NiceJob vs Spokk: Which Review Platform Actually Gets You More Google Reviews?
You're trying to figure out if NiceJob's reputation justifies the price, or if Spokk's AI-powered approach actually makes getting reviews easier.
I spent hours digging through both platforms—reading 200+ user reviews on G2 and Capterra, analyzing real pricing, testing features, and understanding what each actually delivers. This isn't a templated comparison. This is the truth about which tool will work for your business.
TL;DR - The Bottom Line
- →NiceJob is a mature, well-established review management platform with strong automation and integrations. At $75-125/month, it automates review requests and helps you collect reviews across platforms. But customers still write their own reviews.
- →Spokk uses AI to generate the actual Google review text from customer feedback. At $29-99/month yearly, it removes the friction of customers writing reviews—they just talk, AI writes, customer copies to Google in 15 seconds.
- →Choose NiceJob if: You want a proven platform with a 10-year track record, strong integrations with field service software, and features like referral campaigns and booking reminders. You're okay with customers writing their own reviews.
- →Choose Spokk if: You want AI to write reviews for customers (massively increases completion rates), need voice-to-text feedback, want transparent pricing under $100/month, and prioritize speed (15-second submissions vs 5+ minutes). Or you're an agency managing multiple clients (Agency Plan: $1,599/year for unlimited companies vs NiceJob's $13,500-22,500/year for 15 clients).
Platform Overview: What Each Actually Does
NiceJob
The Reputation Marketing Platform
NiceJob is a comprehensive reputation marketing platform that helps businesses collect reviews, automate social sharing, run referral campaigns, and track competitor reviews. It's been around since ~2014 and serves 50,000+ businesses.
Founded: ~2014
Users: 50,000+ businesses
Reviews Enabled: 1.7M+
Target: Home services, contractors, field service businesses
Spokk
The AI Review Generation Platform
Spokk is built specifically to solve one problem: getting more Google reviews with zero friction. AI generates the review text from customer feedback, customers just copy and paste to Google. Forms take 15 seconds, not 5 minutes.
Founded: 2023
Focus: Google review generation via AI
Target: Small businesses (1-5 locations) across 70+ industries
Unique: Only platform that generates review text
The Core Difference: NiceJob automates the review request process—customers still write reviews from scratch. Spokk uses AI to write the review for them based on their feedback, so customers just copy and paste. This is a massive difference in completion rates. Think traditional review tool vs. AI-powered review generator.
Pricing: What You'll Actually Pay
Let's talk numbers. NiceJob is transparent about pricing (refreshing compared to "contact sales" competitors), and so is Spokk. Here's the real breakdown.
| Feature | NiceJob | Spokk |
|---|---|---|
| Free Plan | 14-day free trial only | ✓ Yes, Forever Free 1 location, 15 AI credits/month, unlimited responses |
| Entry Plan (Monthly) | $75/month (Reviews plan) Automated review requests, social sharing, monitoring | $49/month (Tier 1) 1 location, unlimited AI, 1 manager + 1 link sender |
| Entry Plan (Yearly) | Not specified (no yearly discount mentioned) | $29/month ($348/year) Save $240/year vs monthly |
| Mid-Tier Plan (Monthly) | $125/month (Pro plan) Everything in Reviews + repeat business automation, referrals, competitor insights, AI replies | $99/month (Tier 2) 3 locations, 2 managers + 2 link senders |
| Mid-Tier Plan (Yearly) | Not specified | $59/month ($708/year) Save $480/year vs monthly |
