Healthcare plan · Signed BAA · Separate US environment

Patient feedback and Google reviews for dermatology practices, with a signed BAA

Medical and cosmetic patients both read reviews before they book. Spokk asks every patient how their appointment went, flags low ratings straight away, and invites every patient to review you on Google, under a signed Business Associate Agreement.

Book a 15-minute callSee the Healthcare plan
  • Signed BAA
  • Set up with you on a call
  • 60-day money-back guarantee
Evergreen Dermatology

Feedback request, after the appointment

Hi Sam, thanks for visiting Evergreen Dermatology today. How did we do? It takes about a minute: spokk.io/f/k2Rm7a Reply STOP to opt out

Feedback received

Everyone was kind and welcoming, I was seen on time, and everything was explained clearly.

Copy review and open Google

Why it matters

What feedback and reviews do for dermatology practices

Ratings decide who gets booked

68% of consumers only consider businesses rated four stars or higher, and 31% only 4.5 or higher.

BrightLocal Local Consumer Review Survey, 2026

Find out which wait frustrates patients

Feedback shows whether it is the wait to get in or the wait on the day that frustrates patients, and at which location.

Recent reviews count most

74% of consumers only care about reviews written in the last three months. Asking after every appointment keeps them coming.

BrightLocal Local Consumer Review Survey, 2026

How it works

What happens after every appointment

  1. Step 1

    After the appointment

    The appointment goes into Spokk

    Front desk adds the patient, or your practice system sends name, contact details, visit time, location and dermatologist or provider. Nothing clinical.

  2. Step 2

    A few hours later

    Spokk asks how it went

    A short, neutral text or email. One reminder if there is no answer, and nothing that mentions why they came in.

  3. Step 3

    After their feedback

    Every patient is invited to review you

    The same Google invitation for everyone, with a draft written from what they told you. They edit it and post it themselves.

  4. Step 4

    When reviews arrive

    You reply, safely

    Spokk suggests a reply to each new Google review that never confirms someone is a patient. You approve every one.

When to ask

Send the request a few hours after the appointment. Patients who come back for a series of treatments are not asked every time: you set the gap before Spokk asks the same patient again.

The texts

Neutral messages patients are comfortable receiving

Every message thanks the patient for their appointment and links to a short private form. Nothing says why they came in, because texts and emails are not encrypted once they leave our systems.

  • Sent between 8am and 9pm in your time zone unless you choose other hours.
  • Anyone who replies STOP is never texted again, and patients without a mobile get email.
  • Patients under 18 can be skipped automatically.
  • You choose how long Spokk waits before asking the same patient again.
Evergreen Dermatology

Feedback request, after the appointment

Hi Sam, thanks for visiting Evergreen Dermatology today. How did we do? It takes about a minute: spokk.io/f/k2Rm7a Reply STOP to opt out

One reminder if there is no answer

Hi Sam, we would still value your thoughts on your appointment: spokk.io/f/k2Rm7a Reply STOP to opt out

Google review invitation, after their feedback

Thanks for your feedback, Sam. Would you share your experience of Evergreen Dermatology on Google? spokk.io/f/k2Rm7a Reply STOP to opt out

Example messages. Your wording is agreed with you at setup.

Feedback

Private feedback from every patient

A short form by text or email. Answers go to owners and managers straight away, low ratings included, so someone can follow up the same day. Front-desk accounts can send requests without reading what patients wrote.

Questions you could ask

  • How was your appointment today?
  • How long did you wait past your appointment time?
  • Did your provider take time to answer your questions?
  • How clear were the next steps and any costs?
  • How likely are you to recommend us?

Patients can also rate the dermatologist or provider who looked after them. You see each rating on the response and in your export.

Evergreen Dermatology

How was your appointment?

Overall
Seen on time
Your dermatologist
Front desk
Everyone was kind, and everything was explained before we started.
Send feedback

Google reviews

Google reviews from every patient, and replies that protect them

Every patient gets the same invitation, with a draft built from their own words that they edit and post themselves. Spokk never posts reviews for anyone.

