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🏆 Loyalty Program

Your best patients keep coming back. Give them a reason to keep going.

QR check-in at reception. Automatic milestone rewards via SMS. A loyalty program that rewards patients for completing treatment plans, returning for maintenance, and staying in care long-term. No loyalty cards. No staff admin. It just runs.

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5×

cheaper to retain a patient than to acquire a new one through paid marketing

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40–70%

of physio patients dropout before completing treatment — a loyalty reward at milestone visits changes the calculus

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80%

of patients say a loyalty program makes them more likely to choose a healthcare provider

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60%

of patients who complete a full treatment plan go on to recommend the practice to someone they know

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How the loyalty program works for a physio clinic

Simple enough for patients to love, hands-off enough for you to not think about it.

1

Print and display your QR code at reception

A single QR code, on a desk stand at your front desk. Patients scan it when they arrive — no app download, no registration, just their phone camera. Done in 5 seconds.

2

Patient scans, visit is logged automatically

Spokk records the check-in: patient name, date, location, treating therapist. Visit count increments. Your automation sequence triggers. The patient sees a confirmation on their phone with their current loyalty progress.

3

Patient reaches a milestone — SMS reward fires automatically

When a patient hits a visit milestone you defined — say, their 5th visit, or treatment plan completion — Spokk sends them an SMS with their reward. You don't need to do anything. No manual tracking, no paper punch cards, no forgotten rewards.

4

Patient redeems their reward at their next session

The SMS explains the reward and how to redeem it. Your receptionist or therapist sees the redemption note in the Spokk dashboard when checking the patient in. Simple.

Why loyalty programs matter differently in physiotherapy

Hear me out on this. In a cafe or a hair salon, loyalty programs are about habit and convenience. In physiotherapy, they're about something more clinically important: completion and adherence.

The 40–70% dropout rate in physiotherapy isn't primarily about patient dissatisfaction. It's about the natural dip in motivation that happens when patients reach 60–70% recovery. They feel better, the urgency is gone, the exercises are repetitive, and the next appointment is easy to skip. A tangible reward for reaching session 5 or 10 changes the equation just enough to matter.

🎯

Completion incentives

Rewards specifically for completing the full treatment plan address the most common drop-off point — the 60–80% recovery zone. A free follow-up session or discounted next visit gives patients a concrete reason to show up for sessions 8 and 9.

🔄

Maintenance relationship

Patients discharged from acute care often benefit from periodic maintenance sessions. A loyalty milestone for returning within 3 months of discharge — even once — can establish the habit of ongoing care that most physio practices are missing.

🏅

Long-term engagement

Sports patients, chronic pain patients, and general wellness patients can accumulate visits over years. A milestone reward at 20 or 25 lifetime visits acknowledges a long-term relationship and reinforces why they should keep coming to you and not try a competitor.

Example reward structures for physiotherapy clinics

You define the milestones and the rewards. These are the configurations practices have found most effective — use them as a starting point and adjust to your context.

Standard treatment-focused reward structure

5th visitFree resistance kit (theraband + foam roller)

Early milestone — keeps motivation up through the middle sessions. Practical gift directly relevant to home exercise compliance.

10th visit50% off next session

Loyalty marker for patients exceeding a standard treatment plan. Incentivises continued care past the "I feel better enough" drop-off point.

Treatment plan completeFree 30-min follow-up (within 6 weeks)

Directly rewards completion — the behaviour you most want to drive. The free follow-up also brings the patient back, converting them to a maintenance patient.

15th lifetime visitFree posture assessment or movement screen

Rewards long-term loyalty and introduces an additional service that creates a new care pathway for the patient.

6 months since discharge20% off maintenance session

Re-engagement reward for dormant patients approaching the maintenance window. Catches the "I should probably go back" mindset with a nudge and an incentive.

Visit-based vs points-based loyalty

For physiotherapy, visit-based rewards work best — but here's how they compare if you're considering both.

✓

Visit-Based (Recommended)

✓Simple: "5 visits = free session"
✓Patient always knows where they stand
✓No math, no confusion
✓Works perfectly for physio where sessions are the unit
✓Easy to track and explain
✓Milestone is hard to miss
◇

Points-Based

◇Flexible: 30-min session = 30 points, 60-min = 60
◇Can reward other actions (referrals, reviews)
◇Feels more sophisticated
◇Adds complexity
◇Patients often confused about redemption
◇Harder to track manually

For physiotherapy: visit-based is almost always better. The unit of value in physio is the session. Patients understand milestones. And you want to incentivise consistent attendance, which visit-based rewards do directly.

