Design Feedback

How to get design feedback from your client?

How to get design feedback from your client?

Understanding the Client

Getting design feedback from clients can take time and effort. Understanding the client's needs and how to communicate with them is essential to get the best design feedback effectively. In this article, we'll discuss the importance of understanding the client, the tools you can use to help get feedback, and the techniques you can use to make the process easier.

Ask the right questions

Getting design feedback from clients can be challenging, but it doesn't have to be. Asking the right questions and understanding their needs and preferences is the best way to get the feedback you need for success. To do this, you need to define your project goals and then use those goals as a benchmark for evaluating client suggestions.

When it comes to what type of feedback you should ask for, start by inquiring about broad topics. Then you can move on to minor details that need tweakings, such as font size and color palettes. Make sure you review each element individually rather than asking, 'what do you think?'. Clients may feel overwhelmed with this question, so it's best to be specific while allowing them creative freedom when giving their input and advice.

One effective tool for gathering this type of information is a design questionnaire. Asking clients specific questions about the look, feel, colors, typography, and layout of the design will help you better identify how they want their project to look, how they want it laid out, and their expectations regarding functionality.

Make sure your questionnaire includes open-ended questions and multiple-choice options; sometimes, having clear options makes it easier to narrow down what is essential. In addition, ensure that the language used in your questionnaire is client-friendly so that they understand exactly what information you are asking for.

Keep in mind that getting excellent design feedback can be challenging--it requires patience and an eye for detail. However, by taking the time to understand customer preferences upfront through effective questioning techniques, you'll set yourself up for success by anticipating potential roadblocks before they arise.

Listen carefully

When a client makes a design request or presents you with feedback, listening carefully to their reasoning is essential. Ask questions and seek clarity to understand why they are making specific design decisions. Understanding the real reason beyond the words being used can help you craft solutions that fit the project's needs.

The clients may not have expertise in design, but they do have expertise in their business goals and objectives. Connecting your design solutions with those goals will help further mutual understanding and guide effective collaboration on decisions that result in successful project outcomes.

Additionally, note down every feedback they tell you, and even use a voice recorder if you have to. This will make it easier for you to analyze their input.

Collecting Feedback

Collecting feedback from clients is an essential step in the design process as it helps refine the project design and ensure that it meets the needs and expectations of the client. Meaningful feedback can be gathered in person or through written notes and surveys. This article will discuss the different methods for collecting design feedback from clients.

Use feedback surveys

Using feedback surveys is a great way to collect feedback from your clients. Surveys offer a structured method of gauging satisfaction, insights, and preferences. They provide an efficient and effective way to gain valuable data that can help you improve your design.

When creating a feedback survey, it's essential to consider several elements, such as the survey's length, the questions' types, and the overall tone. The most important part of collecting feedback via surveys is setting clear expectations upfront. What do you hope to gain from soliciting this type of response? How will your client's feedback affect your final design?

Use online collaboration tools

Online collaboration tools, such as Asana or Basecamp, are a great way to collect client feedback. Most graphic tools, such as Figma, have their commenting system that helps people collaborate and improve designs. Use these tools to provide easy access and updates on the state of your design project and transparency for both parties. Having organized and detailed records will also allow you to track any changes made or requested by the client, which can benefit future projects.

When communicating with clients about design feedback, try setting fixed deadlines for tasks or milestones with clear checklists of what needs to be done. By having a process in place and setting expectations from the beginning, you're more likely to get feedback when you need it without having to double-check on progress. Whenever possible, provide examples of work done in advance so that the client can understand better where certain elements come from and have an easier time making decisions when giving feedback.

Create mockups and prototypes

Creating mockups and prototypes is another excellent way to collect feedback from clients. You can eliminate any ambiguity or hesitation in giving feedback by providing a visual representation of what the final design will look like. This also allows for quick revisions if needed, leading to better communication and satisfaction on both sides. It's also important to ask clients how they would have liked the design elements presented. Is there anything that needs more clarity? Are there specific features that are missing? Mockups and prototypes allow clients to visualize the graphic choices being made. Additionally, limit the amount of work you do until after receiving explicit approval from your clients - doing so will help save time in case significant modifications are needed later on during a revision process.

Ask for feedback early and often

Gathering feedback from clients early and often is critical for a successful design process. Asking for feedback regularly can help determine the correct direction and help to ensure that the final product meets all of the client's expectations.

Establishing a rhythm in which feedback can be given is essential, as too much or too little can affect the final product. Aim to check in with clients frequently, but be aware of their schedules, so you don't overwhelm them with feedback requests. If a client has yet to respond within an agreed-upon timeframe, feel free to issue a polite and friendly reminder.