Every patient, medical and cosmetic

Ask everyone the same way after their appointment. Asking only the patients you expect to be happy is review gating, which Google does not allow.

Keep replies general

Thank reviewers without mentioning skin conditions, procedures or results, even if the reviewer did.

Photos need written authorization

Before-and-after photos need the patient's written authorization before they appear anywhere public, which is why testimonials are not part of the Healthcare plan.

Replying to a review without confirming a patient

Says too much

“Thanks Alex! Your skin is looking so much clearer since starting the new treatment.”

Safe to post

“Thank you for taking the time to leave a review. We will pass it on to the team.”

Spokk suggests a general reply for every new Google review, and nothing posts until you approve it.

Good to know

Things dermatology practices should plan for

Check that HIPAA applies to you

Practices that send health information electronically, for example insurance claims, are covered by HIPAA. A cosmetic-only practice may not be, and may suit the standard plan better.

No condition or procedure names in messages

Write "your appointment". Texts and emails are not encrypted once they leave our systems.

Rate every provider

Patients can rate the dermatologist, physician assistant or nurse practitioner who saw them.

The Healthcare plan

What you get, and what we leave out on purpose

A focused plan your practice manager can explain to the team in five minutes, under a signed Business Associate Agreement.

Private patient feedback

A short form by text or email after each visit. Ratings, comments and clinician ratings land in your private dashboard, and low ratings reach your team straight away.

Google review invitations

Every patient gets the same invitation to review you on Google, whatever their rating, with an AI draft written from what they shared. Patients edit it and post it from their own account.

AI review replies

Spokk drafts replies to your new Google reviews for you to approve. Keep them general: a reply should never confirm that someone is a patient.

Automated texts and emails

Feedback requests and reminders go out on their own after each visit, at the times you choose.

Clinician ratings

Patients can rate the clinician who looked after them on the same form. You see each rating with the patient's feedback and in your export, for every location.

Front-desk accounts

Front-desk staff can send feedback requests without being able to read what patients wrote.

How your patients' information is protected

  • Separate, US-based hosting

    Your account runs in Spokk's dedicated healthcare environment on Amazon Web Services in the United States, kept apart from Spokk's standard service, which never holds patient information.

  • Encrypted at rest and in transit

    AES-256 encryption for the database, stored files, backups and logs, and TLS 1.2 or higher for all traffic over the internet.

  • Every access is recorded

    Each view, change and export of patient feedback is logged: who, which record and when. The log cannot be edited and is kept for six years.

  • Only the data we need

    Name, phone, email, contact preferences and consent, visit date and time, location and clinician. Never diagnoses, clinical notes, medications, insurance details, Social Security numbers or dates of birth from your systems. Patients under 18 can be skipped automatically.

All ten safeguards

Not on this plan

  • Loyalty rewards
  • Referral rewards
  • Testimonials (video, image and text) and the Wall of Love

These market to patients or put patient stories on public pages, which HIPAA generally allows only with each patient's written authorization.

Our promise

Our promise to your practice

We set Spokk up with you, shape it around your practice, and refund you in full if it is not right.

60days

60-day money-back guarantee

Use Spokk with your real customers. If it is not right for your business, tell us within 60 days of your first payment and we refund what you paid, in full. No forms and no hoops.

  • Full refund of what you paid
  • Just ask by email or on a call
  • No contract on monthly plans
  • Cancel any time in settings

We would rather earn your business every month than hold you to a contract. If Spokk is not paying for itself, you should not be paying for Spokk.

We shape Spokk around your practice

Tell us how your practice works and we set Spokk up to match: your wording, your questions, your timing. Need a feature it does not have yet, or a connection to a system you already use? If it is within our ability and fits your BAA, we build it for you at no extra cost.

