Review Velocity Calculator
Measure your review collection rate, compare against competitors and industry benchmarks, and discover how to improve your local search rankings
Your Business Data
Competitor Data (Optional)
Enter reviews your top competitors received in the same period for competitive analysis
What is Review Velocity?
Review velocity measures the rate and consistency at which your business receives customer reviews over time. It is not just about total review count—it is about the frequency and pattern of new reviews coming in.
Review velocity is one of Google four key review factors (alongside Volume, Quality, and Recency) that directly impacts your local search rankings. Businesses with steady review patterns can outrank competitors with more total reviews but irregular velocity.
Why Review Velocity Matters
For Local SEO Rankings
Google tracks time gaps between reviews, not just total count. Steady review flow signals that your business is actively serving customers and maintaining quality. Businesses with 6-15 reviews/month see a +2.3 average position improvement, while 16+ reviews/month can boost rankings by +4.7 positions.
For Trust and Credibility
Consistent new reviews show your business is currently active and relevant. A business with 75 reviews coming in weekly appears more trustworthy than one with 150 reviews but none in 3 months. 78% of consumers trust online reviews as much as personal recommendations.
For Business Growth
Practices with steady review velocity see 156% higher conversion rates. Review-influenced customers show 89% higher treatment plan acceptance rates. Steady patterns also protect against sudden ranking drops.
Industry Benchmarks for Review Velocity
| Industry | Recommended/Month | Minimum Threshold |
|---|---|---|
| Restaurants | 15-20 | 10 |
| Retail & Ecommerce | 10-15 | 8 |
| Healthcare Practices | 8-12 | 6 |
| Service Businesses | 6-10 | 5 |
| Professional Services | 5-8 | 4 |
7 Ways to Improve Your Review Velocity
Ask within 24-48 hours after purchase or service when satisfaction is highest. Response rates drop 40% after 1 week.
Integrate with your CRM, POS, or appointment system to send automated requests at optimal times without manual work.
Provide direct review links (not just your Google profile). Use QR codes for in-person transactions. One-click access increases responses by 60%.
Use customer names and reference specific services or products. Personalized requests get 50% better response rates.
A single polite reminder 3-5 days after the initial request can double your response rate. Never send more than 2 requests total.
Have staff mention reviews during checkout or appointment wrap-up. Verbal asks increase likelihood by 35%.
Responding to reviews encourages more reviews. Businesses with 100% response rates get 12% more reviews monthly.
Ready to Accelerate Your Review Velocity?
Spokk automates review requests at the perfect moment, helps you respond faster, and tracks velocity to keep you competitive in local search.