Question 1

How does the Spokk referral program work for a dermatology practice?

Accepted Answer

Twenty days after every patient visit, Spokk sends a personalized SMS with that patient's unique referral code. When they share the code and their friend visits your practice, both the referring patient and the new patient receive a reward you've defined. The new patient simply mentions the code (or the referrer's name or phone number) at check-in. Spokk tracks every referral automatically — no spreadsheet, no manual tracking.

Question 2

Why 20 days after the visit for the referral ask?

Accepted Answer

Twenty days gives the patient time to see early results from their treatment. For Botox patients, results are fully visible by day 14-20. For skincare treatments, improvements are starting to show. When patients feel good about their results — and are thinking about their skin — they're naturally more inclined to share your practice with others. The referral ask at this moment feels timely and relevant rather than premature.

Question 3

What kinds of referral rewards work best for dermatology?

Accepted Answer

Dual rewards that are meaningful to both parties work best. For the referring patient: a credit toward their next treatment, a product gift, or a discount on a specific service. For the new patient: a new patient discount, a complimentary consultation, or a credit on their first visit. Rewards that are directly tied to your services create a natural bridge to treatment acceptance for new patients.

Question 4

Why are referred patients particularly valuable in cosmetic dermatology?

Accepted Answer

Referred patients come pre-sold. When a trusted friend recommends their injector, the prospect already has significant confidence in the quality and safety of the service. They're less price-sensitive, more likely to accept treatment recommendations, and typically have higher lifetime value than patients acquired through advertising. Word of mouth is the #1 acquisition channel for aesthetics practices, and Spokk systematizes it.

Question 5

Do patients need to actively share a code, or does Spokk handle the delivery?

Accepted Answer

Spokk sends each patient a personalized SMS with a unique referral code they can share with anyone. The patient can mention it by text, by word of mouth, or pass it along in any way. When the new patient mentions the code (or the referrer's name or phone number) at check-in, the referral is attributed automatically.

Question 6

How do I know which patients are driving the most referrals?

Accepted Answer

Spokk's referral dashboard shows you every referral event — which patient shared their code, when, whether the referred person booked, and whether they completed a visit to trigger the reward. You can see your top referrers at a glance and identify which patient segments generate the most word-of-mouth activity.

Question 7

Can I limit which patients receive the referral ask?

Accepted Answer

Yes. The referral SMS is only sent to patients who have submitted feedback via Spokk and opted into communications. You can also configure the referral step to only fire for patients who rated their experience above a threshold — ensuring you're only asking your most satisfied patients to refer.

Question 8

How does reward fulfillment work?

Accepted Answer

When a referral is completed (new patient visits), Spokk sends both the referring patient and the new patient an automatic SMS with their reward notification. The message includes whatever redemption instructions you've set — 'show this message at reception,' 'mention this at booking,' etc. No manual follow-up required from your team.

Question 9

Does the referral program work for both cosmetic and medical dermatology patients?

Accepted Answer

Yes, though the framing differs. Cosmetic patients are typically enthusiastic referrers because they're proud of their results and happy to share their provider. Medical patients (acne, eczema, psoriasis) can also be great referrers — especially when treatment has genuinely improved their quality of life — though the ask should be framed more carefully around sharing access to expert care rather than cosmetic outcomes.

Question 10

What does the referral program cost?

Accepted Answer

The referral program is included in all Spokk plans starting at $59/month (billed annually). There are no per-referral fees. The cost of the actual rewards you offer is determined by you — Spokk handles the tracking, delivery, and automation.

Question 11

Can I track the ROI of my referral program?

Accepted Answer

Yes. Your Spokk dashboard shows total referrals generated, total appointments booked from referrals, total revenue attributed to referred patients, and the cost of rewards given. This lets you easily calculate return on investment — typically, referral programs pay for themselves within the first few months through new patient acquisition.

Question 12

What if a referred friend doesn't book or doesn't complete a visit?

Accepted Answer

If a referred friend doesn't visit, no reward is triggered — Spokk only tracks completed referrals (where the new patient actually visits). If they book but don't show up or cancel, the reward waits until they complete the visit. This prevents wasting rewards on no-shows and keeps the program focused on actual patient acquisition.

Your best cosmetic patients tell their friends. Let's make that easier.

Why a patient referred by a friend is not the same as a patient from an ad

A complete referral journey — from SMS to booked appointment to reward

Dual rewards that motivate both your loyal patient and their friend

Reward for the referring patient (your loyal customer)

Reward for the new patient (their friend)

Reward calibration example

Know exactly where your new patients are coming from

Key metrics you'll see

Frequently asked questions

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