| Top Tier (Yearly) | Same $125/month Pro plan is top tier | $99/month ($1,188/year) 5 locations, 3 managers + 5 link senders |
| Setup Fees | $0 (Sites product has $199 setup fee) | $0 |
| Contract Terms | No contracts, cancel anytime | No contracts, cancel anytime |
| Response Limits | Not specified (appears unlimited) | Truly Unlimited All plans, no caps, no overages |
| AI Credits | AI reply automation available (Pro plan) User reviews mention it's expensive as add-on | Free: 15/month Paid: Unlimited Includes AI review generation + audio transcription |
| SMS Credits | Included (SMS delivery may have limits per plan) | Included (pay-as-you-go SMS dashboard) |
| Website Building | $99/month + $199 setup (NiceJob Sites) Custom website, SEO optimized, managed for you | Not included |
| Agency/Whitelabel Plan | Franchise/Enterprise plans available Contact for custom pricing | $1,599/year Unlimited companies, 2,500 free credits/year, resell to clients |
💡 What's Actually Included:
NiceJob Reviews ($75/month):
- • Automated review requests
- • Review monitoring
- • Social media auto-posting
- • Website widgets
- • Staff leaderboards
- • Zapier integration
Spokk Tier 1 ($49/month or $29/month yearly):
- • AI generates Google review text
- • Unlimited AI credits
- • Voice-to-text feedback
- • SMS/Email/QR/WhatsApp requests
- • Private feedback routing
- • Custom domain (CNAME)
- • Zapier + Pabbly integration
🔍 The Real Cost Comparison:
1 Year Cost (Entry Plans):
- • NiceJob Reviews: $75 × 12 = $900/year
- • Spokk Tier 1 Monthly: $49 × 12 = $588/year
- • Spokk Tier 1 Yearly: $29 × 12 = $348/year
Difference: Spokk saves you $312-552/year vs NiceJob's entry plan. That's real money for small businesses.
⚠️ Hidden Costs & Limitations:
NiceJob:
- • AI reply automation is expensive as add-on (user reviews mention this)
- • Sites product adds $99/month + $199 setup if you want website building
- • Additional landing pages: $145 one-time + $15/month each
- • Blog CMS: $245 setup + $15/month
Spokk:
- • Free plan limited to 15 AI credits/month (still unlimited responses for feedback)
- • SMS credits are pay-as-you-go (not unlimited)
✅ Value Assessment:
NiceJob's $75-125/month is fair if:
- • You want referral campaigns and booking reminders (Pro plan)
- • Competitor review insights matter to your strategy
- • You value brand recognition and 10+ years of track record
- • Strong native integrations with your existing tools are critical
Spokk's $29-99/month yearly is better value if:
- • Your goal is purely getting more Google reviews
- • You want AI to generate review text (Spokk's unique advantage)
- • Budget is a concern and you want to save $300-900/year
- • Unlimited AI usage matters (no caps on review generation)
For Agencies & Resellers: Spokk's Whitelabel Plan
If you're an agency managing multiple clients, Spokk offers a dedicated Agency Plan that NiceJob doesn't match.
Spokk Agency Plan
What's Included:
- ✓ 2,500 free credits yearly
- ✓ Unlimited companies/clients
- ✓ Full feature access for all clients
- ✓ Flexible credit allocation
- ✓ Credit discounts on purchases
- ✓ Priority support
Revenue Opportunities:
- • Resell to unlimited clients
- • Negotiate flat pricing per client
- • Upsell QR codes ($50+ one-time)
- • Setup fees via API/Zapier ($500+)
- • Done-for-you service ($200+/month)
- • Custom reports & graphics
Why this matters: If you're a marketing agency, web design agency, or consultant managing 10+ clients, Spokk's $1,599/year lets you resell to unlimited companies with full whitelabel capabilities. That's $133/month for unlimited clients. With NiceJob, you'd pay $75-125/month per client, which quickly becomes $7,500-12,500/year for just 10 clients.
Feature Deep Dive: What Each Platform Actually Does
Beyond "we help you get reviews," here's what each platform actually delivers and where they differ meaningfully.
