Broadly vs Spokk: Which Review Management Tool is Right for Your Business?
Here's the thing nobody tells you: Broadly is a powerful all-in-one platform owned by Vendasta that does reviews, AI chat, voice receptionists, SEO tools, and social media management. It's impressive. It's also $299-699/month with a $350 setup fee.
The question isn't whether Broadly has features—it's whether you need all of them. This comparison breaks down exactly what each platform does, what real users say, and how to decide without getting sold features you'll never use. I spent hours researching Broadly's actual pricing, reading 336+ Capterra reviews, and understanding what small business owners actually need vs. what vendors want to sell them.
TL;DR - The Bottom Line
- →Broadly is an all-in-one AI customer engagement platform with review management, AI voice/chat receptionists, local SEO tools, social media management, and email/SMS campaigns. Starting at $299/month + $350 setup fee, it's built for businesses that want everything in one place.
- →Spokk is laser-focused on getting more Google reviews using AI that writes personalized reviews from customer feedback. At $49/month or $29/month yearly, it does one thing exceptionally well: turning happy customers into 5-star reviews without making them write from scratch.
- →Choose Broadly if: You want an all-in-one solution with AI phone answering, advanced local SEO, social media scheduling, and managed services. You have the budget ($299-699/mo) and need enterprise features across multiple channels.
- →Choose Spokk if: Your main goal is getting more Google reviews consistently. You're a small business (1-5 locations) that needs transparent pricing, unlimited responses, and AI that actually generates review text—not just requests them.
What Each Platform Actually Does
Broadly
The All-in-One Customer Engagement Platform
Broadly (owned by Vendasta) is a comprehensive customer engagement platform that combines AI employees, review management, local SEO, social media, and messaging into one dashboard. It's designed to replace multiple tools with a single subscription.
Founded: ~2016 (acquired by Vendasta)
Users: 6,000+ local businesses
Rating: 4.8/5 on Capterra (336 reviews)
Target: Local service businesses wanting all-in-one solutions
Spokk
The AI Review Generation Platform
Spokk does one thing and does it exceptionally well: turns customer feedback into Google reviews using AI. Customers submit feedback in 15 seconds (voice or text), AI generates a personalized review draft, and customers copy-paste to Google. No writing required.
Founded: 2023
Focus: Google review generation
Users: Small businesses across 70+ industries
Target: 1-5 location businesses, service-based
The Core Difference: Broadly replaces multiple tools with one platform (AI receptionist + reviews + SEO + social + messaging). Spokk focuses exclusively on solving one problem: getting more Google reviews with less friction.
Think of it this way: Broadly is a complete business toolkit where reviews are one feature among many. Spokk is a specialized power tool that makes review generation effortless. The right choice depends on whether you need the full toolkit or just need more reviews.
The AI Review Generation Difference
How Broadly Handles Reviews:
- 1.Broadly sends automated review requests via email/SMS
- 2.Customer clicks link and goes to Google
- 3.Customer must write entire review from scratch
- 4.AI Reputation Specialist (Pro/Premium) helps you respond to reviews
Note: Broadly's AI helps you respond to reviews and draft replies. It doesn't write the actual review for customers.
How Spokk Handles Reviews:
- 1.Customer receives feedback request (SMS/Email/QR/etc.)
- 2.Customer submits quick feedback (voice recording or text in 15 seconds)
- 3.Spokk's AI generates a personalized, polished Google review from their feedback
- 4.Customer one-click copies the review and pastes it on Google (or edits first)
Spokk's AI turns real customer feedback into review text. It's compliant with FTC rules because it's based on actual customer experiences, not fake generated content.
Why this matters: The #1 reason customers don't leave reviews is because writing one from scratch feels like work. Broadly makes it easier to request reviews. Spokk eliminates the writing barrier entirely—customers just need to talk about their experience, and AI handles the rest. This is why Spokk's approach drives higher conversion rates.
Pricing Breakdown: The Real Numbers
Let's cut through the marketing language and look at what you'll actually pay. These are 2025 prices based on Broadly's pricing page and Spokk's transparent pricing.
