Review Request Message Generator
Create high-converting review request messages for SMS and email. AI-powered templates optimized for Google, Yelp, and Facebook reviews
Adds {CustomerName} placeholder that you can replace with actual names
What is a Review Request Message?
A review request message is a personalized communication sent to customers asking them to share their experience on review platforms like Google, Yelp, or Facebook. These messages can be delivered via SMS, email, or both.
Most customers review when asked. In BrightLocal's 2026 survey of US consumers, 78% were asked for a review in the past year, and 28% say they always write one when asked (BrightLocal). Good requests go out soon after the visit, name the business, ask for an honest review and include a direct review link.
SMS vs. Email for Review Requests
| Text (SMS) | ||
|---|---|---|
| Length | 160 standard characters per segment (70 if it contains an emoji or curly quote) | No hard limit |
| Permission | Consent to text; express written consent for marketing texts | CAN-SPAM rules apply to promotional email |
| Opt-out | "Reply STOP to opt out", honored within 10 business days | Unsubscribe link, honored within 10 business days |
| Best for | A quick request right after a visit | B2B clients and longer messages |
Many businesses text first and email customers who have no mobile number on file. Send one follow-up at most.
10 Rules for Review Request Messages
Asking only the customers you think are happy is review gating, which Google's policy bans.
Google only allows asking for reviews without attempting to influence the rating or the contents of the review.
Discounts, freebies, points and prize draws for reviews break Google's policy, even when the reviews are honest.
Pick one moment, like an hour after the appointment or when the job is signed off, and use it for every customer.
Google gives you a review link and QR code under Read reviews, then Get more reviews, in your Business Profile.
Customers may not have your number saved. Industry guidelines expect the sender to be clearly identified.
160 standard characters, including the opt-out line. One emoji or curly apostrophe drops the limit to 70.
End texts with "Reply STOP to opt out" and honor opt-outs within 10 business days.
Federal rules ban telephone solicitations outside those hours in the customer's time zone.
One reminder catches people who meant to review. More than that gets you opt-outs.
When to Send Review Requests by Industry
Legal Compliance Requirements
SMS (TCPA Compliance)
- ✓ Obtain prior express written consent
- ✓ Include "Reply STOP to unsubscribe"
- ✓ No texts before 8 AM or after 9 PM (recipient's timezone)
- ✓ Scrub against National Do Not Call Registry
- ✓ Violations: $500-$1,500 per message
Email (CAN-SPAM Compliance)
- ✓ Include physical business address
- ✓ Provide clear unsubscribe link
- ✓ Process opt-outs within 10 business days
- ✓ Use accurate header information
- ✓ No deceptive subject lines
Automate Your Review Requests with Spokk
Spokk sends a short feedback request by text or email after every visit, then gives every customer the same invitation to review you on Google, so nobody has to remember to ask.
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