Core Review Collection
| Feature | NiceJob | Spokk |
|---|---|---|
| AI Generates Review Text | ✗ No Customers write their own reviews | ✓ Yes AI writes review from customer feedback |
| Voice-to-Text Feedback | ✗ No | ✓ Yes Customers talk, AI transcribes and generates review |
| Customer Submission Time | 5+ minutes Traditional review writing | ~15 seconds Select emoji, talk or type brief feedback, done |
| Automated Review Requests | ✓ Yes Email & SMS automation with reminders | ✓ Yes Zapier/Pabbly automation, API available |
| SMS Review Requests | ✓ Included | ✓ Inbuilt SMS dashboard Verified SMS requests included |
| WhatsApp Integration | Via Zapier | ✓ Direct WhatsApp support Plus chat interface feels like WhatsApp |
| QR Code Generation | ✓ Yes | ✓ Yes |
| Photo Upload in Reviews | ✓ Yes Send photos via SMS | ✓ Up to 3 photos Customers can attach photos to feedback |
| Private Feedback for Unhappy Customers | Not specified | ✓ Yes Routes unhappy/neutral customers to private feedback |
Advanced Features & Marketing
| Feature | NiceJob | Spokk |
|---|---|---|
| Auto-Post Reviews to Social Media | ✓ Yes Automated sharing to Facebook, etc. | ✗ No |
| Referral Campaign Automation | ✓ Yes (Pro plan) Automated referral requests and tracking | ✗ No |
| Repeat Booking Reminders | ✓ Yes (Pro plan) Automated follow-ups for repeat business | ✗ No |
| Competitor Review Insights | ✓ Yes (Pro plan) Track competitor reviews and topics | ✗ No |
| AI Reply Automation | ✓ Yes (Pro plan) Users report it's expensive as add-on | ✗ No Can reply manually to feedback |
| Customer Gifting Automation | ✓ Yes (Pro plan) Automated gifts for loyal customers | ✗ No |
| Send Coupons & Offers | Via gifting feature | ✓ Yes Automatic or manual coupon distribution |
| Staff Performance Ratings | ✓ Staff leaderboards | ✓ Yes Customers rate staff, included in AI-generated review |
| Service Selection | Not specified | ✓ Yes Customers select services, AI includes in review |
Integrations & Management
| Feature | NiceJob | Spokk |
|---|---|---|
| Native CRM/Field Service Integrations | ✓ Extensive Jobber, HousecallPro, ServiceTitan, FieldPulse, JobTread, etc. | Via Zapier/Pabbly + API |
| Accounting Software Integrations | ✓ QuickBooks, Xero, FreshBooks | Via Zapier/Pabbly |
| Zapier Integration | ✓ Yes 1000s of app connections | ✓ Yes + Pabbly |
| API Access | Yes | ✓ Yes Spokk API for custom integrations |
| Multi-Location Support | Yes (enterprise/franchise plans) User reviews mention management can be clunky | ✓ Up to 5 locations Tier 2: 3 locations, Tier 3: 5 locations |
| Team Management | Yes, staff access and permissions | ✓ Yes Managers and Link Senders, expandable per tier |
| Custom Domain (CNAME) | Via Sites product ($99/month) | ✓ Included (Tier 1+) reviews.yourbusiness.com |
| 2-Way Customer Conversations | Not specified | ✓ Yes Customers can reply to feedback requests |
The 3 Features That Actually Matter:
1. AI Review Generation (Spokk's Unique Advantage)
NiceJob asks customers to write reviews. Spokk's AI writes the review for them. This is the most significant difference. Instead of "Can you leave us a review?" (which 95% of people ignore or forget), Spokk says "How was your experience?" → AI generates a polished Google review → customer copies and pastes. This fundamentally changes completion rates.
2. Reputation Marketing Features (NiceJob's Advantage)
NiceJob Pro ($125/month) includes referral campaigns, booking reminders, competitor insights, and automated gifting. These are genuine marketing tools beyond review collection. Spokk doesn't have these—it's laser-focused on reviews only. If you need comprehensive reputation marketing, NiceJob delivers more.