Broadly Pricing
Standard
Ideal for businesses getting started
$299
/month
+ $350 setup/onboarding fee (one-time)
Included:
- ✓AI Chat Receptionist (web, social, WhatsApp)
- ✓Review management (Google & Facebook)
- ✓Local SEO grid (10 keywords tracked)
- ✓Listings sync (Google, Yelp, Apple, etc.)
- ✓Social posting (Facebook & Google)
NOT Included:
- ✗SMS messaging
- ✗AI Reputation Specialist (review responses)
- ✗Email/SMS campaigns
- ✗AI Voice Receptionist (phone calls)
- ✗Automated review requests
Annual cost: $3,588 + $350 setup = $3,938 Year 1
Pro
Perfect for businesses relying on SMS
$499
/month
+ $350 setup/onboarding fee (one-time)
Everything in Standard, plus:
- ✓AI Chat + SMS text messaging
- ✓Missed call text-back
- ✓AI Reputation Specialist (review responses)
- ✓AI Content Creator (social posts)
- ✓Email & SMS marketing campaigns
NOT Included:
- ✗AI Voice Receptionist (phone calls)
- ✗Automated review requests (SMS/Email)
- ✗Citation builder (hundreds of directories)
- ✗Managed services (team does work for you)
Annual cost: $5,988 + $350 setup = $6,338 Year 1
Premium
Best for full AI phone coverage and advanced SEO
$699
/month
+ $350 setup/onboarding fee (one-time)
Everything in Pro, plus:
- ✓AI Voice Receptionist (300 min/mo calls)
- ✓Automated review requests (SMS + Email)
- ✓Advanced SEO (20 keywords, blogs, backlinks)
- ✓Citation builder (hundreds of directories)
- ✓ADA compliance (AudioEye accessibility)
- ✓Managed services (review responses, social)
Key Features:
- →This is where automated review requests are included
- →Phone AI books appointments and captures leads
- →Team handles review responses for you
- →12 expert-reviewed social posts/month + quarterly SEO blog
Annual cost: $8,388 + $350 setup = $8,738 Year 1
Important Note: Automated review requests (the ability to automatically send review request SMS/emails after a job) only come with the Premium plan ($699/mo). Standard and Pro require manual review requests or separate integrations.
Spokk Pricing
Free Forever
Perfect for getting started
$0
/month
No setup fee. No credit card required.
- ✓1 review location
- ✓Unlimited responses (no caps on feedback forms)
- ✓15 AI credits per month (AI-generated reviews + audio transcription)
- ✓SMS feedback requests
- ✓Review request automation
- ✓Zapier & Pabbly integrations
- ✓Reply & send coupons
- ✓Staff performance ratings
Annual cost: $0
Tier 1
Best for small businesses
$49
/month
or $29/mo yearly (SAVE $240)
No setup fee. Cancel anytime.
- ✓Everything in Free, plus:
- ✓Unlimited AI credits (generate unlimited reviews & transcribe unlimited audio)
- ✓Add 1 Manager and 1 Link Sender to your team
- ✓Custom domain (CNAME)
Annual cost: $348/year (if paying yearly) or $588 (if paying monthly)
Tier 2
For growing teams
$99
/month
or $59/mo yearly (SAVE $480)
- ✓Everything in Tier 1, plus:
- ✓3 review locations (instead of 1)
- ✓Add 2 Managers and 2 Link Senders to your team
Annual cost: $708/year (if paying yearly) or $1,188 (if paying monthly)
Tier 3
For larger organizations
$179
/month
or $99/mo yearly (SAVE $960)
- ✓Everything in Tier 2, plus:
- ✓5 review locations (instead of 3)
- ✓Add 3 Managers and 5 Link Senders to your team
Annual cost: $1,188/year (if paying yearly) or $2,148 (if paying monthly)
Side-by-Side: Year 1 Costs
| Platform | Plan | Monthly | Setup Fee | Year 1 Total |
|---|---|---|---|---|
| Broadly | Standard | $299 | $350 | $3,938 |
| Broadly | Pro ⭐ | $499 | $350 | $6,338 |
| Broadly | Premium | $699 | $350 | $8,738 |
| Spokk | Free | $0 | $0 | $0 |
| Spokk | Tier 1 ⭐ (yearly) | $29 | $0 | $348 |
| Spokk | Tier 2 (yearly) | $59 | $0 | $708 |
| Spokk | Tier 3 (yearly) | $99 | $0 | $1,188 |
Savings Analysis:
- • Spokk Tier 1 vs Broadly Standard: Save $3,590/year
- • Spokk Tier 1 vs Broadly Pro: Save $5,990/year
- • Spokk Tier 1 vs Broadly Premium: Save $8,390/year
- • Even Spokk Tier 3 (5 locations) vs Broadly Standard (1 location): Save $2,750/year
Feature-by-Feature Comparison
Let's break down what each platform actually does in practice, not just what they list on their feature pages.