Frequently asked questions

Should we use visit-based or points-based rewards for our physiotherapy practice?+
Visit-based is simpler for physiotherapy. A patient knows they get a reward at their 5th visit or at plan completion — easy to understand and track. Points-based adds complexity (different sessions worth different points, redemption thresholds) that patients often find confusing. For physio, where the reward is usually a free session or discount anyway, visit-based is almost always the better choice.
What if a patient completes their treatment plan early or stops coming — do they lose their reward?+
No. If a patient hits a milestone reward before their next appointment, the SMS is sent immediately and the reward is credited to their account. If a patient stops coming before hitting a milestone, the partially-earned reward typically expires — but you can adjust this. Many practices extend the window for patients approaching a milestone to encourage them to complete.
Can we set different loyalty reward structures for different patient types?+
Spokk doesn't currently support multiple simultaneous loyalty programs in a single practice. However, you can create location-specific programs (one per location) or update your program structure periodically without affecting existing patient progress.
How does the QR check-in loyalty program work for physiotherapy clinics?+
Patients scan a QR code at your reception when they arrive. Spokk logs the check-in, increments their visit count, and triggers your automation sequence. When a patient hits a milestone you define — for example, their 5th visit, 10th visit, or treatment plan completion — Spokk automatically sends them an SMS with their reward. No staff action required.
What kinds of rewards work best for physiotherapy patients?+
The most effective rewards are directly relevant to recovery: a free session, a discounted follow-up assessment, a free exercise resistance kit, or a complementary service like dry needling or sports massage. Monetary discounts also work well — 20–50% off a maintenance session. The key is offering something that both rewards the patient and encourages continued care.
Can I reward patients specifically for completing their full treatment plan?+
Yes — and this is one of the most impactful uses of the loyalty program for physiotherapy specifically. You can set up a milestone trigger for plan completion and send a reward SMS automatically. 'Congratulations on completing your treatment plan. Here's a free follow-up session to use within 8 weeks.' This rewards the behaviour you most want to encourage and incentivises the final sessions patients are most likely to skip.
How does the loyalty program help reduce dropout in physiotherapy?+
Two ways. First, visible progress toward a reward gives patients a reason to keep attending beyond just their clinical need — especially useful in the 60–80% recovery zone where motivation dips. Second, milestone rewards for plan completion directly incentivise finishing the full course. A patient who knows they get a free session for reaching session 10 is more likely to show up for sessions 8 and 9.
Can loyalty rewards be used to encourage maintenance visits after discharge?+
Yes. You can set up a long-interval milestone — for example, a reward for patients who come in for a maintenance session within 3 months of discharge, or who hit 15 total lifetime visits. This is particularly useful for sports patients, chronic pain management patients, and anyone you want to transition from acute treatment to an ongoing wellness relationship.
Does the loyalty program work for multi-location physiotherapy practices?+
Yes. Each location has its own QR check-in code. Visits are tracked per location and per patient across the whole practice. You can choose whether loyalty milestones count visits at any location or only at a specific one.
Do I need to print anything for the QR check-in?+
You print the QR code and display it at reception — on a desk stand, laminated on the counter, or on a small sign. Patients scan with their phone camera, no app download required. The check-in confirmation appears on their phone, and the visit is logged in Spokk instantly.
Can patients see their visit count and progress toward a reward?+
When a patient checks in, they receive a confirmation that can include their current visit count and progress toward the next reward. For example: 'Check-in confirmed! You're on visit 7 — 3 more to go for your next reward.' This makes the loyalty progress visible and tangible.

More for physiotherapy practices

Spokk for Physiotherapy Clinics

The full platform overview.

SMS Automation

Full post-session sequences including re-engagement and referral.

Referral Program

Turn loyal patients into a patient acquisition channel.

Patient Feedback

Catch the silent dropout before they disappear.

Google Reviews

More reviews, less asking — AI-drafted from patient feedback.

Therapist Performance

Per-physio satisfaction and completion data.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?