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🔗 Referral Program

Your patients are already recommending you. They just need a mechanism.

When someone recovers from a knee injury and gets back to playing sport, they tell people. That's word of mouth — the most trusted acquisition channel there is. Spokk turns that informal recommendation into a tracked, rewarded referral with a unique code, sent automatically when your patient is happiest.

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No credit card required · Dual-reward system · Fraud prevention included

92%

of consumers trust recommendations from people they know above all other forms of advertising

source
4×

more likely to book when referred by a friend vs finding a clinic via a Google ad

source
37%

higher retention rate among referred patients vs patients acquired through paid channels

source
60%

of physio patients who complete a full treatment plan go on to recommend the practice to someone they know

source

Physiotherapy patients make unusually good referrers. Here's why.

In most service businesses, a satisfied customer will mention you if asked. In physiotherapy, satisfied patients often volunteer it — because the outcomes are visible, personal, and meaningful.

Someone who spent 6 months with lower back pain, went through a 10-session physiotherapy plan, and is now pain-free and back at the gym has a story. They talk about it. When a colleague mentions a shoulder problem at lunch, they say "you should really see my physio." That's not a passive endorsement — it's an active recommendation driven by a significant personal result.

🦵

Post-injury recovery

Patient recovers from ACL surgery, runs their first 5K in 2 years. Every runner they know who mentions a knee problem gets a glowing recommendation. The emotional context makes it memorable and specific.

💼

Chronic pain resolution

Office worker with 3 years of lower back pain finally gets the right treatment plan. Their whole team hears about it — because chronic pain is something people talk about, and a solution is worth sharing.

🎾

Sports performance

Tennis player with a persistent shoulder problem gets back on court. Their club members and doubles partner are exactly the referral audience — same sport, same risk of the same injury, high trust in the recommendation.

👴

Post-surgical rehab

Patient recovers exceptionally well from hip replacement. Their peer group — same age, facing similar surgeries — is exactly who hears about the physio practice that helped them walk properly again.

The dual-reward structure that actually works

The most effective referral programs reward both the person making the referral AND the person being referred. Here's what works in physiotherapy.

Reward for the referrer (existing patient)

Free session

Direct value, high perceived benefit

Free assessment update

Relevant, builds relationship

Free sports massage or add-on service

Complements their treatment

30% discount on next session

Cash equivalent, flexible

Free resistance kit (bands, rollers)

Home exercise support gift

Reward for the referred (new patient)

20–30% off first session

Removes booking friction, high perceived value

Free initial assessment (normally £50)

Answers the question: is physio right for me?

2 sessions for the price of 1

Lets them experience the practice properly

Free consultation call

Low-risk way to get started

Free initial assessment + 10% off plan

Layers two incentives for maximum conversion

Why dual rewards work: The new patient reward removes their objection ("how do I know if physio is right for me?"). The referrer reward gives them an actual incentive to actively share, not just passively mention you. Without the referrer reward, most people won't make the effort.

How the referral program works

End-to-end automated, with fraud prevention built in.

1

You configure the referral program in Spokk

Set the referrer reward (what existing patients get when their referral books) and the new patient reward (what the referred person gets on their first visit). Set the SMS message and timing. Takes 5 minutes.

2

Patient receives their unique referral code via SMS

After a configurable trigger — typically after 4+ sessions or plan completion — the patient gets an SMS: 'Hi [Name], really glad to hear you're feeling better. If you know anyone who could benefit from physio, here's your personal code — they'll get [reward] off their first session: [code]'

3

Patient shares their code — their way

The patient passes it along by text, mentions it in conversation, or shares it on social media. It feels natural and personal because it is — it's tied to their name and their recommendation.

4

New patient mentions the code at check-in

The new patient books their first session and mentions the code (or the referrer's name or phone number) at check-in. Spokk tracks the referral source through the entire journey.