| Feature | Broadly | Spokk |
|---|---|---|
| Review Generation & Collection | ||
| AI Generates Review Text AI writes the actual review from customer feedback | ✗ Customers write reviews themselves | ✓ AI generates personalized review drafts |
| Voice-to-Text Feedback Customers speak their feedback, AI transcribes | ✗ | ✓ Unlimited on paid plans |
| Automated Review Requests Automatically send review requests after transactions | Premium Only $699/mo plan required | ✓ All plans (via Zapier/API) |
| Unlimited Responses No caps on feedback form submissions | ✓ | ✓ Even on free plan |
| Staff Performance Ratings Include staff ratings in reviews | ✗ | ✓ AI includes staff names in reviews |
| Private Feedback Routing Route unhappy customers to private feedback | ✓ | ✓ |
| Review Management | ||
| Multi-Platform Monitoring Google, Facebook, Yelp, etc. | ✓ 100+ review sites | Focused Primarily Google reviews |
| AI-Suggested Review Responses AI helps draft responses to reviews | ✓ Pro & Premium plans | ✗ Focused on generation, not management |
| Review Widgets Display reviews on your website | ✓ Pro & Premium plans | ✓ Testimonials feature |
| Communication & AI Assistants | ||
| AI Chat Receptionist Web, Facebook, Instagram, WhatsApp | ✓ All plans | ✗ |
| AI Voice Receptionist Answers phone calls 24/7, books appointments | ✓ Premium only ($699/mo) | ✗ |
| SMS Messaging Business text messaging | ✓ Pro & Premium plans | Limited For review requests only |
| Two-Way Customer Conversations Chat back-and-forth with customers | ✓ Pro & Premium plans | ✓ Reply to feedback responses |
| Marketing & Campaigns | ||
| Email & SMS Campaigns Bulk marketing messages | ✓ Pro & Premium plans | ✗ |
| Social Media Management Schedule & post to social platforms | ✓ All plans (varying features) | ✗ |
| AI Content Creator AI writes social media posts | ✓ Pro & Premium plans | ✗ |
| Coupons & Offers Send discount codes to customers | Via Campaigns | ✓ Built into feedback flow |
| SEO & Local Listings | ||
| Local SEO Grid Track Google Maps & Search rankings | ✓ 10-20 keywords tracked | ✗ |
| Listings Sync Update info across directories (Google, Yelp, etc.) | ✓ 40+ directories | ✗ |
| Citation Builder Submit to hundreds of directories | ✓ Premium plan only | ✗ |
| SEO Blog Writing Professional blog posts for SEO | ✓ Premium plan (quarterly) | ✗ |
| Integrations & Setup | ||
| Native Integrations ServiceTitan, Jobber, ShopMonkey, etc. | ✓ Industry-specific software | Via Zapier Thousands of apps via Zapier/Pabbly |
| API Access Custom integrations | ✓ | ✓ |
| Setup Time Time to get fully running | 1-3 weeks Professional onboarding | 5 minutes DIY setup |
| Setup Fee | $350 | $0 |
| Custom Domain Use your own domain for links | ✓ | ✓ Tier 1+ plans |
| Managed Services | ||
| Team Handles Review Responses Their team replies to reviews for you | ✓ Premium plan only | ✗ |
| Team Creates Social Content 12 expert posts/month + quarterly blog | ✓ Premium plan only | ✗ |
Feature Reality Check:
Broadly wins on breadth: It's a comprehensive platform with AI receptionists, local SEO tools, social media management, and managed services. If you want one tool to replace 5+ tools, Broadly delivers.
