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📱 SMS Automation

A complete post-visit SMS sequence that runs itself every single time.

Client checks in. Spokk takes over. Feedback request goes out at 2 hours. Reminder at 24 hours if they didn't respond. Review nudge at 3 days. Referral message at 20 days. Every step checks what already happened and skips what's already been done. Nobody on your team does anything.

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No credit card required · 150 SMS included in trial · Activates in minutes

98%

of SMS messages are opened vs 20% for email

source
45%

SMS response rate vs 6% for email campaigns

source
47%

of clients most likely to provide feedback within 24 hours of their visit

source
38%

fewer no-shows for appointments with automated SMS reminders

source

The default massage therapy automation sequence

This is what runs out of the box. Every timing and message is editable. Every step can be toggled on or off.

Feedback Request2 hours after check-in

Sends the client their personalized feedback link. The form captures overall rating, service type, therapist rating, dimension scores, and an open comment. Mobile-optimized and takes under 90 seconds.

Default SMS template:

"Hi {{name}}, thanks for visiting {{company}} today! How was your session? We'd love your feedback: {{link}}"

Feedback Reminder24 hours after check-in

A gentle follow-up for clients who received the feedback SMS but didn't open it. Uses the same personalized link.

Default SMS template:

"Hi {{name}}, just a reminder — we'd love to hear about your visit: {{link}}"

↳

Automatically skipped if the client already submitted feedback.

Google Review Nudge3 days after check-in

Sends the direct Google review link to clients who submitted positive feedback but didn't click the review button in the feedback flow. A second touch point at the right distance from the visit.

Default SMS template:

"Hi {{name}}, if you enjoyed your massage, we'd be so grateful for a Google review: {{link}}"

↳

Automatically skipped if the client already clicked the Google review link, or if they never submitted feedback.

Referral Invitation20 days after check-in

Sends the client's unique referral code. 20 days is enough time for the positive experience to be a solid memory but still feel recent enough to want to share. The referral code is tied to their contact record for full tracking.

Default SMS template:

"Hi {{name}}, know someone who could use a great massage? Share your code and you both get a reward: {{code}}"

↳

Automatically skipped for opted-out contacts.

The part that stops it being annoying: smart skip logic.

Blasting every client with every scheduled message regardless of what they've already done is how you get opt-outs and eye-rolls. Spokk tracks what each client has actually done and skips anything that's no longer relevant.

✅

Client submits feedback within 2 hours

24-hour feedback reminder is automatically skipped. They already responded — no need to remind them.

✅

Client submits feedback AND clicks the Google review link

3-day review reminder is automatically skipped. They already clicked. Done.

⏭️

Client didn't submit feedback at all

Review reminder is skipped — can't send them to Google if they haven't given feedback. Referral still runs at 20 days.

🛑

Client replies STOP to any message

Contact is marked as opted out. All remaining automation steps are permanently skipped.

⏱️

Client is a frequent visitor on a monthly schedule

Cooldown protection prevents re-triggering the sequence too soon. You set the cooldown period so no regular client gets over-messaged.

Why SMS specifically — and not email or a booking platform follow-up

A lot of booking software sends automated emails after appointments. Here's why that approach underperforms SMS for massage therapy specifically.

Metric
SMS
Email
Open rate
~98%source
~20%source
Response rate
~45%source
~6%
Time to read
~3 minutes
~48-72 hours
Reaches post-massage relaxation window
✓ Yes (2h timing)
✗ Usually next day
Ends up in spam/promotions
Rare
Common
Feels personal
✓ Like a text from a friend
Feels like a newsletter

The post-massage window is critical. Two hours after their session, clients are functional again, still feeling the benefits, and still in a positive headspace about their experience. A text arrives, they see it, they tap the link while it still matters. The same request arriving by email the next morning competes with a full inbox and a completely different mental state.

The defaults work. Everything is yours to change.

The out-of-the-box sequence runs immediately for most massage practices. But if you want to tune it — different timing, your specific tone, a step for a specific service — the flow builder gives you full control.

⏰

Adjust the timing

Change the feedback request from 2 hours to 4. Move the referral message to 30 days. Every delay is configurable in hours or days.

✍️

Rewrite any template

Write in your practice's voice. Warm, professional, or playful — whatever fits your brand. Dynamic variables: {{name}}, {{company}}, {{link}}.

🔧

Toggle individual steps

Only want feedback and reviews? Toggle off the referral step. Only want reviews? Toggle off the feedback reminder. Each step is independently controlled.

➕

Add custom steps

Add a rebook reminder at 3 weeks, a seasonal promotion at 6 weeks, a check-in for prenatal clients at 4 weeks post-birth, or anything else your practice does uniquely.

📍

Per-location configuration

Multi-location practices can give each location its own flow, its own timing, and its own templates. Or share the same flow across all locations.