3. Native Integrations (NiceJob's Advantage)
NiceJob integrates natively with major field service platforms (Jobber, ServiceTitan, HousecallPro). Spokk uses Zapier/Pabbly. If seamless CRM integration is critical and you're already on one of these platforms, NiceJob's native connections save setup time and work more reliably.
What Users Actually Say: Real Reviews Analyzed
I read through 200+ user reviews on G2 and Capterra. Here's what people love, hate, and complain about with NiceJob.
NiceJob: What Users Say
✓ What Users Love About NiceJob:
1. Exceptional Customer Support (4.9/5.0)
"Customer support did a fantastic job of making sure all the settings were correct. You just focus on doing good work and the reviews will come in." - Verified User, Construction
This is mentioned in nearly every positive review. NiceJob's onboarding and ongoing support is outstanding.
2. "Set It and Forget It" Automation
"I love their ability to garner reviews. It integrates nicely with Jobber and once setup requires very little management." - Verified User, Construction
Users consistently praise how NiceJob runs automatically after initial setup. Integrations work seamlessly.
3. Actually Gets Reviews (4x Increase)
"We went from barely having a review presence to having a ton of reviews on multiple review platforms in less than a week!" - Jason R., Owner, Construction
Users see real results. The automation persistence (reminders) works—customers eventually leave reviews.
4. Easy Setup and Integration
"The process of setting it up was exceptionally easy, and the assistance provided by the customer service team was commendable." - James Smith, G2 Review
Integration with Jobber, ServiceTitan, and QuickBooks works smoothly. Most users are up and running in under an hour.
5. Great Value vs Expensive Competitors
"NiceJob is doing the same work as Broadly for a fraction of the cost." - William M., Owner, Facilities Services
Compared to Birdeye ($400+/month) and Podium ($250-600/month), NiceJob at $75-125/month feels affordable.
✗ What Users Complain About:
1. CSV Contact Upload is Clunky
"The only thing that we dislike about NiceJob is the difficulty uploading clients to the database. It would be much easier to insert them one by one, rather than having to use CSV." - Verified User, Veterinary (G2)
This is the #1 most common complaint. Users want to add individual customers easily without CSV imports.
2. Some Reviews Don't Make It to Google
"Some reviews only get posted via NiceJob only and not on Google." - James M., President, Construction
Occasionally, reviews end up on NiceJob's microsite instead of the actual Google Business Profile. This is frustrating.
3. Multi-Location Management is Difficult
"If you're running multiple locations, the platform gets clunky. Switching between locations isn't smooth." - G2 Review
Users with 3+ locations find the interface cumbersome for managing different locations.
4. Limited Customization
"Users find the lack of customizable campaigns and widgets limits their ability to tailor the service effectively." - G2 Pros and Cons
Campaign settings and widget options can't be customized as much as users want. It's somewhat rigid.
5. AI Reply Feature is Too Expensive
"I found the new AI response feature nice but too expensive for me. I would like NiceJob to include the AI response feature free of charge for long-term customers." - Rather be Plumbing, G2 Review
The AI reply automation is an expensive add-on, even on the Pro plan. Users feel it should be included.
6. No Yelp Integration
"The only con is it doesn't integrate with Yelp for our customers to leave a review, but that is simply because Yelp has a strict policy." - Joseph Q., Owner, Construction
Yelp prohibits solicited reviews, so NiceJob can't integrate. This isn't NiceJob's fault, but users mention it.
Common Themes in Reviews:
Positive Patterns:
- • "Best investment I've ever made"
- • "Couldn't be happier with the results"
- • "Support team is incredibly responsive"
- • "Integrates seamlessly with Jobber/ServiceTitan"
- • "Reviews started coming in immediately"
- • "Much cheaper than Birdeye/Podium"
Negative Patterns:
- • "Wish I could add contacts one-by-one"
- • "Some reviews don't go to Google"
- • "Multi-location management needs work"
- • "AI replies should be included free"
- • "Campaign settings are confusing"
- • "Limited widget customization"
How Spokk Addresses Common Pain Points
Customers Don't Write Reviews? Spokk's AI Writes For Them
NiceJob automates requests brilliantly, but customers still need to write reviews from scratch. Spokk removes that friction entirely—customers talk or give quick feedback, AI generates a polished review, they copy and paste. 15 seconds vs 5+ minutes.
