More 5-star reviews.
More referrals on autopilot.
Less chasing both.
Spokk is the all-in-one growth platform for real estate agents and teams. Client feedback, AI-powered Google reviews, SMS automation, referral programs, testimonial collection, and agent performance tracking. One dashboard. None of the manual follow-up.
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Your clients close on their dream home and then promptly forget to tell Google about you.
Here is the cruel irony of real estate. Closing day is one of the most emotionally charged moments in a person's life. Happy tears, hugs, keys-in-hand photos. Your client is genuinely grateful. They mean it when they say they'll tell everyone about you. And then they spend the next three weeks drowning in moving boxes, utility setups, and forwarding their mail, and leaving you a Google review never makes the priority list.
Meanwhile, 84% of people check Google reviews before contacting a local professional. Your Google presence is the first filter every potential client runs you through. Most agents with 10+ years of experience have fewer than 20 reviews. That's a decade of happy clients who never got around to it.
The fix is catching people at the right moment with the right tool. Spokk sends an automated SMS within a couple of hours after closing. The client fills out a quick feedback form while the emotion is still fresh. Spokk's AI takes their specific ratings, comments, and details and drafts a full, natural-sounding Google review they can post in under 90 seconds. No blank page. No forgetting. Done.
Deep dive: Google reviews for real estate agents →Automated SMS catches clients at the right moment. AI drafts the review using their own feedback so there's no blank page. One-tap posting removes all friction. Agents using Spokk consistently build their review presence 10-20x faster than those relying on clients to act on their own.
75% of your business is referrals. Are you actually asking for them systematically?
Almost every real estate agent I've talked to says referrals are their biggest source of business. And then I ask them what their actual system is for generating referrals. The answer is almost always some version of "I ask people when I see them" or "I stay in touch on social media." (Spoiler: that's not a system. That's hoping.)
Here's the thing about referrals. NAR data shows 88% of buyers say they would use their agent again. But only 11% actually do. The gap is not about satisfaction. The gap is about staying top of mind. Clients who loved you still need a nudge 20 days after closing to think of you when their friend mentions they're looking to buy.
Spokk sends every client their unique referral code automatically, 20 days after closing. When their friend books using that code, both people get a reward you define. You get full tracking on who referred who, and how many referrals each client generated. No awkward "please tell your friends about me" conversation required.
Deep dive: Referral program for real estate agents →Know what your clients actually thought before they think it on Google.
Real estate is a long-form trust relationship. A transaction can span 3 to 6 months. Communication style, responsiveness, negotiation skill, market knowledge, and how you handle the stressful moments all compound into the client's final impression of you. And you often have no idea what that impression actually is until they either refer someone or they don't.
96% of unhappy clients never complain directly. In real estate, that means a client who felt their concerns were dismissed during negotiation or who thought communication dropped off after the offer was accepted will just quietly not refer anyone. You'll never know why.
Spokk's feedback form gives every client a private, zero-pressure channel to tell you what they genuinely thought. Delivered via SMS after closing, it captures ratings on the dimensions that actually matter in real estate: communication, market knowledge, negotiation, responsiveness, and overall experience. Everything lands in your dashboard privately. For clients who had a great experience, Spokk offers an easy path to share on Google.
Deep dive: Client feedback for real estate agents →Sample feedback form
Overall experience
Transaction type
Anything else you'd like to share?
The post-closing follow-up sequence that runs itself every single time.
The window right after closing is the most valuable touchpoint in your entire client relationship. The client is emotionally high. They trust you completely. They feel grateful. And within 72 hours, that emotional peak starts to normalize and real life takes over. If you don't capture it, it's gone.
Most agents follow up with a handwritten card or a congratulatory call. That's great, seriously. But it doesn't generate reviews, doesn't collect feedback, and doesn't send a referral ask at the right moment 20 days later. Doing all of that manually for every client, every transaction, is impossible at scale.
Spokk automates the entire post-closing sequence. Trigger it with a QR scan, a manual entry in the dashboard, an API call from your CRM, or a Zapier connection from your transaction management software. From that point, the sequence handles itself: feedback at 2 hours, reminder at 24 hours, Google review nudge at 3 days, referral code at 20 days. Every message is personalized with the client's name. Every step has smart skip logic.
See the full automation sequence →"Hi {{name}}, congrats on your new home! We'd love to hear how your experience was: {{link}}"
"Hi {{name}}, just a quick reminder to share your feedback when you have a moment: {{link}}"
"Hi {{name}}, if you have 2 minutes, a Google review would mean the world: {{link}}"
"Hi {{name}}, know anyone thinking of buying or selling? Share your code and you both get rewarded. Code: {{code}}"
The tools that turn client trust into your biggest competitive advantage.
Video testimonials that actually convert
Written testimonials on agent websites all start to sound the same. "John was amazing. Highly recommend." Video is different. The emotion of someone talking about finding their first home — the nervousness, the relief, the excitement — is something written words can't replicate. Spokk sends a testimonial request via SMS. Clients record a short video or write a text testimonial directly in their browser. No app. No upload friction. Everything lands in your dashboard.
- ✓Browser-based recording — no app download required
- ✓Video or text testimonial options
- ✓Smart deduplication (clients never asked twice)
- ✓Use on listing presentations, website, social media
- ✓Professional-grade hosting via Mux
Agent performance tracking for real estate teams
If you run a real estate team, the hardest thing is knowing which agents your clients actually love versus which ones you think are performing well. Client ratings tell a different story than sales volume alone. Spokk aggregates per-agent ratings from real client feedback across every transaction, giving you objective data for coaching, retention, and team structure decisions.
- ✓Per-agent rating across communication, market knowledge, responsiveness
- ✓Rating trends over time — improving or declining
- ✓Team comparison view
- ✓AI-generated reviews mention the specific agent by name
- ✓Identify training needs without guesswork
Everything Spokk does for real estate agents
Deep guides on every feature, written specifically for real estate agents and teams.
Google Reviews
Turn every closing into a 5-star Google review — automatically.
Client Feedback
Capture honest feedback privately before it becomes a public review.
SMS Automation
The full post-closing sequence that runs itself — feedback, reviews, referrals.
Client Retention
Stay top of mind with past clients so they send referrals and come back.
Agent Performance
Per-agent ratings from real client feedback — objective, not guesswork.
Testimonials
Video and text testimonials from clients who will make your listing presentations sing.
Referral Program
Systemize referrals so your best clients bring in their friends automatically.
Frequently asked questions
How does Spokk help real estate agents get more Google reviews?+
Is the AI-generated review compliant with Google policies?+
How does the referral program work for real estate agents?+
Can Spokk work for a real estate team with multiple agents?+
How does Spokk trigger the automation sequence after a transaction?+
What feedback dimensions does Spokk capture for real estate clients?+
Does Spokk block unhappy clients from leaving Google reviews?+
How does the testimonial collection work for real estate agents?+
How long does it take to set up Spokk for a real estate business?+
Does Spokk work for individual agents as well as brokerages?+
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?