Patient feedback and Google reviews for optometry practices, with a signed BAA
Patients judge you twice in one visit: in the exam room and on the optical floor. Spokk asks every patient about both, flags low ratings straight away, and invites every patient to review you on Google, under a signed Business Associate Agreement.
- Signed BAA
- Set up with you on a call
- 60-day money-back guarantee
Feedback request, after the exam or pickup
Hi Sam, thanks for visiting Clearview Eye Care. How did we do? It takes about a minute: spokk.io/f/k2Rm7a Reply STOP to opt out
Feedback received
Everyone was kind and welcoming, I was seen on time, and everything was explained clearly.
Feedback received
Everyone was kind and welcoming, I was seen on time, and everything was explained clearly.
Why it matters
What feedback and reviews do for optometry practices
Patients choose eye care on Google
97% of consumers read reviews for local businesses, and 47% will not use one with fewer than 20 reviews.
BrightLocal Local Consumer Review Survey, 2026
Two experiences in one visit
The exam and the eyewear purchase can go very differently. Separate questions show you which one needs work.
Recent reviews count most
74% of consumers only care about reviews written in the last three months. Asking after every exam keeps them coming.
BrightLocal Local Consumer Review Survey, 2026
How it works
What happens after every eye exam
- Step 1
After the eye exam
The eye exam goes into Spokk
Front desk adds the patient, or your practice system sends name, contact details, visit time, location and optometrist or optician. Nothing clinical.
- Step 2
A few hours later
Spokk asks how it went
A short, neutral text or email. One reminder if there is no answer, and nothing that mentions why they came in.
- Step 3
After their feedback
Every patient is invited to review you
The same Google invitation for everyone, with a draft written from what they told you. They edit it and post it themselves.
- Step 4
When reviews arrive
You reply, safely
Spokk suggests a reply to each new Google review that never confirms someone is a patient. You approve every one.
When to ask
Send the request a few hours after the exam. If most patients come back to collect their eyewear, send it after pickup instead, so one request covers both. Spokk waits before asking the same patient again.
The texts
Neutral messages patients are comfortable receiving
Every message thanks the patient for their eye exam and links to a short private form. Nothing says why they came in, because texts and emails are not encrypted once they leave our systems.
- Sent between 8am and 9pm in your time zone unless you choose other hours.
- Anyone who replies STOP is never texted again, and patients without a mobile get email.
- Patients under 18 can be skipped automatically.
- You choose how long Spokk waits before asking the same patient again.
Feedback request, after the exam or pickup
Hi Sam, thanks for visiting Clearview Eye Care. How did we do? It takes about a minute: spokk.io/f/k2Rm7a Reply STOP to opt out
One reminder if there is no answer
Hi Sam, we would still love to hear about your visit: spokk.io/f/k2Rm7a Reply STOP to opt out
Google review invitation, after their feedback
Thanks for your feedback, Sam. Would you share your experience of Clearview Eye Care on Google? spokk.io/f/k2Rm7a Reply STOP to opt out
Feedback
Private feedback from every patient
A short form by text or email. Answers go to owners and managers straight away, low ratings included, so someone can follow up the same day. Front-desk accounts can send requests without reading what patients wrote.
Questions you could ask
- How was your eye exam today?
- Did your optometrist explain everything clearly?
- How helpful was our optical team in choosing your eyewear?
- Were you seen close to your appointment time?
- Did your glasses or contacts arrive when we said they would?
Patients can also rate the optometrist or optician who looked after them. You see each rating on the response and in your export.
Clearview Eye Care
How was your eye exam?
Google reviews
Google reviews from every patient, and replies that protect them
Every patient gets the same invitation, with a draft built from their own words that they edit and post themselves. Spokk never posts reviews for anyone.
Ask after every exam
Every patient, the same way. Most patients only visit once a year, so each exam is your one chance to ask.
Keep replies general
Thank reviewers without mentioning prescriptions, eye conditions or what they were fitted for.
Reply to the critical ones
A late order or a poor fitting is fixable. Invite the reviewer to call, then sort it out offline.
Replying to a review without confirming a patient
Says too much
“Thanks Priya! Glad the new progressive lenses are working out for you.”
Safe to post
“Thank you for your review. We are glad you enjoyed your visit and will pass this on to the team.”
Spokk suggests a general reply for every new Google review, and nothing posts until you approve it.
Good to know
Things optometry practices should plan for
No prescription details in messages
Write "your visit", not anything about their eyes or prescription. Texts and emails are not encrypted once they leave our systems.