⏱️

Feedback cooldown

Set how many days must pass before a client re-enters the sequence. Essential for practices with frequent visitors on membership or monthly plans.

How does the automation actually start?

The sequence triggers on client check-in. There are three ways to make that happen.

📲

QR code check-in at the front desk

Most common

A QR code poster at your reception desk. Client scans, taps confirm, and the sequence starts. Works on any smartphone, no app required. Takes 10 seconds. This is how most massage practices set it up.

Generate your QR in Spokk in under 2 minutes — download, print, mount. One QR per location. The check-in starts the automation, increments the loyalty visit count (if loyalty is enabled), and logs the visit. One scan, three things done.

🖥️

Dashboard manual trigger

Trigger the automation manually for a specific client from the Spokk dashboard. Useful for walk-ins who didn't scan, one-off follow-ups, or clients added after the fact.

🔗

Booking software integration via Zapier or API

Connect Spokk to Mindbody, Jane App, Acuity, or any booking platform via Zapier (no code) or the Spokk REST API. When an appointment is marked complete in your booking software, Spokk fires the sequence automatically.

Zapier and Pabbly connectors are available on all Spokk plans. REST API with documentation is available for technical integrations.

Frequently asked questions about Spokk SMS automation for massage therapists

What SMS messages does Spokk send automatically for massage practices?+
The default sequence sends: (1) a feedback request 2 hours after check-in with a personalized link; (2) a feedback reminder 24 hours after check-in if they haven't responded; (3) a Google review reminder 3 days after check-in if feedback was submitted but the review link wasn't clicked; and (4) a referral request 20 days after check-in. Every step is customizable — timing, message, and which steps are enabled.
How does Spokk know when to skip a message for a massage client?+
Spokk tracks what each client has actually done and skips messages that are no longer relevant. The feedback reminder is automatically skipped if the client already submitted feedback. The review reminder is skipped if the client already clicked the review link. The referral step respects opt-out status. No client gets a message they've already acted on.
How is the automation triggered for massage clients?+
The automation triggers on client check-in. Check-in happens via QR code scan at the front desk — the client scans, confirms their visit, and the sequence starts automatically. You can also trigger it manually from the dashboard or via API to connect it to booking software like Mindbody, Jane App, or Acuity via Zapier.
Can I customize the SMS messages for my massage practice?+
Yes. Every message template is fully editable. Change the wording, adjust the timing, enable or disable individual steps. Templates support {{name}} for the client's name, {{company}} for your practice name, and {{link}} for the relevant URL. The tone can be as warm and personal as your brand requires.
What if a massage client doesn't want automated messages?+
Clients can opt out by replying STOP to any message. Opted-out contacts are never messaged again — all future automation steps are automatically skipped. Opt-out is recorded at the contact level in Spokk.
Does Spokk SMS automation work for multi-location massage practices?+
Yes. Each location can have its own automation configuration, or they can all share the same flow. Check-in at a specific location is tracked, and the feedback link routes to that location's form.
Can I add a rebook reminder to the massage automation sequence?+
Yes. The Spokk flow builder lets you add custom SMS steps at any timing. You could add a rebook reminder at 3 weeks post-visit, a seasonal promotion message at 6 weeks, a check-in for clients who haven't visited in 60 days, or a post-pregnancy prenatal follow-up. Any message, any timing.
Is the SMS number a dedicated number for my practice?+
For US and Canadian practices, Spokk provisions a dedicated toll-free SMS number for your practice on paid plans. During the 14-day free trial, messages come from a shared Spokk number. International practices can use their own Twilio credentials (BYOT).
How does SMS automation connect to the loyalty and referral programs?+
They share the same automation backbone. The loyalty milestone SMS triggers separately when a client hits a reward milestone. The referral SMS in the default sequence delivers the client's unique referral code at 20 days. All messages are tracked in Spokk and tied to the same contact record.
What is a feedback cooldown and why does it matter for massage?+
The feedback cooldown prevents the automation from re-triggering too soon after a recent visit. For massage practices with regular clients — like people on bi-weekly appointments — this prevents over-messaging. You set the cooldown period (e.g. 21 days), and any client who checked in within that window won't be triggered again until it expires.
Can I connect Spokk to my massage booking software?+
Yes. Spokk connects to booking software via Zapier or Pabbly (no code required) or via direct REST API. This means when an appointment is marked complete in Mindbody, Jane App, Acuity, or virtually any other booking platform, Spokk fires the automation sequence automatically — no QR scan needed.

More for massage therapists

Spokk for Massage Therapists

The full platform overview for massage practices.

Google Reviews

AI-generated review drafts from client feedback.

Client Feedback

Collect honest client feedback privately after every visit.

Loyalty Program

QR check-in, visit milestones, and automatic SMS rewards.

Referral Program

Systemize word-of-mouth with unique client referral codes.

Therapist Performance

Per-therapist ratings from real client feedback.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?