AI Survey Question Generator
Create expert survey questions instantly with AI. Generate complete survey templates or individual questions optimized for maximum response rates
Quick Start Templates
Survey Question Types & When to Use Them
Multiple Choice Questions
Provide predefined answer options for quick, structured responses. Best for collecting demographic data or when answers are clearly defined.
Likert Scale (1-5)
Measures levels of agreement or frequency. Perfect for attitude and sentiment questions. Use 5-point scale for clarity.
Rating Scale (1-10)
Numerical ratings for satisfaction, likelihood, or quality. Use for NPS (0-10) and customer satisfaction metrics.
Open-Ended Questions
Free-text responses for detailed qualitative feedback. Limit to 3 or fewer per survey to maintain completion rates.
Yes/No (Dichotomous)
Binary questions for quick qualification or simple factual questions. Easy to answer but limited insight.
Survey Best Practices for Higher Response Rates
Keep It Short
Surveys under 7 minutes get ideal completion rates. Aim for 10-15 questions maximum.
Start Strong
Begin with easy, engaging questions. Save demographics and sensitive topics for the end.
Avoid Bias
Use neutral language. Avoid leading questions, double-barreled questions, or loaded terms.
Be Mobile-Friendly
Over 60% of surveys are completed on mobile. Ensure responsive design and simple navigation.
Show Progress
Display a progress bar and estimated time to complete. Transparency increases completion rates.
Optimal Timing
Send surveys Tuesday-Thursday between 9-11am for highest response rates (30%+ higher).
Limit Open-Ended
Maximum 3 open-text questions. More than that causes completion rate drops and shorter responses.
Use Clear Language
Write at 8th-grade reading level. Avoid jargon, acronyms, and complex sentence structures.
Personalize Invitations
Use recipient's name and explain why their feedback matters. Personalization boosts response by 25%.
Test Before Launch
Pilot test with 5-10 people to catch confusing questions, technical issues, and timing problems.
Survey Response Rate Benchmarks (2025-2026)
Key Insights:
- • Surveys over 12 minutes see notable drop-off in responses
- • Top-quartile response rate is anything above 30% for digital surveys
- • B2B response rates average 12% higher than B2C
- • Mobile-optimized surveys reach 60% of respondents on mobile devices
- • Surveys sent on Monday, Wednesday, and Sunday perform best overall
- • Employee engagement surveys typically see 30-40% response rates
Common Survey Mistakes to Avoid
✗Double-Barreled Questions
✗Leading Questions
✗Too Many Open-Ended Questions
✗Vague Response Options
✗Forgetting Mobile Users
✗No Progress Indicator
CSAT vs NPS vs CES: Which Metric Should You Use?
| Metric | What It Measures | Question | Best For |
|---|---|---|---|
| CSAT | Immediate satisfaction with specific transaction | "How satisfied are you with [X]?" (1-5 scale) | Post-purchase, support interactions, specific features |
| NPS | Long-term loyalty and likelihood to recommend | "How likely are you to recommend us?" (0-10 scale) | Overall brand loyalty, relationship health, quarterly tracking |
| CES | Ease of completing a task or resolving an issue | "How easy was it to [X]?" (1-7 scale) | Customer support, onboarding, process improvement |
Recommendation:
Use CSAT for transactional feedback, NPS for relationship tracking, and CES for process optimization. Many businesses track all three for a complete picture of customer experience.
Automate Your Customer Feedback Collection
Spokk helps you automatically collect customer feedback through surveys, reviews, and testimonials—all from one simple platform.