Google Business Profile Post Generator
Create engaging, SEO-optimized posts for your Google Business Profile in seconds. Drive more clicks, calls, and visits with AI-powered content
Business Information
Used for local SEO keywords
AI Customization
What Are Google Business Profile Posts?
Google Business Profile posts are short updates that appear directly on your business listing in Google Search and Google Maps. They reach customers at the exact moment they're searching for businesses like yours, making them incredibly powerful for local marketing.
Unlike social media posts that get buried in feeds, GBP posts appear prominently when potential customers search for your business or related services. 46% of all Google searches are for local information, and having active, engaging posts can significantly boost your visibility and credibility.
Why Google Business Profile Posts Matter
Boost Local Visibility
- • Regular posting signals business activity to Google
- • Businesses that post are 2.7x more likely to be considered reputable
- • Improves "near me" search rankings
- • Posts appear in local map pack results
Drive Customer Actions
- • Profiles with posts get 42% more direction requests
- • 35% more website clicks on active profiles
- • Direct CTA buttons drive calls, bookings, and orders
- • Engagement metrics improve local search rankings
Stay Top-of-Mind
- • Posts last 7 days before archiving (except events/offers)
- • Keep customers informed of news and updates
- • Build brand awareness in local community
- • Show you're an active, engaged business
Free Marketing Channel
- • Completely free to post on Google Business Profile
- • Reaches customers actively searching for your services
- • Higher intent than social media followers
- • No advertising budget required
4 Types of Google Business Profile Posts
Update Posts (What's New)
General announcements and business news. Perfect for service updates, team announcements, or company milestones.
Best Practices:
- • Post at least once per week to maintain "active" status
- • Lasts 7 days before being archived
- • Front-load important info in first 100 characters
- • Example: "We now serve weekend brunch! Join us Saturday & Sunday 9 AM-2 PM for fresh pastries, bottomless mimosas, and locally-sourced breakfast favorites."
Offer Posts
Limited-time promotions and discounts. High engagement and click-through rates when done right.
Best Practices:
- • Clearly state the discount or value proposition
- • Include start and end dates
- • Create urgency ("Limited time," "While supplies last")
- • Example: "Valentine's Day Special: 20% off couples massages! Book now through February 14th. Relax and reconnect with your special someone."
Event Posts
Upcoming events, workshops, or special occasions. Great for community engagement and driving foot traffic.
Best Practices:
- • Include event date, time, and location details
- • Stays live until event ends
- • Explain why people should attend
- • Example: "Join us for Wine Tasting Night on July 12 at 7 PM! Sample 6 premium wines paired with artisan cheeses. Limited to 25 guests. Reserve your spot today!"
Product Posts
Showcase specific products or services. No expiration date, stays live until removed.
Best Practices:
- • Highlight specific product features and benefits
- • Include pricing if relevant
- • Use high-quality product photography
- • Example: "Introducing our new Hydrating Facial - $95. Deep cleansing, exfoliation, massage, and moisturizing mask. Perfect for dry winter skin. Book your appointment!"
10 Best Practices for High-Performing GBP Posts
Front-Load Important Information
Put your key message in the first 50-100 characters. This is what shows before "read more" on mobile devices where 86% of views occur.
Post Consistently (2-3x Per Week)
Regular posting signals active business to Google. Minimum once per week, optimal is 2-3 times for maximum visibility and engagement.
Use High-Quality, Authentic Images
Real photos of your business, products, and customers perform better than stock images. Use 1200x900px images in 4:3 aspect ratio.
Include Specific, Action-Oriented CTAs
Clear calls-to-action like "Book Now," "Call Today," or "Order Online" drive 3x more customer actions than vague CTAs.
Optimize for Local SEO Keywords
Naturally include your city, neighborhood, and "near me" language. "Best pizza in Brooklyn" performs better than just "Best pizza."
Keep Posts Between 150-300 Characters
Optimal length for engagement. Max is 1500 characters but shorter posts get better read-through rates on mobile.
Create Urgency Where Appropriate
For offers and events, use time-sensitive language: "Limited time," "This weekend only," "While supplies last."
Match Tone to Your Brand
Professional services should sound polished; casual businesses can be more relaxed. Consistency builds brand recognition.
Track What Works and Iterate
Monitor which post types get more clicks, calls, and direction requests. Double down on what drives results.
Never Include Phone Numbers or URLs
Google provides official CTA buttons for these. Adding them in text can look spammy and may violate guidelines.
How Often Should You Post?
Pro Tip: Mix your post types throughout the week. Example schedule: Monday (Update), Wednesday (Product), Friday (Offer). This variety keeps your profile fresh and engaging.
Tired of Manually Creating GBP Posts?
Spokk automates your Google Business Profile posting, review requests, and reputation management—all from one dashboard. Maintain consistent posting schedules without the manual work.