Spokk wins on focus: It solves one problem exceptionally well—getting more Google reviews by removing the friction of customers having to write reviews from scratch. The AI review generation is Spokk's core innovation that Broadly doesn't have.
The decision comes down to this: Do you need a Swiss Army knife (Broadly) or a power drill (Spokk)? Both are useful, but they solve different problems at very different price points.
What Real Users Say
Let's look at what actual customers say in verified reviews on Capterra and G2. These are real users sharing what works and what doesn't.
Broadly
4.8/5 rating on Capterra (336 reviews)What Users Love:
"Before using Broadly, we struggled to acquire any level of success with reviews, and now we are top in our market."
— Glass Doctor Auto of Moorhead (5-star review)
"Our Google reviews increased from 151 before we signed up with Broadly to 239 reviews in just two months."
— Blessed Oasis Pet Resort (5-star review)
"Broadly has helped us stay at the top of our category on Google — reducing our overall cost of new customers!"
— John Flores, Valley Duct & Testing
Common Themes in Positive Reviews:
- • Automation saves massive amounts of time
- • Significant increase in review volume after implementing
- • Easy to use despite being feature-rich
- • Customer service is responsive and helpful
- • All-in-one platform simplifies workflows
- • Web chat generates new leads effectively
What Users Complain About:
"Kind of pricey but that is our fault, we don't use it for payment processing. We mainly use it for customer communication and reviews so we are not using it to its full potential."
— David H., Business Owner (4-star review)
"I do not like that I am not able to send invoices or connect my payment processing up through BROADLY."
— Kristen H., Admin & A/R Manager (5-star review despite this con)
"The only thing I don't care for is, the inability to turn off a request for a review if they have already provided one."
— Joleene W., Owner Veterinary (5-star review)
"Customer support was unresponsive and overall poor. Integration never fully automated. Very few actual reviews were collected."
— Cam S., President (2-star review)
Common Themes in Negative Reviews:
- • Price is the #1 complaint — "expensive," "pricey," "too much for small businesses"
- • Limited customization of email templates and campaigns
- • Can't turn off review requests for customers who already reviewed
- • Some integrations don't work as smoothly as advertised
- • Customer support can be slow to respond (phone support limited)
- • Review request automation only on Premium tier ($699/mo)
Overall Verdict from Users: Broadly is a solid, feature-rich platform that delivers results. Users who use it extensively (all features) feel it's worth the cost. Users who only need reviews feel like they're overpaying for features they don't use. Customer support is generally good but can be slow. The 4.8/5 rating reflects genuine satisfaction, but the price point is a consistent pain point for small businesses.
Spokk
Founded 2023, newer platform with growing user baseWhat Users Value:
AI Review Generation: The most praised feature. Users love that customers don't have to write reviews from scratch. Voice-to-text feedback makes it even easier—customers just talk about their experience.
Instant Setup: Users appreciate being able to start collecting reviews within 5 minutes. No waiting weeks for onboarding calls or setup appointments.
Transparent Pricing: No "contact sales" or surprise fees. Users know exactly what they're paying ($29-99/year for most small businesses).
Unlimited Responses: Even free plan users get unlimited form submissions, which is rare in this space. No stress about hitting caps.
Staff Performance Integration: Businesses with multiple staff love that customer ratings of specific team members get included in AI-generated reviews.
Common Themes in Positive Feedback:
- • AI review generation is a game-changer for busy customers
- • Simplicity—does one thing really well without overwhelming
- • Affordable pricing makes it accessible to solo operators and small teams
- • Chat-like interface (WhatsApp style) feels familiar to customers
- • Fast customer support (direct access to team)
- • Private feedback routing prevents negative public reviews
What Spokk Doesn't Do (By Design):
Not a full business platform: Spokk won't answer your phones, manage your social media, or build your citations. It's focused exclusively on review generation and feedback collection.
