Patient testimonials that show your work — not just describe it.
A cosmetic patient who went from hiding from cameras to booking photo shoots has a story. Spokk collects those stories automatically via SMS after every visit — video or text, on their timeline, from their own phone. No cameras in clinic. No awkward asks. Just authentic outcomes in their own words.
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Why you need both — and how they work together
Google reviews and patient testimonials are often confused, but they serve completely different marketing purposes. You need both.
How they work together
Google reviews are your acquisition tool. A prospect searches "dermatologist near me" and sees your practice in the 3-pack with 4.8 stars and 47 reviews. They click. Now they're on your practice page. That's when testimonials take over. A video of a real patient saying "Dr. Patel's Botox results look completely natural" seals the deal. The reviews got them in the door. The testimonial converts them to a booking.
Video vs. written testimonials — when to use each
Both formats are valuable, but they're best deployed strategically based on where prospects are encountering them.
Video testimonials — best for
Written testimonials — best for
How to ask for testimonials without awkwardness or friction
The timing and framing of your testimonial request matters enormously. Ask at the wrong moment or in the wrong way, and your response rate plummets.
Peak satisfaction timing varies by procedure
You don't want to ask a chemical peel patient for a testimonial when they're peeling. You want to ask when they're seeing results and feeling good about the choice.
Frequently asked questions
Everything about collecting and using patient testimonials for your dermatology practice.
How does Spokk collect patient testimonials for dermatology practices?▾
Will dermatology patients actually record video testimonials about their skin?▾
Can patients choose to share a testimonial without revealing their specific condition?▾
Where can I use testimonials from my dermatology patients?▾
How does Spokk handle consent for patient testimonials?▾
What is the difference between a Google review and a testimonial?▾
How long should a patient testimonial be?▾
Can I request testimonials only from cosmetic patients, not medical patients?▾
What if a patient submits a testimonial I do not want to use?▾
Does Spokk handle video storage and playback?▾
How do I decide when to ask for a video vs. a written testimonial?▾
Can Spokk connect testimonials to specific treatments or providers?▾
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?