  • Your patient texts, forms, questions and timing, set up with you on a call
  • Custom features built for you, within your BAA
  • Connections to the systems your practice already uses, within your BAA
  • A real person who keeps adjusting it until it fits

We are flexible. If something does not fit how your practice works, tell us and we change it, and we keep working with you until you are happy.

Updates and new features are included too, as you would expect.

Book a 15-minute call

A short call to check the plan fits. No obligation.

Healthcare plan

From$249/month

Billed annually (from $2,988 a year). Your price depends on the features you choose and how many patients you see each month.

Custom features and integrations built for you at no extra cost, within your BAA.

Book a 15-minute call

Please do not load patient information into the standard free trial.

Getting started

Three steps, all with a person

  1. 1

    Book a 15-minute call

    We check the plan fits your practice and quote your price.

  2. 2

    Sign the BAA and order form

    Both are short, and both are signed before any patient information is shared.

  3. 3

    Set up together

    On a second call we set up how patients reach Spokk, your feedback form and your review invitation, and send your first requests.

FAQ

Questions dermatology practices ask

Does a cosmetic-only dermatology practice need the Healthcare plan?

It depends on whether HIPAA applies to you. Practices that send health information electronically for things like insurance claims are covered. If yours is not, the standard plan may fit better, and we are happy to talk it through.

Can patients share before-and-after photos through Spokk?

No. Testimonials and photos are not part of the Healthcare plan, because publishing patient images needs each patient's written authorization.

Can we reply to a review that mentions a procedure?

Yes, without repeating it. Thank them and keep it general, and never confirm they are a patient.

Is Spokk HIPAA compliant?

No software is HIPAA compliant on its own, because compliance also depends on how a practice uses it. On the Healthcare plan, Spokk signs a Business Associate Agreement with your practice, runs your account in a separate US environment built to the HIPAA Security Rule, and gives you the controls to do your part, such as front-desk accounts that cannot read feedback and two-factor sign-in.

Will you sign a BAA?

Yes. Every Healthcare plan customer signs a Business Associate Agreement with Spokk US, Inc. before any patient information is shared. The BAA is the binding commitment, and this page summarizes it.

How much does the Healthcare plan cost?

It is billed annually and starts at $249 per month ($2,988 a year). Your price depends on the features you choose and how many patients you serve each month, and we confirm it on a short call.

Is there a money-back guarantee on the Healthcare plan?

Yes. The same 60-day money-back guarantee covers the Healthcare plan. If Spokk is not right for your practice, tell us within 60 days of your first payment and we refund what you paid, in full, including the annual payment.

Can I try it with a free trial first?

Please do not load patient information into the standard free trial. It runs on our standard service, which is not covered by a BAA. Book a call instead and we will walk you through the Healthcare plan and set it up with you.

Does every patient get asked for a review?

Yes. Every patient gets the same invitation, whatever their rating. Asking only happy patients is review gating, which Google's policies prohibit. Low ratings also reach your team straight away so you can follow up.

Which features are not on the Healthcare plan?

Loyalty rewards, referral rewards, testimonials (video, image and text) and the Wall of Love. They market to patients or put patient stories on public pages, which HIPAA generally allows only with written authorization from each patient, so the plan focuses on feedback and reviews.

What patient information does Spokk keep?

Only what it needs to send requests and show you results: name, phone, email, contact preferences and consent, visit date and time, location and clinician. Spokk never stores diagnoses, clinical notes, medications, insurance details, Social Security numbers or dates of birth from your practice systems, and patients under 18 can be skipped automatically.

Do you charge extra for custom features or integrations?

No. Need something Spokk doesn't do yet, or a connection to a system your practice already uses? Tell us. If it's within our ability and fits your BAA, we build it and set it up for you at no extra cost. It's part of your plan, and we keep working with you until you're happy with how Spokk works for your practice.

Hear from every patient, under a signed BAA

Book a 15-minute call. We check the plan fits your practice, quote your price and set it up with you.

Book a 15-minute call

We check the plan fits and quote your price on the call.