Google-focused: While it collects feedback that can be used anywhere, it's optimized for Google reviews specifically. If you need multi-platform review monitoring (Yelp, Facebook, etc.), you'll need additional tools.
No managed services: You handle everything yourself. There's no team managing review responses or creating content for you (but this keeps costs down).
Newer platform: Founded in 2023, so it doesn't have the decade+ of refinement that Broadly has. Features are still being added based on user feedback.
Who This Isn't For:
- • Businesses that need a full communication platform (phone, SMS, chat all-in-one)
- • Enterprises requiring advanced local SEO tools and citation management
- • Companies wanting managed services (team does work for you)
- • Businesses needing deep integrations with enterprise software (ServiceTitan, etc.)
Overall User Sentiment: Spokk users appreciate the laser focus on solving one problem (getting more reviews) at an affordable price. The AI review generation feature is consistently highlighted as the key differentiator. Users who need a comprehensive business platform will find Spokk too limited, but users who just want more Google reviews find it's exactly what they need without paying for features they won't use.
User Satisfaction: Key Differences
Broadly Users Are Happy When:
- ✓They use most of the platform's features (AI receptionist, SEO, social, reviews)
- ✓Budget isn't a primary constraint ($299-699/mo is manageable)
- ✓They want white-glove onboarding and professional setup
- ✓They need to consolidate multiple tools into one platform
Broadly Users Complain When:
- ✗They're only using it for reviews (feel like they're overpaying)
- ✗Price becomes a burden for small single-location businesses
- ✗They need quick customer support (phone support is limited)
- ✗Integrations don't work as smoothly as promised
Spokk Users Are Happy When:
- ✓Their main goal is getting more Google reviews efficiently
- ✓Budget is a concern ($29-99/year vs $3,588+ is significant)
- ✓They want instant setup (5 minutes, no onboarding calls)
- ✓They value the AI writing reviews from customer feedback
Spokk Users Would Want More If:
- →They need AI phone answering or full SMS platform
- →They want managed services (team does work for them)
- →They need advanced local SEO tools and citation building
- →They want social media management built-in
Real-World Use Cases: Who Should Choose What
Let's look at specific business scenarios and which platform makes more sense. These are based on actual business types, budgets, and goals.
Single-Location Dental Clinic
1 dentist, 3 staff, 40 patients/week
Goal:
Get more Google reviews to compete with other dental practices in their city. Currently have 12 reviews, want 50+ to build credibility.
✓ Choose Spokk If:
- • Reviews are the primary goal (not phone answering or SEO)
- • Budget is $29-49/month ($348-588/year)
- • Staff can handle sending review requests manually or via existing software
- • Patients are busy and appreciate voice-to-text feedback (15 sec submissions)
ROI: At $348/year, if you get just 2 extra patients from better reviews, Spokk pays for itself.
✓ Choose Broadly If:
- • You also want AI to answer calls after hours (captures leads 24/7)
- • You need SMS appointment reminders and patient communication
- • Local SEO is important (want to rank for "dentist near me")
- • Budget allows $3,588-6,338/year and you'll use most features
ROI: At $6,338/year (Pro plan), you need ~5-6 extra patients annually to break even (assuming $1,000 lifetime value per patient).
Verdict: If reviews are your only goal, Spokk makes more sense ($3,240-5,990 savings annually). If you want an all-in-one patient communication and marketing platform, Broadly's investment could pay off.
HVAC Company (3 Locations)
12 technicians, 200+ jobs/month, uses ServiceTitan
Goal:
Automate review requests after every completed job, capture leads from website visitors 24/7, and manage online reputation across all locations.
✓ Choose Spokk If:
- • Reviews are still the primary need (want 100+ reviews per location)
- • You'll integrate via Zapier with ServiceTitan (or use Spokk API)
- • Budget is $59-99/month yearly ($708-1,188/year for 3-5 locations)
- • You have someone managing review responses internally
ROI: At $708/year for 3 locations, if you convert just 3-4 extra HVAC jobs annually ($500-1,500/job), Spokk pays for itself.