Want Lower Cost? Spokk is $348-1,188/year vs NiceJob's $900-1,500/year
NiceJob is affordable compared to Birdeye/Podium, but Spokk is even cheaper. Yearly plans start at $29/month ($348/year) vs NiceJob's $75/month minimum. That's $552 saved annually for small businesses.
Custom Domain Included (Not $99/month Extra)
NiceJob requires the Sites product ($99/month + $199 setup) for custom domain support. Spokk includes CNAME custom domain on all paid plans starting at $29/month yearly. You get reviews.yourbusiness.com without extra charges.
Truly Unlimited Responses (No Caps, No Overages)
Spokk's unlimited responses are genuinely unlimited on all plans. Free plan includes 15 AI credits, but form submissions are always unlimited. Paid plans get unlimited AI too.
Voice-to-Text: Customers Don't Type Anything
NiceJob users mention customers forget or procrastinate writing reviews. Spokk's voice-to-text lets customers just talk about their experience—AI transcribes and writes the review. Zero writing required.
The User Feedback Verdict:
NiceJob's strengths: Exceptional customer support (4.9/5.0), proven track record (50,000+ businesses), strong integrations, reliable automation. Users genuinely love the platform and see results.
NiceJob's weaknesses: CSV uploads are clunky, multi-location management needs improvement, some reviews miss Google, limited customization, AI replies cost extra.
Spokk's difference: Solves the core friction problem (customers writing reviews) with AI generation. Cheaper, includes features NiceJob charges extra for (custom domain), and makes review submission effortless (15 seconds vs 5+ minutes). Trade-off: fewer marketing features (no referral campaigns, competitor insights), smaller company with less resources.
Real-World Use Cases: Who Should Choose Which Platform
Let's get specific. Here are actual business scenarios and which platform makes more sense.
Multi-Location HVAC Company with Jobber CRM
Scenario: You run 3-5 HVAC locations, already use Jobber for scheduling and invoicing, and want review requests to go out automatically after every completed job. You also want to run referral campaigns and track competitor reviews in your area.
Why NiceJob wins:
- • Native Jobber integration works flawlessly (users rave about this)
- • Referral campaigns and repeat booking reminders (Pro plan) help grow business
- • Competitor insights show you how you stack up locally
- • 10+ year track record with HVAC contractors
- • Staff leaderboards drive team performance
You're already in the NiceJob ecosystem (Jobber), and you want comprehensive reputation marketing beyond just reviews. The $125/month Pro plan delivers excellent ROI.
Single-Location Dental Clinic Struggling to Get Reviews
Scenario: You're a dental clinic with 1 location. You've tried asking for reviews, but patients either forget or find it too time-consuming. You need a solution that makes it effortless for busy patients to leave Google reviews quickly.
Why Spokk wins:
- • AI generates the review text—patients just talk about their visit (15 seconds)
- • Voice-to-text is perfect for patients who hate typing
- • Chat interface feels familiar (like texting)
- • $29/month yearly is budget-friendly for single locations
- • Unlimited AI credits included—no caps on review generation
- • Private feedback routing prevents negative public reviews
You don't need referral campaigns or competitor insights. You just need more Google reviews fast. Spokk's AI approach removes the writing friction that kills completion rates.
Established Plumbing Company with ServiceTitan
Scenario: You've been in business 15+ years, have 50+ employees, use ServiceTitan for everything, and want a proven platform that integrates seamlessly. Budget isn't a primary concern—you want something that works and has excellent support.