Rate the exam and the optical team
Patients can rate the optometrist and the optician who helped them, so you see both sides of the visit.
Front desk sends, managers read
Reception can send requests without seeing what patients wrote.
The Healthcare plan
What you get, and what we leave out on purpose
A focused plan your practice manager can explain to the team in five minutes, under a signed Business Associate Agreement.
Private patient feedback
A short form by text or email after each visit. Ratings, comments and clinician ratings land in your private dashboard, and low ratings reach your team straight away.
Google review invitations
Every patient gets the same invitation to review you on Google, whatever their rating, with an AI draft written from what they shared. Patients edit it and post it from their own account.
AI review replies
Spokk drafts replies to your new Google reviews for you to approve. Keep them general: a reply should never confirm that someone is a patient.
Automated texts and emails
Feedback requests and reminders go out on their own after each visit, at the times you choose.
Clinician ratings
Patients can rate the clinician who looked after them on the same form. You see each rating with the patient's feedback and in your export, for every location.
Front-desk accounts
Front-desk staff can send feedback requests without being able to read what patients wrote.
How your patients' information is protected
Separate, US-based hosting
Your account runs in Spokk's dedicated healthcare environment on Amazon Web Services in the United States, kept apart from Spokk's standard service, which never holds patient information.
Encrypted at rest and in transit
AES-256 encryption for the database, stored files, backups and logs, and TLS 1.2 or higher for all traffic over the internet.
Every access is recorded
Each view, change and export of patient feedback is logged: who, which record and when. The log cannot be edited and is kept for six years.
Only the data we need
Name, phone, email, contact preferences and consent, visit date and time, location and clinician. Never diagnoses, clinical notes, medications, insurance details, Social Security numbers or dates of birth from your systems. Patients under 18 can be skipped automatically.
Not on this plan
- Loyalty rewards
- Referral rewards
- Testimonials (video, image and text) and the Wall of Love
These market to patients or put patient stories on public pages, which HIPAA generally allows only with each patient's written authorization.
Our promise
Our promise to your practice
We set Spokk up with you, shape it around your practice, and refund you in full if it is not right.
60days
60-day money-back guarantee
Use Spokk with your real customers. If it is not right for your business, tell us within 60 days of your first payment and we refund what you paid, in full. No forms and no hoops.
- Full refund of what you paid
- Just ask by email or on a call
- No contract on monthly plans
- Cancel any time in settings
We would rather earn your business every month than hold you to a contract. If Spokk is not paying for itself, you should not be paying for Spokk.
We shape Spokk around your practice
Tell us how your practice works and we set Spokk up to match: your wording, your questions, your timing. Need a feature it does not have yet, or a connection to a system you already use? If it is within our ability and fits your BAA, we build it for you at no extra cost.
- Your patient texts, forms, questions and timing, set up with you on a call
- Custom features built for you, within your BAA
- Connections to the systems your practice already uses, within your BAA
- A real person who keeps adjusting it until it fits
We are flexible. If something does not fit how your practice works, tell us and we change it, and we keep working with you until you are happy.
Updates and new features are included too, as you would expect.
A short call to check the plan fits. No obligation.
From$249/month
Billed annually (from $2,988 a year). Your price depends on the features you choose and how many patients you see each month.
Custom features and integrations built for you at no extra cost, within your BAA.
Please do not load patient information into the standard free trial.
Getting started
Three steps, all with a person
- 1
Book a 15-minute call
We check the plan fits your practice and quote your price.
- 2
Sign the BAA and order form
Both are short, and both are signed before any patient information is shared.
- 3
Set up together
On a second call we set up how patients reach Spokk, your feedback form and your review invitation, and send your first requests.
FAQ
Questions optometry practices ask
Can we ask about the exam and the eyewear separately?
Can we reply to a review that mentions a patient's prescription?
Can we offer an eyewear loyalty or rewards program?
Is Spokk HIPAA compliant?
Will you sign a BAA?
How much does the Healthcare plan cost?
Is there a money-back guarantee on the Healthcare plan?
Can I try it with a free trial first?
Does every patient get asked for a review?
Which features are not on the Healthcare plan?
What patient information does Spokk keep?
Do you charge extra for custom features or integrations?
Hear from every patient, under a signed BAA
Book a 15-minute call. We check the plan fits your practice, quote your price and set it up with you.
We check the plan fits and quote your price on the call.