5

Both rewards are dispatched automatically

When the new patient completes their first session, Spokk sends the referrer their reward via SMS and records the referral conversion in your dashboard. No manual intervention.

Built-in fraud prevention

Referral fraud is rare but possible: patients referring themselves multiple times, patients referring family members who wouldn't have booked anyway, etc. Spokk prevents this automatically with four mechanisms.

🔗

Unique referral codes

Every patient gets one personal referral code tied to their profile. The code cannot be reused or shared between patients. You know exactly who referred whom.

✅

Booking + attendance required

Rewards only trigger when the referred person books AND completes their first session. Not just a code mention or a booking — an actual attended appointment. This ensures the referral resulted in a real patient.

🚩

Pattern detection

If the same phone number or email appears across multiple referral codes, Spokk flags it. If one patient suddenly refers 50 people in a day, it gets flagged. Unusual patterns are automatically reviewed.

❌

Self-referral prevention

A patient cannot use their own referral code to book a session for themselves. The system checks the phone number and blocks it.

Frequently asked questions

How does the Spokk referral program work for physiotherapy clinics?+
Every patient gets a unique personal referral code, sent automatically via SMS as part of your post-session automation sequence. When they share it with a friend and that friend mentions the code at check-in and completes a session, both the referrer and the new patient receive the reward you defined. Everything is tracked in your Spokk dashboard — who referred whom, which codes were used, and which referrals converted.
When is the referral request sent to physiotherapy patients?+
You control the timing. The most effective approach is to send the referral request after a patient has seen meaningful results — typically after 4–6 sessions, or after treatment plan completion, when their satisfaction is highest and their story is most compelling. The Spokk flow builder lets you set the exact trigger.
What rewards work best for physiotherapy referrals?+
A dual-reward structure works best: the new patient receives a first-visit discount (e.g. 20–30% off their first session) and the referring patient receives a reward when the booking is confirmed (e.g. a free session, a discount, or a wellness product). The new patient reward removes the barrier to booking. The referrer reward gives patients a genuine incentive to actively share their code rather than passively mentioning your clinic.
How does Spokk prevent referral fraud?+
Each referral code is unique to a specific patient. Rewards are only triggered when a new patient books and completes a session — not just when the code is mentioned. Spokk tracks the referral chain and flags any suspicious patterns (e.g. the same phone number or email used multiple times). Self-referrals are prevented.
Why are physiotherapy patients particularly good referral sources?+
Physiotherapy outcomes are highly personal and emotionally significant. A patient who went from chronic back pain to running a 10K has a story people remember — and repeat. When a colleague mentions a knee injury or a friend posts about shoulder pain, a physio patient who got a great result instinctively recommends their clinic. Spokk gives them the mechanism (a personalised code to share) and the incentive (a reward) to turn that instinct into an actual booking.
Can I track which patients are generating the most referrals?+
Yes. Your Spokk dashboard shows each patient's referral code activity: how many times their code was used, how many converted to bookings, and which reward was dispatched. This lets you identify your highest-value advocates — patients who refer multiple times — and treat them accordingly.
Does the referral program work for patients referred by GPs or specialists?+
The patient referral program is focused on patient-to-patient referrals. Professional referrals (from GPs, surgeons, or other specialists) are a separate acquisition channel and are not managed through Spokk. The Spokk referral program is specifically for activating word-of-mouth from satisfied patients.
Can the referral SMS be customised?+
Yes. The referral request message is fully editable. You control the copy, the timing, and how the code appears in the SMS. Dynamic variables let you personalise with the patient's name, your clinic name, and the specific reward offer.

More for physiotherapy practices

Spokk for Physiotherapy Clinics

The full platform overview.

SMS Automation

The full post-session sequence.

Loyalty Program

QR check-in and milestone rewards.

Google Reviews

AI-generated review drafts from patient feedback.

Patient Testimonials

Video and text testimonials via SMS.

Patient Feedback

Catch the silent dropout before they disappear.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?