Reputation.com vs Spokk: Which Review Management Tool is Right for Your Business?
Let's be blunt. You're here because someone mentioned Reputation.com, you looked into it, realized they don't show pricing, and thought "this is probably way too expensive for my business."
I spent hours digging through user reviews on G2, Capterra, Reddit discussions, and pricing sources to figure out what Reputation.com actually costs and who it's built for. This isn't a feature checklist comparison. This is the honest truth about whether a platform designed for Fortune 500 companies makes sense for your small business—or if you're just wasting money on features you'll never touch.
TL;DR - Skip the Sales Call
- →Reputation.com is an enterprise-grade reputation management platform built for corporations with hundreds of locations. Pricing starts around $300-500/month minimum (often much higher), requires contacting sales, and typically involves annual contracts. It's powerful but ridiculously overkill for small businesses.
- →Spokk is laser-focused on getting small businesses more Google reviews using AI that writes the review text for customers. At $49/month or $29/month yearly, it does the one thing most businesses actually need without the enterprise complexity or budget.
- →Choose Reputation.com if: You're a large enterprise (50+ locations), have a dedicated reputation management team, need competitive benchmarking across your industry, require comprehensive surveys and social listening, and budget isn't a constraint. You're comfortable spending $5,000-10,000+/month.
- →Choose Spokk if: You're a small business (1-5 locations) that simply needs more Google reviews. You want AI to do the heavy lifting, transparent pricing, and a tool that takes 5 minutes to set up instead of weeks of enterprise onboarding.
Platform Overview: What Each Actually Does
Reputation.com
The Enterprise Reputation Machine
Reputation.com is a comprehensive reputation management platform designed for large corporations managing hundreds or thousands of locations. It's built for enterprises that need reputation performance tracking, competitive benchmarking, AI-based insights, surveys, social listening, and complex reporting across multiple departments.
Founded: 2006
Clients: Banner Health, Costco, AutoNation, Kaiser Permanente
Target: Enterprise, 50+ locations
Capterra Rating: 4.4/5 (184 reviews)
Spokk
The AI Review Generation Platform
Spokk does one thing exceptionally well: gets small businesses more Google reviews by using AI to generate personalized review drafts from customer feedback. Customers submit feedback in 15 seconds (voice or text), AI writes the review, they copy-paste to Google. Simple, affordable, effective.
Founded: 2023
Focus: AI-powered Google review generation
Target: Small businesses, 1-5 locations
Industries: 70+ including healthcare, restaurants, services
Here's the reality: Reputation.com is like hiring McKinsey consultants when you just need help with your taxes. Sure, they can analyze your entire business infrastructure, benchmark against competitors, and create comprehensive reports—but if you just need more Google reviews, you're paying for strategy decks you'll never read. Spokk is the straightforward accountant who does exactly what you need without the six-figure consulting fees.
Pricing: Let's Talk Real Numbers
Reputation.com doesn't publish pricing on their website. You have to "contact sales," which usually means they'll price based on how many locations you have and how desperate you seem. Here's what actual users and industry sources report:
| Feature | Reputation.com | Spokk |
|---|---|---|
| Starting Price | $300-500/month minimum Contact sales for quote - typically much higher for multi-location | $49/month or $29/month yearly Tier 1 - $348/year on yearly plan |
| Typical Annual Cost | $5,000-10,000+/month $60,000-120,000+/year for most businesses | $348-1,188/year Depending on number of locations |
| Free Plan | None | ✓ Yes 1 location, 15 AI credits/month, unlimited responses |
| Free Trial | ✗ No Requires sales demo and annual contract | ✓ Yes Free plan is essentially a free trial forever |
| Contract Terms | Annual contract typical Enterprise sales process, difficult to cancel mid-contract | Month-to-month or yearly Cancel anytime on monthly, 40% savings on yearly |
| Pricing Transparency | ✗ No pricing on website Must contact sales, go through demos | ✓ Fully transparent All pricing on website, no sales calls required |
| Setup/Onboarding Fees | Varies (not disclosed) Enterprise onboarding can take weeks | $0 Setup takes 5 minutes, no training required |
| AI Review Generation | ✗ Not included AI for responding to reviews only | ✓ Unlimited on paid plans 15/month on free plan |
| Voice-to-Text Reviews | Not available | ✓ Included Customers talk, AI writes the review |
| Multi-Location (3 locations) | $5,000+/month typical Custom enterprise pricing | $99/month or $59/month yearly Tier 2 - $708/year |
| Response Limits | Varies by plan Typically volume-based pricing | Unlimited on all plans Collect as many reviews as you want |
Real Cost Comparison: 3-Location Business
Reputation.com (Estimated)
Monthly: $5,000+
Annual: $60,000+
Based on typical multi-location pricing reports
Spokk (Tier 2 - Yearly)
Monthly: $59
Annual: $708
Save $59,292/year
What could you do with an extra $59,292 every year?