Overall, it is essential to ask for feedback early and often throughout the design process to understand what clients want for their projects without overwhelming them or rushing through critical decisions. Being deliberate about how you communicate throughout each phase helps ensure everyone is on the same page before embarking on different project elements.

Making Changes

When clients ask for design changes, they may only sometimes be aware of how the design works or how specific changes might affect the site's overall look. It is essential to consider their feedback, make changes, and explain why certain things may not be possible. In this article, we'll look at how to get design feedback from clients without creating frustration or confusion.

Prioritize client feedback but also trust your skills as a designer

It is vital to prioritize feedback from your clients. Good design is a two-way street – each party has to be willing to consider the other's viewpoints and agree on a layout that satisfies everyone.

When it comes time for the client to provide their input and feedback, consider which ideas are most critical for them and which will help add value and create a more robust product. Make sure to start with those ideas before going on to smaller or more subjective changes.

For example, if the client wants something changed in the placement of an image, instead of going directly into design mode, explore why this change matters – does it have anything to do with the design's general feel or aesthetic quality? Will it make a difference? Will it speak more effectively toward customers?

The priority should be based on which changes you and your client deem essential and those that bring significant impact without forfeiting precious time or resources. This way, you get direct clarity on what needs changing while keeping within scope.

Incorporate feedback into the design

When incorporating feedback from the client, it is vital to ensure that all suggestions fit into the overall aesthetic and theme established from the initial design brief. This can require you to be creative in finding solutions incorporating the desired changes without altering the original concept too drastically.

When readjusting a design due to client suggestions, there are specific creative techniques you can use to present their ideas cohesively:

  • Experiment with different colors: If a client suggests a slight shift in the color palette, try playing around with several options before settling on one hue or shading.
  • Inserting new imagery: To give existing designs new life and incorporate client changes, consider introducing new photos and icons as well as abstract shapes or brush strokes, which further strengthen the desired look within specific spaces of your artwork.
  • Getting creative with typography: Change fonts slightly by introducing different letterforms or weights by using the contrast between titles and body copy; this will allow you to highlight various areas when showcasing your designs upon presentation.

Test and iterate

Testing and iterating your design is vital to ensuring the end result is something you and your client can be proud of. Reaching feedback loops quickly are essential, as they can directly affect the success of your project.

There are multiple approaches to testing, such as user experience (UX), usability, and A/B testing, to understand how people interact with your design choices and optimize them.

When conducting tests, you must set up controls to eliminate any external factors, robustly document results, and ensure data accuracy and integration with the existing web analytics tools, plus all legal requirements for online research in the region.

When conducting tests, subjects should feel comfortable enough to provide valuable criticisms and answers related to their experiences with a product or service. It would help if you also considered involving independent designers or reviewers at this stage. Their expertise can be invaluable when making minor changes or solving complex issues.

Finally, be sure to iterate - Make minor changes during this process so that you have time to measure user input before changing anything drastically. This step will help avoid costly mistakes further down the line and provide valuable time for developing creative solutions instead of simply applying band-aid solutions.

Communicating Results

Communicating results to your clients is one of the most important aspects of getting design feedback. After you've done the work and have a design ready, it's time to present it to the client. How you show your work is essential, as it determines how the client feels about the design. This section will discuss the different ways to communicate results to clients and get their feedback.

Show the progress of your design

  1. When you present your design to the client, always have a prepared presentation where you can show how your plan is progressing. This will give the client an idea of how much work is being put into the project. This is essential because they want to see that their money is well spent.
  2. If you have data from design critique sessions, put them into graphs, and summarize them into critical points so that the client can easily understand the results of the latest iteration of the design.
  3. Also, make use of motion graphics or videos to illustrate your points and promote your design. This way, you communicate visually and with sound effects and motion!
  4. Always take questions from the client during the presentation. Questions will help you clear any doubts along the way.
  5. Make sure to follow up with the client after the presentation and ask for their thoughts about your work so far, as well as any suggestions or changes they would like to see made.

Follow up with the client

  1. Thank the client for their feedback and participation in the design process. It's beneficial to have a dialogue with clients throughout the entire design process, as this helps ensure everyone understands each other's goals and vision for a project. Take time to reply individually to any questions or comments so that everyone feels like they are part of an ongoing conversation rather than simply receiving information or orders from afar.
  2. Let them know when you have implemented changes based on their feedback. Rewarding timely communication also shows your client that you take their input seriously and are committed to making their experience with your work as positive and valuable as possible.
  3. Follow up again after a few more days to check if there are any further changes or updates they have in mind. Always be available for further discussion should the need arise!


Design feedback from your client is a significant undertaking, and you must take the time to ensure that your clients are satisfied with the final product. By following these tips, you can ensure that your clients feel like they are part of your design process from start to finish – and leave them with a positive impression of how you handled their business.