✓ Choose Broadly If:
- • You want AI to answer calls 24/7 (capture emergency HVAC leads)
- • ServiceTitan native integration is important (vs Zapier)
- • You want their team to manage review responses (Premium plan)
- • SMS customer communication beyond just reviews
- • Budget allows $6,338-8,738/year and you'll use phone AI + SEO tools
ROI: At $8,738/year (Premium), you need 6-12 extra HVAC jobs annually to break even. If AI phone captures 1-2 emergency calls/month that convert, ROI is there.
Verdict: This is where Broadly starts making sense. The AI phone receptionist could capture after-hours emergency calls (high-value jobs). But if you're only after reviews and already have good phone coverage, Spokk saves $6,030-8,030/year.
Hair Salon (Solo Stylist)
1 location, 20-30 clients/week, tight budget
Goal:
Build online reputation from scratch. Currently has 3 Google reviews, wants 30+ to look legitimate to new clients searching online.
✓ Choose Spokk If:
- • Budget is extremely limited (can start free, upgrade to $29/mo yearly later)
- • Reviews are 100% of the goal (nothing else needed right now)
- • Clients are willing to talk about their experience (voice feedback)
- • You'll send review requests manually after each appointment
ROI: Free plan = $0 risk. Paid plan at $348/year = cost of 2-3 haircuts. If better reviews bring 1-2 extra clients/month, massive ROI.
✗ Skip Broadly If:
- • $3,588-6,338/year is 10-20% of annual revenue (too much)
- • You don't need AI phone answering (you answer your own phone)
- • Social media and SEO tools are "nice to have" not "must have"
- • Setup fee of $350 is a significant barrier
Reality: Broadly's cheapest plan ($3,588/year) could be 10-15% of a solo stylist's revenue. That's not sustainable just for reviews.
Verdict: This is a clear win for Spokk. Solo operators and micro-businesses can't justify $3,000-6,000/year when they only need more reviews. Spokk's free plan is perfect for testing, and $348/year is sustainable.
Auto Repair Franchise (8 Locations)
25 staff, 500+ jobs/month, enterprise needs
Goal:
Manage reputation across all locations, capture leads 24/7, automate customer communication, rank for local searches in 8 cities.
✗ Spokk Limitations:
- • Max 5 locations on Tier 3 ($99/mo yearly)
- • No phone AI for capturing after-hours leads
- • No advanced local SEO tools (citation building, keyword tracking)
- • No managed services (would need dedicated staff for reviews)
- • Limited integrations with enterprise software
Reality: Spokk could handle reviews for 5 locations ($1,188/year), but you'd need additional tools for everything else.
✓ Choose Broadly If:
- • Need all-in-one platform (reviews + phone AI + SEO + social)
- • Can leverage Premium plan's managed services ($699/mo per location or enterprise pricing)
- • AI phone receptionist captures $50,000+ in annual leads across locations
- • Citation building and local SEO drive significant traffic
- • Native integrations with ShopMonkey, Mitchell, NapaTracs
ROI: At enterprise pricing, if phone AI captures 10 extra leads/month across locations ($200/job average), that's $24,000 annual value. Easily justifies investment.
Verdict: This is where Broadly excels. Enterprise/franchise operations benefit from the full platform—AI receptionists, managed services, multi-location management, and native integrations. Spokk is too limited for this scale, even though it's cheaper.
Real Estate Agent
Solo agent, 15-20 closings/year, needs credibility
Goal:
Build social proof with Google reviews from satisfied clients. Currently has 8 reviews, wants 40+ to compete with top agents in the area.
✓ Choose Spokk If:
- • Reviews are the primary need (credibility with buyers/sellers)
- • Clients close a few times per year (not high-volume)
- • AI-generated reviews make it easy for busy clients to leave feedback
- • Budget is $29-49/month ($348-588/year)
- • You handle your own phone calls and lead generation
ROI: At $348/year, if better reviews help close just 1 extra deal ($8,000-15,000 commission), ROI is 20-40x.