- → Hire a full-time employee
- → Run comprehensive marketing campaigns
- → Invest in business growth
- → Or just keep it as profit
Spokk's Simple, Transparent Pricing
Free
$0
Forever free
- → 1 location
- → 15 AI credits/month
- → Unlimited responses
- → All core features
Tier 1
$29/mo
Billed yearly ($348/year)
Or $49/month billed monthly
- → 1 location
- → Unlimited AI credits
- → Unlimited responses
- → Custom domain
- → Team members
Tier 2
$59/mo
Billed yearly ($708/year)
Or $99/month billed monthly
- → 3 locations
- → Unlimited AI credits
- → Unlimited responses
- → Custom domain
- → More team members
Tier 3
$99/mo
Billed yearly ($1,188/year)
Or $179/month billed monthly
- → 5 locations
- → Unlimited AI credits
- → Unlimited responses
- → Custom domain
- → Even more team members
Need more locations? Contact us for Enterprise pricing (still a fraction of Reputation.com)
Hidden Costs to Consider
Reputation.com
- ⚠Setup/onboarding fees - Not disclosed, likely significant
- ⚠Training costs - Complex platform requires team training
- ⚠Integration fees - Enterprise integrations may cost extra
- ⚠Account manager - May require higher tiers
- ⚠Early termination fees - Annual contracts can be expensive to exit
- ⚠Additional features - Many capabilities cost extra
Spokk
- ✓No setup fees - Get started in 5 minutes
- ✓No training required - Simple, intuitive interface
- ✓No integration fees - Zapier/API included
- ✓No hidden charges - What you see is what you pay
- ✓No termination fees - Cancel anytime on monthly plans
- ✓All features included - Unlimited AI, responses, everything
Feature Comparison: What You Actually Get
Reputation.com has way more features. But here's the real question: do you actually need them? Let's break down what matters for getting more Google reviews vs. what's enterprise overkill.
| Feature | Reputation.com | Spokk | What This Means |
|---|---|---|---|
| AI Generates Review Text | ✗ | ✓ | Spokk's AI writes the actual review. Reputation.com just sends requests—customers still write from scratch. |
| Voice-to-Text Feedback | ✗ | ✓ | Customers talk for 30 seconds, AI transcribes and writes review. Massive friction remover. |
| 15-Second Submission Time | ✗ | ✓ | Spokk's forms are stupidly simple. No 5-minute surveys. |
| Review Request Automation | ✓ | ✓ | Both can automate review requests via email/SMS. |
| SMS & Email Requests | ✓ | ✓ | Both support sending review requests via SMS and email. |
| QR Codes | ✓ | ✓ | Both can generate QR codes for in-person review collection. |
| Multi-Location Support | ✓ | ✓ | Both support multiple locations. Reputation.com scales to 1000s, Spokk focuses on 1-5. |
| Review Monitoring | ✓ | ✓ | Both monitor reviews. Reputation.com tracks 200+ sites; Spokk focuses on Google. |
| Private Feedback Collection | ✓ | ✓ | Both route unhappy customers to private feedback instead of public reviews. |
| Staff Performance Ratings | ✗ | ✓ | Spokk includes staff names/ratings in AI-generated reviews. Great for service businesses. |
| Unlimited Responses | ~ | ✓ | Spokk: unlimited on all plans. Reputation.com: varies, often volume-based pricing. |
| Zapier Integration | ✗ | ✓ | Spokk connects to 5,000+ apps via Zapier. Reputation.com has native integrations instead. |
| API Access | ✓ | ✓ | Both offer API access for custom integrations. |
| Setup Time | Weeks | 5 mins | Reputation.com requires enterprise onboarding. Spokk is self-service, instant. |
Enterprise Features (Reputation.com Only)
These are powerful features that Reputation.com offers—but ask yourself honestly: do you actually need them?