Why NiceJob wins:
- • Native ServiceTitan integration (set up in minutes, works reliably)
- • Exceptional customer support (4.9/5.0 rating)—you'll never feel stuck
- • Proven with 50,000+ businesses, including major plumbing companies
- • Booking reminders help maximize repeat business
- • Reviews automatically post to social media for marketing leverage
You value reliability, proven integrations, and white-glove support over saving $50-100/month. NiceJob is the established choice for businesses like yours.
New Salon Owner on a Tight Budget
Scenario: You opened a hair salon 6 months ago. You're competing with established salons that have hundreds of Google reviews. You're on a tight budget but need to build your online reputation fast.
Why Spokk wins:
- • Free plan lets you start collecting reviews immediately (15 AI credits/month)
- • $29/month yearly is 61% cheaper than NiceJob ($900 vs $348/year)
- • Staff performance ratings highlight your best stylists
- • Service selection includes specific services in AI-generated reviews
- • Custom domain makes you look professional (reviews.yoursalon.com)
- • Coupons feature helps incentivize reviews and repeat visits
Every dollar matters when you're getting started. Spokk delivers AI review generation at a fraction of NiceJob's cost, helping you compete with established businesses quickly.
Law Firm Needing Reputation Management
Scenario: You run a personal injury or family law practice. You want to automate review requests, run referral campaigns for new clients, and monitor your online reputation across platforms. You use Clio for case management.
Why NiceJob wins:
- • Native Clio integration specifically for legal practices
- • Review monitoring helps catch negative reviews fast (critical for lawyers)
- • Referral campaigns are huge for legal—clients referring friends
- • Professional microsite showcases your reviews
- • Gifting automation shows appreciation to referring clients
Legal practices benefit from NiceJob's comprehensive reputation marketing features. The Clio integration and referral focus make it purpose-built for your industry.
Restaurant Chain (3 Locations) Wanting Fast Reviews
Scenario: You own 3 restaurants. Diners are busy and won't spend 5 minutes writing a review. You need a system that's so fast and easy that people actually complete it right after their meal.
Why Spokk wins:
- • 15-second submissions mean diners finish before leaving the table
- • Voice feedback: "Food was amazing, service was quick" → AI writes full review
- • QR codes on table tents make it seamless
- • Tier 2 plan ($59/month yearly) covers 3 locations with unlimited AI
- • Photo uploads let customers share their dishes in reviews
- • WhatsApp integration for international customers
Speed is everything in restaurants. Spokk's 15-second process fits the fast-paced dining experience. NiceJob's traditional approach is too slow for impulse review requests.
Marketing Agency Managing 15+ Clients
Scenario: You're a marketing or web design agency with 15 clients who all need review management. You want to offer this as a service, mark it up, and manage everything under one account. You need whitelabel capabilities and the ability to allocate resources flexibly.
Why Spokk wins (by a landslide):
- • Agency Plan: $1,599/year for unlimited clients vs NiceJob's $75-125/month per client
- • Cost comparison: Spokk = $1,599/year. NiceJob for 15 clients = $13,500-22,500/year
- • That's $11,900-20,900 saved annually
- • 2,500 free credits yearly, buy more at discounted rates
- • Flexible credit allocation per client (some need more, some need less)
- • Negotiate flat pricing for high-volume clients (hotels, franchises)
- • Multiple upsell opportunities: QR codes ($50+), setup fees ($500+), done-for-you ($200+/month)
- • Priority support from Spokk team
For agencies and resellers, Spokk's Agency Plan is the only financially viable option. Paying $75-125/month per client with NiceJob makes review management prohibitively expensive to offer as a service. Spokk's model is built for agencies from the ground up.
Electrician with 2 Locations Using QuickBooks
Scenario: You're an electrical contractor with 2 locations, use QuickBooks for invoicing, and want automated review requests. You're deciding primarily on price vs features.
NiceJob makes sense if:
- • You want native QuickBooks integration (plug-and-play)
- • Referral campaigns would drive significant business
- • You value established brand recognition in contractor space
Spokk makes sense if:
- • You want AI to generate reviews (higher completion rates)
- • Saving $300-600/year matters to your bottom line
- • Zapier integration with QuickBooks is good enough for you
This scenario could go either way. If budget is tight, Spokk wins. If you want native integration and comprehensive features, NiceJob wins.