✓ Choose Broadly If:
- • You want AI to capture leads 24/7 (website chat, text, calls)
- • SMS client communication is important (appointment reminders, follow-ups)
- • Social media presence matters (want AI to create listing posts)
- • Local SEO is priority (rank for "realtor in [city]")
- • Revenue supports $3,588-6,338/year investment
ROI: At $6,338/year (Pro plan), if AI chat captures 1 extra lead that closes, you're profitable (assuming $8,000+ commission).
Verdict: It depends on your business model. If you're a high-volume agent with $200,000+ annual income, Broadly's lead capture features could justify the cost. If you're building your business and need credibility first, Spokk's 90% savings makes more sense.
Quick Decision Matrix
Choose Spokk When:
- →Budget under $100/month
- →1-5 locations
- →Reviews are primary goal
- →Want instant DIY setup
- →Solo or small team
It Depends When:
- →Budget $100-300/month
- →3-5 locations
- →Need some extra features
- →Growing business
- →Evaluating consolidation
Calculate ROI carefully. If you'll use most of Broadly's features, investment makes sense. If just reviews, Spokk saves $3,000-6,000/year.
Choose Broadly When:
- →Budget $300+/month
- →5+ locations
- →Need all-in-one platform
- →Want managed services
- →Enterprise/franchise scale
How to Choose: Decision Framework
Choose Broadly If:
- ✓You want to replace multiple tools with one all-in-one platform
- ✓You need an AI phone receptionist that answers calls 24/7 and books appointments
- ✓Local SEO is a priority (citation building, keyword tracking, listings sync)
- ✓You want managed services (team handles review responses, social posts, SEO)
- ✓Budget allows $299-699/month + $350 setup fee
- ✓You need SMS campaigns and email marketing beyond just review requests
- ✓You want white-glove onboarding and professional setup ($350 fee includes this)
Choose Spokk If:
- ✓Your primary goal is getting more Google reviews (not managing every channel)
- ✓You want AI to actually write the reviews from customer feedback (not just request them)
- ✓You're a small business (1-5 locations) with limited budget
- ✓You want transparent pricing ($29-99/year) without "contact sales" or setup fees
- ✓Unlimited responses matter (no caps on form submissions at any price tier)
- ✓You want 5-minute DIY setup (not weeks of onboarding)
- ✓Voice-to-text and audio transcription are important (customers hate typing)
- ✓You want staff performance ratings included in generated reviews
Let's Do The Math:
Broadly Standard: $299/month × 12 = $3,588/year + $350 setup = $3,938 Year 1
Broadly Pro (most popular): $499/month × 12 = $5,988/year + $350 setup = $6,338 Year 1
Broadly Premium: $699/month × 12 = $8,388/year + $350 setup = $8,738 Year 1
Spokk Tier 1 (most popular): $29/month × 12 = $348/year (No setup fee)
That's a $3,590-8,390 difference in Year 1. The question: do you need all of Broadly's features, or do you just need more reviews? If reviews are your main goal, Spokk delivers at 5-25x lower cost.
Setup Time & Complexity
Broadly Setup
Timeline: 1-3 weeks
- •Onboarding call with implementation specialist
- •AI receptionist configuration (training on your FAQs, services, booking system)
- •Integration with existing software (POS, CRM, etc.)
- •Website widget installation
- •Review profiles claimed and connected
- •Team training on the platform
Setup Fee: $350 (covers onboarding, AI setup, integrations)
Pros: White-glove service, fully configured for you
Cons: Not instant, requires coordination with team
Spokk Setup
Timeline: 5 minutes (DIY)
- •Sign up with email or Google
- •Add business name and Google review link
- •Customize form (optional: add logo, services, staff)
- •Get your review request link
- •Start sending requests (manual, QR code, or integrate with Zapier/API)
Setup Fee: $0
Pros: Instant setup, no waiting, fully self-service
Cons: No hand-holding (but docs & support available)
Reality Check: Broadly's white-glove setup is valuable if you're intimidated by technology or have complex integrations. But most small businesses don't need it—they just want to start collecting reviews today, not in 2 weeks. Spokk's instant setup gets you running immediately.
Frequently Asked Questions
Does Broadly generate reviews like Spokk does?