📊Competitive Benchmarking
Compare your reputation metrics against competitors in your industry.
Useful for: Large enterprises competing nationally. Overkill for: Local businesses competing in one city.
🤖AI-Based Insights & Predictions
Predictive analytics to identify performance gaps and trends across locations.
Useful for: 100+ location enterprises. Overkill for: Businesses with 1-5 locations.
📈Reputation Score (Rep Score)
Proprietary metric tracking customer sentiment, engagement, and performance in real-time.
Useful for: C-suite dashboards. Overkill for: Just wanting more 5-star reviews.
📱Social Media Management
Schedule posts, monitor mentions, manage content across social platforms.
Useful for: Brands managing social presence. Overkill for: Review generation focus.
📋Multi-Channel Surveys
Comprehensive survey tools to collect feedback across multiple channels.
Useful for: Enterprise CX programs. Overkill for: Simple review collection.
📢Social Listening & Monitoring
Track brand mentions, keywords, and sentiment across social media and web.
Useful for: Brand monitoring teams. Overkill for: Getting customer reviews.
🏢Business Listings Management
Manage business information across 200+ directories (Google, Yelp, Facebook, etc.)
Useful for: Franchises with 50+ locations. Overkill for: You can update Google Business yourself.
🔗22+ Enterprise Integrations
Native integrations with CRMs, EMRs, property management systems, and more.
Useful for: Complex enterprise tech stacks. Overkill for: Zapier connects 5,000+ apps.
What Spokk Actually Focuses On
Instead of trying to do everything, Spokk does one thing really well: gets you more Google reviews using AI. Here's how:
🤖AI Review Generation (Core Feature)
Customers provide feedback in 15 seconds. AI analyzes it and generates a personalized Google review including service names, staff names, and specific details. Customer just copies and pastes to Google.
🎤Voice-to-Text Magic
Customers talk for 30 seconds about their experience. AI transcribes it, understands context, and writes a polished review. Removes ALL friction—no typing required.
⚡15-Second Submissions
Chat interface like WhatsApp. Pick an emoji mood, rate staff/services, optionally add voice feedback, done. No 5-minute surveys that people abandon halfway.
🔀Smart Routing
Happy customers (😍) get AI-generated review drafts. Unhappy customers (😡😐) get routed to private feedback so you can fix issues before they post negative reviews publicly.
⭐Staff & Service Ratings
AI includes specific staff names and services in reviews. "Dr. Sarah was amazing with my root canal" is way more valuable than "good service."
🔄Automation (Zapier/API)
Trigger review requests automatically after appointments, purchases, or bookings. Connect to 5,000+ apps via Zapier or use the API for custom workflows.
The Bottom Line on Features
Reputation.com has more features. But "more" doesn't mean "better for your business."
Ask yourself: Do you need competitive benchmarking, social listening, and enterprise reporting? Or do you just need more 5-star Google reviews so customers find you?
If it's the latter, Spokk does exactly that—and it does it better than Reputation.com because AI actually writes the reviews. Everything else is just noise.
What Users Actually Say
Let's look at what real users say about Reputation.com based on verified Capterra reviews (4.4/5 rating from 184 reviews). I'm not cherry-picking—these are consistent themes.
Reputation.com User Feedback
What Users Love ✓
Centralized Review Management: "All you need for review and social management is in one place."
- Paige W., Reputation Manager (Capterra verified review)
Multi-Location Tracking: "Being able to assess all of our communities reviews to see where we can improve."
- OpEx Support Manager, Real Estate (Capterra verified review)
Account Managers: "You have your own account manager who is very attentive to any needs."
