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📱 SMS automation for hair salons
Set it up once.
It runs after every appointment.
Forever.
Spokk's SMS automation sends the right message at the right time after every visit — feedback request, reminder, review nudge, referral ask. Smart skip logic means clients only get messages that make sense for them.
No credit card required · All features included · Cancel anytime
4 steps
in the Spokk sequence — feedback, reminder, review nudge, referral — all automated
The full sequence
Four messages. Smart skip logic. One setup, runs forever.
Here's exactly what goes out after every appointment — and why each step is timed the way it is.
Feedback request
2 hours after appointment
"Hey [Name]! How did you enjoy your balayage with Emma today? Would love to hear your thoughts 👇 [link]"
Why this timing
Timing is everything. Two hours out, clients are home, relaxed, and the experience is still fresh. This is when they're most willing to share an honest opinion — and most likely to actually click the link.
Skip logic
Always sends (first contact)
Gentle reminder
24 hours after appointment
"Just a quick follow-up — your feedback means the world to us and only takes 15 seconds 😊 [link]"
Why this timing
Life is busy. Some clients fully intended to fill in the form but got distracted. A single, friendly nudge the next day captures a significant chunk of these delayed responders.
Skip logic
Skips if client has already submitted feedback.
Review nudge
3 days after appointment
"So glad you loved your visit, [Name]! Would you mind leaving us a quick Google review? It really helps 🙏 [AI review link]"
Why this timing
Only goes to clients who gave positive feedback. At this point, the client has already told you they were happy — asking them to share that publicly is a natural next step, not a cold ask.
Skip logic
Skips if client did not submit feedback, or submitted a rating below your threshold.
Referral ask
20 days after appointment
"Know anyone who needs an amazing stylist, [Name]? Share your unique link and you both get a reward 🎁 [referral link]"
Why this timing
20 days out, the experience has had time to settle and become part of their story — 'my salon does...' kind of thinking. This is when referrals feel natural. Too soon and it feels pushy.
Skip logic
Skips if client did not submit feedback.
Why SMS — not email
Email lands in Promotions. SMS lands in the hand.
If you've ever sent a post-visit email to clients asking for feedback, you already know the problem. Open rates hover around 20% on a good day, and that's generous for a beauty salon — most clients' inboxes are already sorting you into a folder they barely check.
SMS is a completely different channel. 98% of text messages are opened — almost all of them within 3 minutes. A text from your salon lands next to a message from their mum. It gets read. It gets acted on.
This isn't just a marketing theory. Salons that switch from email follow-ups to SMS see dramatically higher feedback response rates, review rates, and referral rates — because the channel actually reaches people.
And because Spokk's messages are personalised — your client's name, their specific service, their specific stylist — they don't feel like a blast. They feel like someone at your salon actually reached out. That tone matters more than most owners realise.
SMS vs email for post-visit follow-ups
Open rate
98%
~20%
Average response time
90 seconds
90 minutes
Delivered to inbox
Always
Often filtered
Requires app download
No
No
Feels personal
Yes
Rarely
Feedback completion rate
Significantly higher
Lower
SMS (Spokk)
Email
Frequently asked questions
Everything about SMS automation for hair salons.
What does the Spokk SMS automation sequence include for hair salons?▾
The default sequence has four steps: (1) A feedback request SMS 2 hours after the appointment. (2) A gentle reminder 24 hours later if the client hasn't responded. (3) A Google review nudge 3 days after the appointment, but only if the client submitted positive feedback. (4) A referral ask 20 days after the appointment. Every step can be customised in timing and wording.
What is smart skip logic and why does it matter?▾
Smart skip logic means each step in the sequence checks what the client has already done before sending. For example: the review nudge only sends if the client submitted feedback — clients who haven't filled in the form don't get asked for a public review. The referral ask skips if the client hasn't submitted feedback. This prevents awkward, out-of-context messages and makes every touchpoint feel personal and relevant.
Do I need to do anything after each appointment to trigger the automation?▾
No. Once you set up the automation, it runs automatically after every appointment for every client. You add the client's phone number to Spokk (or import your client list), and Spokk handles the rest. No daily admin, no manual sending.
Can I customise the timing and message for each step?▾
Yes. You can change the timing of any step (e.g., send the feedback request 4 hours after the appointment instead of 2), edit the wording of every SMS, and add or remove steps entirely. The defaults are optimised based on what works across hundreds of salons — but you know your clients, so you can adjust.
Will my clients find it annoying to receive multiple messages?▾
The sequence is designed to be light and well-timed, not spammy. Each message is triggered by what the client did (or didn't do) — so a client who immediately submits feedback and posts a review only gets two messages total, not four. Clients who don't engage get the full sequence, but the messages are spaced and personal in tone. And clients can always reply STOP to opt out.
What phone number do the SMS messages come from?▾
For US and Canadian salons, Spokk provisions a dedicated toll-free number during your trial period, and a dedicated number tied to your salon once you're on a paid plan. Your clients see a consistent number for all Spokk messages. For salons outside the US and Canada, you can connect your own Twilio number.
Can I set up different automations for different services or stylists?▾
Currently Spokk runs one active automation per location. The messages are personalised with the client's name, their stylist's name, and the specific services they received — so they feel tailored even from a single sequence. Service-specific automation sequences are on the roadmap.
How does SMS automation help with client retention?▾
The post-visit feedback request keeps your salon top of mind at exactly the moment when the client's experience is freshest. Clients who feel followed up with are significantly more likely to rebook proactively. SMS has ~90% open rates within minutes — compared to email which often gets ignored. Staying in a client's texts is staying in their awareness.
Does Spokk integrate with my booking software to trigger automation?▾
Spokk works alongside your existing booking system. Client phone numbers are imported into Spokk (we support CSV import and can often pull from common salon software). The automation triggers are managed in Spokk — you don't need to replace your booking system.
What happens if a client books again before the automation finishes?▾
Spokk's sequence management handles this. If a client books again before the referral step goes out (at day 20), the sequence restarts from the beginning for their new visit. You won't send a referral ask right before or after a new appointment — that would feel out of context.
Starter
For solo operators & small teams
$49/month
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
$82/month
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
$166/month
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?