More 5-star reviews.
More referrals from past clients.
Less you chasing both.
Spokk is the all-in-one growth platform for mortgage brokers. Automated client feedback, AI-powered Google reviews, SMS follow-up sequences, referral programs, testimonial collection, and loan officer performance tracking. All in one place.
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Your happiest clients disappear right when you need them to say something.
Here is the thing about mortgage clients. They go through this incredibly stressful, emotional process. You guide them through it, you get them the rate, you close the deal. They are genuinely grateful. And then they disappear. Life moves on. The moving boxes are barely unpacked.
And your Google Business Profile still shows 14 reviews from 2021.
The problem is not that your clients do not care. It is that leaving a review feels like effort when life is hectic after a big move. They meant to do it. They genuinely did. But nothing prompted them at the right moment.
Spokk fixes the timing problem. When the loan closes or the client completes their post-close touchpoint, Spokk sends an SMS automatically. The client taps the link, shares their experience in a couple of sentences. Then Spokk's AI takes what they wrote and generates a full, polished Google review in their own voice. They read it, maybe adjust a word or two, and post it. Under 90 seconds total.
That is the difference between one new review every few months and a consistent stream of 5-star reviews that make first-time buyers trust you before they ever pick up the phone.
Deep dive: Google reviews for mortgage brokers โThey just moved
The week after closing is chaos. Leaving a Google review is nowhere on the priority list when you are coordinating movers and utilities.
The moment passes fast
The peak gratitude window is right at closing. If nothing prompts them within a week, the urgency evaporates.
Writing feels hard
Staring at a blank Google review box and trying to articulate a 3-month process is genuinely daunting. Most people just close the tab.
They cannot find your listing
Searching for your exact business name on Google, finding the right listing, clicking Write a Review... four steps too many.
Your past clients are your best salespeople. Most brokers just never activate them.
Think about this. You have closed 200 loans over the past few years. Each of those clients has friends, family members, and coworkers who will buy or refinance at some point. That is a massive warm audience that already trusts you by extension. And most of it sits completely dormant because there is no system to activate it.
Spokk's referral program gives every client their own unique referral link, sent automatically via SMS about 20 days after closing (when they are settled in and feeling good about the purchase). When someone uses that link, both the referring client and the new lead get a reward you define. The referring client gets an SMS confirmation that their referral worked.
The game mechanic matters here. People are far more likely to refer when they know they will be notified if the referral succeeds. It gives them a reason to actually send the link rather than just thinking about it.
Deep dive: Referral program for mortgage brokers โUnique referral link per client
Every client gets their own trackable link. You see exactly who referred who.
Delivered via SMS automatically
Referral message goes out 20 days post-close. No manual work from you.
Dual reward structure
You define both the referrer reward and the new client incentive.
Full referral dashboard
See which clients are sending the most referrals and how many convert.
Know what clients actually think. Not just the ones brave enough to complain.
Most mortgage brokers get feedback exactly once: when something goes badly wrong and a client vents on Google. Everything in between is silence. You assume the deal went fine because nobody said otherwise.
But clients do have opinions. About communication frequency. About how clearly you explained the rate lock. About whether the process felt organized or chaotic. They just do not share those opinions unless you ask specifically.
Spokk collects feedback from every client automatically via SMS after closing. The private feedback channel means clients who had a frustrating experience have a direct channel to tell you rather than posting it publicly. You get the intelligence to improve your process. They get the resolution they were looking for.
Clients who had a great experience are additionally offered an easy path to share on Google, with an AI-drafted review ready to post.
Deep dive: Client feedback for mortgage brokers โWhat mortgage clients actually give feedback on
Communication speed
How quickly you responded during the process
Rate transparency
How clearly you explained rate options and fees
Process clarity
Whether next steps were always clear
Closing experience
How smooth the actual closing day was
Overall recommendation
Whether they would refer friends and family
The follow-up sequence that runs itself while you close the next deal.
Client receives a personalized SMS with a link to a quick feedback form. Mobile-optimized, tap-to-complete, no app required.
If they haven't submitted yet, a single follow-up message. Automatically skipped if they already responded.
Sent only to clients who submitted feedback but didn't click the Google review link. AI-drafted review is waiting for them. Automatically skipped if they already reviewed.
Client's unique referral link is delivered. They're settled in, feeling good about the purchase. This is the highest-conversion moment to ask for referrals.
Every tool mortgage brokers need to grow.
Google Reviews
AI-generated review drafts from real client feedback. More reviews, better ranking, more incoming calls.
Client Feedback
Private feedback channel to catch issues early and collect service-recovery data before it hits Google.
SMS Automation
The full post-close sequence on autopilot. Feedback, review nudge, and referral message โ all timed perfectly.
Referral Program
Turn happy clients into a referral engine. Unique links, dual rewards, and a dashboard to track everything.
Loyalty Program
Reward repeat clients and build long-term relationships that generate refinances and repeat business.
Testimonials
Video and text testimonials from happy clients. Embed on your website, share on social media.
Staff Performance
Per-loan-officer ratings from real client feedback. Identify top performers and coach the rest.
Frequently asked questions
How does Spokk help mortgage brokers get more Google reviews?+
When should I trigger the Spokk automation for a mortgage client?+
Can Spokk integrate with my loan origination software?+
Is Spokk suitable for independent mortgage brokers as well as larger teams?+
How does the referral program work for mortgage brokers?+
Does Spokk handle TCPA compliance for SMS messaging?+
What if a client had a negative experience? Does Spokk block them from leaving a Google review?+
How much does Spokk cost for a mortgage brokerage?+
Can I collect video testimonials from mortgage clients?+
How quickly will I see results from using Spokk?+
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?