- Britta B., Senior Marketing Coordinator (Capterra verified review)
AI Features: "The excellent artificial intelligence support made the automated response to reviews appropriate to their content and in real time."
- Mor L., Senior Presales Engineer (Capterra verified review)
What Users Complain About ✗
Too Expensive for Small Businesses: "I think they are best for a smaller company than we have."
- Britta B., Senior Marketing Coordinator (Capterra verified review)
Bugs and Technical Issues: "There are a lot of bugs with the new social scheduling suite... we're starting to completely move off of reputation due to the number of problems we've encountered."
- Mohini M., Marketing Specialist (Capterra verified review, 2/5 stars)
Complexity and Learning Curve: "Sometimes, it's tricky to find exactly the feature or setting that I am looking for in order to generate a specific report."
- Brian D., Marketing Coordinator (Capterra verified review)
Information Syncing Issues: "We have a lot of issues with our information syncing."
- Britta B., Senior Marketing Coordinator (Capterra verified review)
Support Knowledge Gaps: "Their support team isn't as knowledgeable about the program as they should be."
- Maria J., Marketing Manager, Real Estate (Capterra verified review)
Overkill for Small Businesses: From Reddit: "agencies use expensive platforms like yext or reputation.com but they're overkill for single location businesses."
- Reddit r/smallbusiness discussion
The Real Differences in User Experience
Reputation.com
Setup Process:
Contact sales → demos → custom quote → contract negotiation → weeks of onboarding → team training
Learning Curve:
Steep. Enterprise platform with many features. Users report difficulty finding specific settings and generating reports.
Customer Support:
Dedicated account managers (good), but support team knowledge gaps reported. Response times vary.
Review Generation Process:
Send review request link → customer clicks → customer manually writes review from scratch → customer posts. AI doesn't write the review.
Best For:
Large enterprises with dedicated reputation teams who need comprehensive analytics and competitive intelligence.
Spokk
Setup Process:
Sign up → add location → create review link → start collecting. Takes 5 minutes. No sales calls, no demos required.
Learning Curve:
Minimal. Interface is intuitive. If you can use WhatsApp, you can use Spokk. No training needed.
Customer Support:
Direct support from the team. Smaller company means faster response times and simpler problems to solve.
Review Generation Process:
Customer clicks link → answers 3 quick questions or talks for 30 seconds → AI writes personalized review → customer copies and pastes to Google. Done in 15 seconds.
Best For:
Small businesses (1-5 locations) that need more Google reviews without enterprise complexity or budget.
The Key Insight From User Reviews
Reputation.com users appreciate the platform's power but consistently mention:
- →It's expensive (even users of the platform say this)
- →It's complex to navigate and use
- →It's better suited for larger companies
- →Technical issues with social scheduling and syncing
Meanwhile, the core issue remains: Reputation.com doesn't actually write the reviews for your customers. It just asks nicely and hopes they follow through. That's why most customers never leave reviews—writing is the hard part.
How Spokk Solves the Actual Problem
The real reason customers don't leave reviews isn't that they don't want to—it's that writing is tedious. They don't know what to say, how to structure it, or they just don't have time to type paragraphs on their phone.
Spokk removes that barrier entirely:
Step 1: Quick Feedback
Customer picks mood emoji, rates staff/services. Takes 10 seconds.
Step 2: AI Writes
AI generates personalized review: "Dr. Martinez was gentle during my root canal, explained everything clearly. Hygienist Sarah was wonderful."
Step 3: Copy-Paste
Customer copies review, Spokk opens Google, they paste and post. Done in 15 seconds total.
This is why Spokk gets more reviews than traditional request-based systems. AI does the work, not your customers.
Real-World Use Cases: Who Should Choose What?
Let's get specific. Here are real scenarios to help you figure out which platform actually makes sense for your business.
→When Spokk is the Right Choice
Dental Practice with 2 Locations
Scenario: You're a dentist with 2 clinics. You need more Google reviews so new patients find you when searching "dentist near me." Current problem: patients say they'll leave reviews but never do because writing is tedious.