Quick Decision Helper:
Choose NiceJob if you answer "Yes" to 3+:
- □You use Jobber, ServiceTitan, HousecallPro, or Clio
- □You want referral campaigns and booking reminders
- □Competitor insights would influence your strategy
- □You value 10+ year track record and brand recognition
- □$75-125/month fits comfortably in your budget
Choose Spokk if you answer "Yes" to 3+:
- □Your main goal is getting more Google reviews fast
- □You want AI to generate review text, not just send requests
- □Budget matters—you want to save $300-900/year (or $10K+ if you're an agency)
- □Voice-to-text and 15-second submissions sound valuable
- □You're 1-5 locations OR you're an agency managing multiple clients
🏢 If you're an agency or reseller:
Spokk's Agency Plan at $1,599/year for unlimited clients makes this a no-brainer. NiceJob would cost you $13,500-22,500/year for just 15 clients. The math is clear—Spokk saves agencies $10,000-20,000+ annually while providing full whitelabel capabilities.
How to Choose: Decision Framework
Choose NiceJob If:
- ✓You want a proven, mature platform with a 10-year track record
- ✓You need strong integrations with Jobber, ServiceTitan, HousecallPro, or similar field service software
- ✓You want referral campaign automation and booking reminders (Pro plan)
- ✓Competitor review tracking and insights matter to your strategy
- ✓You're okay with traditional review requests where customers write reviews themselves
- ✓You have the budget for $75-125/month and value established brand recognition
Choose Spokk If:
- ✓You want AI to generate the actual review text (not just send requests)
- ✓You need voice-to-text review collection (customers talk, AI writes)
- ✓Speed matters—15 second submissions vs 5+ minute traditional reviews
- ✓You want truly unlimited responses (no caps, no overages)
- ✓You prefer transparent pricing under $100/month (as low as $29/month yearly)
- ✓You're a small business (1-5 locations) focused purely on Google reviews
- ✓You want a chat interface that feels like WhatsApp (zero learning curve)
- ✓You're an agency/reseller managing multiple clients ($1,599/year for unlimited companies)
The Cost-Value Analysis:
NiceJob Reviews: $75/month = $900/year. NiceJob Pro: $125/month = $1,500/year.
Spokk Tier 1 yearly: $29/month = $348/year. Spokk Tier 3 yearly: $99/month = $1,188/year.
For most small businesses, Spokk offers better value if your primary goal is Google reviews. You're getting AI review generation (the key differentiator) for $552-1,152 less per year than NiceJob. But if you need the referral campaigns, competitor insights, and prefer an established platform, NiceJob's extra cost might be justified.
For agencies & resellers: Spokk's Agency Plan ($1,599/year for unlimited clients) is a game-changer. NiceJob would cost you $13,500-22,500/year for just 15 clients. That's $10,000-20,000+ saved annually. If you're managing multiple clients, this comparison isn't even close.
Frequently Asked Questions
Does NiceJob generate reviews like Spokk does?
No. NiceJob sends automated review requests via email and SMS, but customers still need to write their own review from scratch when they land on Google, Facebook, or other review sites. Spokk's AI actually generates the review text for customers based on their feedback—they just copy and paste. This is a fundamental difference in approach and completion rates.
Which platform is easier to use?
Both are rated highly for ease of use. NiceJob scores 4.8/5.0 on Capterra for ease of use. Users consistently praise how simple it is to set up and integrate with their CRM. The main complaint is uploading contacts via CSV can be clunky—users want to add contacts one-by-one more easily.
Spokk uses a chat interface that feels like WhatsApp—zero learning curve for customers. Setup takes 5 minutes. The feedback form itself is simpler because customers don't write anything—they just talk or select options, and AI handles the rest.
What about customer support?