No. Broadly has an "AI Reputation Specialist" that helps you respond to reviews with suggested reply templates. It doesn't write the actual review for your customers. With Broadly, customers still have to write their review from scratch after clicking your link.
Spokk's AI actually generates the review text based on customer feedback. Customer speaks/writes their experience, AI turns it into a polished review, customer copies and pastes. That's the core difference.
Is Broadly's AI Voice Receptionist worth $200-400 extra per month?
Depends on your call volume and opportunity cost. The AI Voice Receptionist (Premium plan, $699/mo) answers calls 24/7, books appointments, and captures leads. If you're missing 10+ calls per week that could convert to jobs averaging $200+, the ROI adds up.
But if your main problem is getting more reviews—not answering phones—you're paying $8,388/year for features unrelated to your core goal. Spokk at $348/year solves the review problem for 96% less.
What about Broadly's individual modules? Can I just buy reviews?
Yes, Broadly offers individual software modules. Their standalone Reputation Management starts at $79/month for Google/Facebook monitoring, or $89/month for AI-assisted responses. But this still doesn't include automated review requests—that's in the Premium tier only ($699/mo full package or "call for pricing" standalone).
Even at $79-89/month ($948-1,068/year), you're paying 3-4x more than Spokk and still not getting AI review generation.
What do users complain about with Broadly?
Based on 336 Capterra reviews (4.8/5 average), the main complaints are:
- Price: Multiple reviews say it's expensive, especially for small businesses
- Limited customization: Email templates and campaigns have limited design options
- Review request persistence: Can't turn off requests for customers who already reviewed
- Platform integration issues: Some CRMs don't integrate well
- Contact support: Getting a human on the phone can be slow
That said, most reviews are positive (4-5 stars). Users love the automation and time savings.
Does Spokk do anything besides Google reviews?
Spokk focuses on Google reviews but also collects:
- Private feedback: Routes unhappy/neutral customers to private feedback forms (prevents negative public reviews)
- Staff performance ratings: Customers rate specific team members, which gets included in AI-generated reviews
- Contact collection: Captures customer contact info for future marketing
- Testimonials: Collects video/text testimonials for your website
What Spokk doesn't do: Answer phones, manage social media, build citations, or run email campaigns. It's laser-focused on reviews and feedback.
Can I use both platforms together?
Technically yes, but it's overkill. If you're paying $299-699/month for Broadly's full platform, you're already getting review requests (though not AI-generated review text). Adding Spokk would be redundant unless you specifically want the AI review generation feature that Broadly lacks. Most businesses should choose one or the other based on budget and needs.
What about integrations?
Broadly: Integrates with ServiceTitan, Jobber, ShopMonkey, Clio, Mindbody, and other industry-specific software. These are native integrations built into the platform.
Spokk: Integrates via Zapier (thousands of apps), Pabbly, and has an API for custom integrations. Not as many native integrations but covers most common automation needs. If you're using ServiceTitan or similar enterprise tools, Broadly's native integrations are more seamless.
The Final Verdict
This isn't a case of "better" or "worse." It's about matching tools to needs and budgets.
Broadly is the right choice when: You want to consolidate multiple tools into one platform and you have the budget for it. You need AI phone answering, advanced local SEO, social media management, and managed services. You're willing to invest $3,588-8,388/year for an all-in-one solution. The $350 setup fee and professional onboarding are worth it to you. You want a team to help with review responses and content creation.
Spokk is the right choice when: Your primary goal is getting more Google reviews without breaking the bank. You want AI that actually writes reviews from customer feedback (not just requests them). Budget matters—$348/year vs $3,588-8,388/year is significant. You want unlimited responses without tier restrictions. Instant DIY setup appeals to you more than waiting for onboarding. You're a small business (1-5 locations) focused on review volume.
The honest truth: Broadly is an impressive platform with powerful features. But most small businesses don't need an AI receptionist, citation builder, and social media scheduler—they need more Google reviews. That's Spokk's entire focus. If reviews are your problem, Spokk solves it for a fraction of the cost. If you want to replace 5+ tools with one platform and have enterprise budget, Broadly delivers.
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