Why Spokk:
- → AI writes the reviews - Patients just answer 3 questions, AI generates "Dr. Martinez was gentle during my cleaning, explained everything clearly, and the hygienist Sarah was wonderful. Office is modern and clean." They copy-paste.
- → Voice feedback option - Patients can talk for 30 seconds instead of typing
- → $59/month yearly (Tier 2 for 3 locations) = $708/year vs. Reputation.com's $5,000+/month
- → Setup in 5 minutes - No waiting for enterprise onboarding
Local Restaurant
Scenario: You run a restaurant. You need 5-star Google reviews so you show up in "restaurants near me" searches and look trustworthy. Most customers are happy but never leave reviews.
Why Spokk:
- → QR codes on tables - Customers scan, give feedback, AI writes review mentioning the pasta dish and server Maria
- → 15-second completion - They're done before the check arrives
- → $29/month yearly (Tier 1) = $348/year. That's less than ONE weekend of marketing budget.
- → Staff ratings included - "Our server Marco recommended the perfect wine" makes reviews more authentic
Law Firm (3-5 Lawyers)
Scenario: Small law firm specializing in family law. Need Google reviews to compete with larger firms. Clients don't leave reviews because legal matters are stressful and writing reviews feels like homework.
Why Spokk:
- → Voice feedback perfect for legal - Clients talk about their experience, AI turns it into professional review
- → Private routing for unhappy clients - Issues go to private feedback, not public reviews
- → $29/month yearly for 1 location. You bill more than $348/year in an hour of work.
- → Personalized reviews - AI includes lawyer names: "Attorney Rodriguez explained my options clearly and kept me informed throughout the custody process."
Auto Repair Shop
Scenario: Family-owned auto shop competing against chains. Need Google reviews to build trust (people are skeptical of mechanics). Customers are grateful but busy—never get around to writing reviews.
Why Spokk:
- → SMS automation - After service, customer gets text link. Opens on phone, gives quick feedback, AI writes "Fixed my brake issue quickly, explained what was wrong, fair pricing, mechanic Chris was honest and professional"
- → Removes writing barrier - Most customers just don't want to type paragraphs
- → $29/month yearly = you'll make that back from ONE new customer who found you via Google reviews
Medical Spa / Cosmetic Clinic (1-3 Locations)
Scenario: You offer Botox, fillers, laser treatments. Need Google reviews to attract new clients who search "botox near me" or "medical spa [city]". Clients love results but are sometimes hesitant to publicly post about cosmetic procedures.
Why Spokk:
- → AI makes it comfortable - Clients give quick feedback, AI writes tasteful reviews focusing on experience and results without being overly personal
- → Staff recognition - "Nurse practitioner Jessica was skilled and made me feel comfortable throughout the procedure"
- → $59/month yearly (Tier 2) for 3 locations = $708/year. One new client from Google covers this for the entire year.
- → Private feedback routing - Any issues get handled privately before going public
→When Reputation.com Makes Sense
Regional Healthcare System (50+ Locations)
Scenario: You're a hospital network with 50+ clinics and urgent care centers across multiple states. You have a corporate reputation management team and need to track performance, benchmark against competitors (other hospital systems), and manage reputation at scale.
Why Reputation.com:
- → Enterprise scale - Designed for 100s-1000s of locations with complex hierarchies
- → Competitive benchmarking - Compare your hospital's reputation against Kaiser, HCA, etc.
- → Department-level insights - Track reputation by department (ER, cardiology, oncology)
- → Deep EMR integrations - Native connections to Epic, Cerner, etc.
- → Enterprise reporting - C-suite dashboards showing reputation performance across the system
National Automotive Dealership Group (100+ Locations)
Scenario: You own 100+ car dealerships across the country. You have a corporate marketing team managing reputation, social media, and customer experience programs. You need predictive analytics to identify underperforming dealerships and comprehensive surveys beyond just reviews.