NiceJob has excellent customer support with a 4.9/5.0 rating on Capterra. Users consistently mention responsive support, helpful onboarding, and quick problem resolution. This is one of NiceJob's strongest assets.
Spokk is newer and smaller, so support is more direct and personalized but with fewer resources. Both platforms offer in-app chat support. NiceJob has the advantage of a larger, more established support team.
Which has better integrations?
NiceJob wins on integrations. They have native integrations with major field service platforms (Jobber, HousecallPro, ServiceTitan, FieldPulse, JobTread), accounting software (QuickBooks, Xero, FreshBooks), and CRMs (HubSpot, Clio for legal). Plus Zapier for everything else.
Spokk integrates via Zapier, Pabbly, and has an API for custom integrations. It covers the basics but isn't as deep. If your business runs on Jobber or ServiceTitan and you want seamless native integration, NiceJob is the better choice.
Can I use both platforms together?
Technically yes, but it would be redundant and expensive. Both serve the same core function—getting more reviews. You'd be better off choosing one based on your priorities: AI review generation (Spokk) or comprehensive reputation marketing (NiceJob).
What if I'm an agency managing multiple clients?
This is where Spokk becomes the obvious choice. Spokk's Agency Plan costs $1,599/year for unlimited companies with full whitelabel capabilities. You get 2,500 free credits yearly, priority support, and flexible credit allocation.
NiceJob charges $75-125/month per client. For 15 clients, that's $13,500-22,500/year. Spokk saves you $11,900-20,900 annually. Plus, you can resell Spokk to clients, offer upsells (QR codes $50+, setup fees $500+, done-for-you service $200+/month), and negotiate flat pricing for high-volume accounts.
NiceJob doesn't offer a comparable agency/whitelabel model at this price point. For agencies and resellers, Spokk is built for you. For individual businesses, either platform can work depending on your needs.
What are NiceJob's biggest weaknesses based on user reviews?
Based on 200+ Capterra and G2 reviews, the main complaints are:
- CSV upload process: Users want to add contacts one-by-one more easily
- Multi-location challenges: Switching between locations isn't smooth
- Some reviews don't make it to Google: Occasionally reviews post only to NiceJob's microsite, not the actual review platforms
- Limited customization: Campaign and widget customization options are limited
- No Yelp integration: Due to Yelp's strict policies against solicited reviews
How do completion rates compare?
NiceJob claims users get 4x more reviews compared to manual requests. That's impressive for traditional review automation.
Spokk's AI-generated review approach removes the biggest friction point—writing the review. Instead of 5+ minutes thinking what to write, customers spend 15 seconds giving feedback. The AI writes a polished review they copy to Google. This fundamentally changes completion rates. It's not about asking better—it's about making it effortless.
The Final Verdict
Both platforms get you more reviews. The question is how they get you there, what else they offer, and what you're willing to pay.
NiceJob is the right choice when: You want a mature, battle-tested platform with strong field service integrations. You value referral campaigns, competitor insights, and booking reminders. You're okay with customers writing their own reviews. You have $75-125/month in the budget and want an established brand with excellent support.
Spokk is the right choice when: Your singular focus is getting more Google reviews with minimal customer friction. You want AI to generate review text, not just send requests. You need voice-to-text, 15-second submissions, and a chat interface. You want transparent pricing under $100/month and truly unlimited responses.
The honest truth: If you're already using Jobber or ServiceTitan and want everything in one ecosystem, NiceJob makes sense. If you're a small business that just needs more Google reviews fast without breaking the bank, Spokk's AI approach delivers better value. NiceJob is comprehensive reputation marketing. Spokk is laser-focused review generation. Different tools, different approaches, both work—just for different needs.
Try Spokk Free - See How AI-Generated Reviews Work
Experience the difference when AI writes reviews for your customers. 15-second submissions, voice-to-text feedback, unlimited responses. Setup in 5 minutes.
Free plan: 1 location, unlimited responses, 15 AI credits per month