Why Reputation.com:
- → Multi-location performance tracking - Compare dealership reputation across regions
- → AI insights for operations - Identify trends like "Service dept wait times hurting NPS at 15 locations"
- → Social media management - Schedule posts across 100+ Facebook pages
- → Survey capabilities - Post-purchase surveys, service follow-ups beyond just reviews
- → CRM integrations - Connect to DMS, Salesforce for comprehensive customer journey tracking
Property Management Company (500+ Units)
Scenario: You manage 500+ apartment units across multiple properties. You need reputation management for leasing offices, competitive benchmarking against other property management companies, and social listening to catch issues before they escalate.
Why Reputation.com:
- → Property-level dashboards - Track reputation for each property separately
- → Competitive analysis - See how you rank vs. Greystar, Lincoln Property, etc.
- → Property management integrations - Native connections to Yardi, RealPage, ResMan
- → Resident surveys - Collect feedback beyond move-in/move-out reviews
The Simple Decision Matrix
Choose Spokk If:
- ✓You have 1-5 locations
- ✓Your main goal is more Google reviews
- ✓Budget is a consideration ($348-1,188/year)
- ✓You want AI to write reviews for customers
- ✓You value simplicity and transparency
- ✓You want to start today (5 min setup)
Choose Reputation.com If:
- ✓You have 50+ locations
- ✓You need comprehensive reputation management
- ✓Budget is $60,000-120,000+/year
- ✓You need competitive benchmarking
- ✓You have a dedicated reputation team
- ✓Enterprise onboarding/training acceptable
Still not sure? Ask yourself: "Do I need a $60,000 enterprise platform or just more Google reviews?"
If you hesitated even a little, the answer is Spokk.
How to Choose: Decision Framework
Choose Reputation.com If:
- ✓You're managing 50+ locations and need enterprise-level reputation performance tracking
- ✓You need competitive benchmarking against other companies in your industry
- ✓Budget isn't a concern ($5,000-10,000+/month is manageable)
- ✓You have a dedicated reputation management team to utilize the platform
- ✓You need comprehensive surveys, social listening, and AI-based operational insights
- ✓You require deep integrations with enterprise systems (CRMs, EMRs, property management)
- ✓You're okay with complex onboarding and training for your team
Choose Spokk If:
- ✓Your primary goal is getting more Google reviews consistently (not comprehensive reputation analysis)
- ✓You're a small business (1-5 locations) watching your budget carefully
- ✓You want transparent, upfront pricing without sales calls or "contact us for pricing"
- ✓You want AI to write the actual review text (not just send review requests)
- ✓You value simplicity—5 minute setup vs weeks of enterprise onboarding
- ✓You don't need competitive benchmarking, surveys, or social listening
- ✓You want month-to-month flexibility without long-term contracts
The Cost Reality Check:
Let's be realistic about the numbers. Based on user reports and industry sources, Reputation.com typically costs $300-500/month minimum for small deployments, but most multi-location businesses pay $5,000+/month. That's $60,000+ per year.
Spokk Tier 1 yearly at $29/month = $348/year. That's a $59,652 difference. Even if Reputation.com's lowest tier was $300/month ($3,600/year), you'd still save $3,252 annually with Spokk.
The question isn't "which has more features?" It's "do I actually need a $60,000/year enterprise platform when all I want is more Google reviews?" For 95% of small businesses, the answer is no. You need reviews, not consulting reports and competitive benchmarks.
Frequently Asked Questions
Does Reputation.com generate reviews like Spokk does?
No. This is the crucial difference. Reputation.com helps you request and manage reviews, but it doesn't write the review text for your customers. Your customers still have to write reviews from scratch, which is exactly why most people don't leave reviews—it takes effort.
Spokk's AI actually generates personalized review drafts based on customer feedback. Customers talk for 30 seconds, AI writes a polished Google review including service and staff names, and they just copy-paste it. Spokk removes the hardest part (writing), while Reputation.com just sends a link and hopes customers follow through.
How much does Reputation.com actually cost?
They don't publish pricing, which is always a red flag for small businesses. Based on user reviews, Quora discussions, and industry sources, here's what I found:
- Small deployments: $300-500/month minimum (often requires annual contracts)
- Multi-location businesses: $5,000-10,000+/month depending on locations and features
- Enterprise clients: Custom pricing (could be $50,000+/month for large chains)
One Quora answer mentioned "most cost around $5,000 per month for six months." If you have to ask "contact for pricing," it's probably too expensive for your business.
What do users complain about with Reputation.com?
Based on Capterra reviews (4.4/5 rating from 184 reviews), here are consistent themes:
- Price: "Too expensive," "not cost-effective for small businesses"
- Complexity: "Learning curve with reporting," "difficult to find specific features"
- Bugs: "Lots of bugs with social scheduling suite"
- Information syncing: "Issues with our information syncing" (common for large orgs)
- Support: Mixed reviews—some love their account managers, others report slow responses
Verified Capterra review: "There are a lot of issues yet to be worked out on the tool... we're starting to completely move off of reputation due to the number of problems we've encountered."
Is Reputation.com overkill for small businesses?
Absolutely. Even Reddit discussions acknowledge this: "agencies use expensive platforms like yext or reputation.com but they're overkill for single location businesses."
Reputation.com is designed for Fortune 500 companies managing hundreds of locations with dedicated reputation teams. If you're a dental practice with 2 locations, a restaurant with 1 location, or a law firm with 3 partners, you don't need competitive benchmarking against McDonald's or predictive analytics for 500 locations.
You need more Google reviews so locals find you. That's it. Reputation.com is like buying an 18-wheeler truck for your daily grocery runs.
Which platform is better for a restaurant with 2 locations?
Spokk, no question. Here's why: you need Google reviews from diners so new customers find you when searching "restaurants near me." You don't need enterprise social listening, competitive benchmarking against Chili's, or surveys analyzing your customer experience journey.
Spokk's Tier 2 plan ($99/month or $59/month yearly) covers 3 locations with unlimited AI-generated reviews. That's $708/year. Even if Reputation.com's cheapest plan was $300/month (and it's often higher), that's $3,600/year—a $2,892 difference.
The $2,892 saved could go toward actual marketing, new kitchen equipment, or staff bonuses. You're paying for Google reviews, not reputation management consulting.
What about Reputation.com's AI insights and competitive benchmarking?
These are genuinely valuable features—if you're a large enterprise with the resources to act on them. Reputation.com's AI can identify trends across hundreds of locations, benchmark your performance against competitors, and predict customer sentiment issues.
But here's the thing: do you need to know how your 2-location dental practice compares to Aspen Dental's 900 locations? Probably not. You need more 5-star Google reviews so locals book appointments. AI insights are cool until you realize you're paying $5,000/month for dashboards you check once a month.
Can I get a free trial of Reputation.com?
No. Reputation.com doesn't offer free trials. You have to contact their sales team, sit through demos, get custom pricing, and commit to annual contracts. It's enterprise sales 101.
Spokk has a genuinely free plan (1 location, 15 AI credits/month, unlimited responses) so you can test it without talking to sales or entering credit card info. If you like it, upgrade. If not, no harm done.
The Honest Truth
Reputation.com isn't a bad platform. It's actually incredibly powerful for what it's designed to do. But it's designed for Fortune 500 companies, not your small business.
Reputation.com makes sense when: You're a massive enterprise (50-500+ locations) with the budget and team to manage comprehensive reputation performance across your organization. You need competitive intelligence, enterprise reporting, predictive analytics, and deep system integrations. Budget is not a constraint.
Spokk makes sense when: You're a small business that needs one specific outcome—more Google reviews. You want AI to write the reviews for customers (not just send requests), transparent pricing you can actually afford, and a tool that works in 5 minutes instead of requiring weeks of enterprise onboarding.
My take: If you're reading comparison pages like this, you're probably a small business owner trying to get more customers through local search. You don't need a $60,000/year enterprise platform. You need a simple, affordable tool that generates Google reviews consistently. Spokk does exactly that without the corporate bloat or enterprise pricing.
But if you're managing 100+ locations with a reputation team and enterprise budget, Reputation.com will give you capabilities Spokk can't match. Just know what you're paying for.
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Free plan: 1 location, unlimited responses, 15 AI credits/month. Upgrade anytime.