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🏆 Loyalty Program

Reward the patients who come back. Make regular testing feel like a healthy habit, not a chore.

Spokk's loyalty program tracks visit count per patient and automatically sends an SMS reward when they hit a milestone you define. QR check-in at reception. No app, no hardware, no manual tracking. And every check-in also triggers your full post-visit SMS sequence.

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Included in all plans · Set up in minutes · No hardware required

5x

more expensive to acquire a new patient than to retain an existing one

source
3-12mo

CDC-recommended testing interval for sexually active adults

source
67%

of loyalty program members say rewards make them more likely to continue using a provider

source
82%

of companies agree that retention is cheaper than acquisition

source

Regular testing is health maintenance. Treat it like one.

Let me explain what makes loyalty actually valuable in a sexual health clinic context, because it's a bit different from a coffee shop punchcard. (Hear me out.) A patient who comes back every 6 months for a routine screen is not just a repeat customer. They're a patient who is actively managing their health responsibly. That's good for them and good for your clinic. It's exactly the behaviour you want to encourage.

The CDC recommends sexually active adults get tested every 3 to 12 months depending on their risk profile. But most patients only come back when something specific prompts them to. A loyalty program that acknowledges and rewards regular check-ups changes the framing. Coming in for your regular screen is no longer just a health errand, it's a habit that pays off.

The economics are also clear. Retaining a patient costs 5 times less than acquiring a new one. A retained patient who visits twice a year is worth dramatically more than the same acquisition cost spent on a patient you see once. The loyalty program is the mechanism that nudges people from “I went once” to “I go regularly.”

🔄

Builds a habit loop

Visit count progress in each check-in SMS creates a natural habit loop. Patients know where they are in the journey and what they'll get when they hit the next milestone.

💊

Health-aligned rewards

Rewards like a free follow-up or a discounted private test reinforce the health focus of the relationship rather than turning it into a generic discount program.

📊

Predictable patient flow

Loyalty patients are more predictable than one-time visitors. They book ahead, they show up, and they refer their trusted friends. Loyal patients are the foundation of a stable clinic.

How Spokk's loyalty program works for sexual health clinics

From QR scan to SMS reward. Fully automated, nothing manual.

01
🖨️

Print and display your QR code

Spokk generates a unique QR code for your clinic. Print it on A4 or a card and place it at your reception desk. No hardware, no device, no maintenance. Just a printed QR.

02
📲

Patient scans in when they arrive

The patient opens their phone camera, scans the code. A quick confirmation page opens in their browser. They confirm their phone number. Done. Takes 5 seconds.

03
📊

Visit count ticks up. Post-visit sequence starts.

Spokk logs the visit, increments their loyalty count, and simultaneously triggers your full post-visit SMS automation sequence. Feedback at 2h, review nudge at 3 days, referral at 20 days.

04
💬

Confirmation SMS shows their progress

The patient receives a check-in confirmation SMS with their current visit count and how far they are from the next reward. 'You have 3 visits. 2 more until your next reward.' This creates the habit loop.

05
🎁

Milestone reached. Reward SMS sent automatically.

When the patient hits a milestone you configured, an SMS reward notification goes out automatically. It includes the reward description and terms you set. No action required from your staff.

What rewards work for a sexual health clinic. Some ideas that fit.

The right reward is one that feels genuinely useful and health-related. It should reinforce the healthcare relationship rather than feeling like a generic coupon. Here's what works well.

Visit 5Free STI panel upgrade

Adds more comprehensive testing at no extra cost. Directly health-relevant.

Visit 5Complimentary follow-up consultation

Gives the patient extra time with a clinician. High perceived value at low cost to clinic.

Visit 5Discount on a private test

Directly useful for patients who pay for tests not covered by their plan.

Visit 10Free sexual health blood panel

A bigger reward for your most loyal, health-conscious patients.

Visit 10Gift card to local pharmacy

Practical and widely applicable. Works for any patient.

Visit 20Premium package discount

For your long-term patients who have been coming for years. A meaningful acknowledgment.

On the economics of loyalty rewards

Even a free test worth $30 at visit 5 is completely justified by the revenue from the 4 visits that preceded it. The loyalty program pays for itself many times over in patient lifetime value. And it costs you nothing in setup time once configured.

Frequently asked questions about the Spokk loyalty program for sexual health clinics

How does the Spokk loyalty program work for a sexual health clinic?+
Patients check in at your clinic via a QR code you print and display at reception. Spokk tracks cumulative visits per patient. When they hit a milestone you define, for example every 5th visit, they automatically receive an SMS reward notification. You configure the milestone number and the reward message. The system runs entirely automatically once set up.
What rewards work well for a sexual health clinic loyalty program?+
The most effective rewards in this context are practical health-related ones: a discount on a private test that isn't covered by standard packages, a free follow-up consultation, a complimentary wellness add-on (e.g. a sexual health blood panel upgrade), or a gift card to a local pharmacy. The key is to choose a reward that's useful and relevant to the patient's health rather than something that feels promotional.
How does the QR check-in work?+
Spokk generates a QR code for your clinic. You print it and display it at reception. When a patient arrives, they scan the code with their phone camera. A short confirmation page opens in their browser where they enter their phone number to verify. That's it. Their visit is logged, their loyalty count ticks up, and the full post-visit SMS automation sequence starts automatically.
What if a patient doesn't scan the QR code?+
Staff can log the visit manually via the Spokk staff portal. This is the fallback for patients who don't have their phone handy, walk-in visits, or patients who prefer not to use the QR. Manual entry takes under 30 seconds and triggers the same automation sequence.
Can I connect the loyalty program to my booking software?+
Yes. Via Spokk's REST API, Zapier, or Pabbly, your booking software can automatically log a visit and increment the loyalty count when an appointment is marked as completed. This means the loyalty program runs without any action required at the clinic for patients who book online.
Can I set multiple reward milestones?+
Yes. You can configure multiple tiers. For example, a small reward at visit 5, a bigger reward at visit 10, and a premium reward at visit 20. Each milestone has its own reward description and message text. Patients are notified automatically when they reach each one.
Does the patient receive a notification when they check in?+
Yes. After checking in via QR code, the patient receives a confirmation SMS. You can include their current visit count and how many visits until their next reward. For example: 'Thanks for checking in at [Clinic Name]. You now have 3 visits. 2 more until your next reward.' This creates a game mechanic that encourages return visits.
Is the loyalty program discreet for a sensitive healthcare setting?+
Yes. The QR code at reception looks like any healthcare check-in QR. The confirmation SMS uses your clinic's name and a message you write entirely. Nothing in the loyalty flow identifies the specific type of services your clinic provides. You control every word of every message.
Does checking in via QR also trigger the SMS automation sequence?+
Yes. The QR check-in is the single trigger that does both things simultaneously: logs the loyalty visit and starts the post-visit SMS automation sequence. One action, feedback request at 2 hours, review nudge at 3 days, referral at 20 days, all running automatically.
How does the loyalty program support regular testing intervals?+
By itself, the loyalty program rewards patients who return. Combined with Spokk's custom SMS step (which you can set at 3, 6, or 12 months), you create a system where patients are both reminded to return and rewarded when they do. The CDC recommends testing every 3-12 months for sexually active adults. The loyalty program, combined with re-engagement SMS, makes that interval far more likely to be followed.

More for sexual health clinics

Spokk for Sexual Health Clinics

The full platform overview.

SMS Automation

The full post-visit sequence. Check-in triggers it all.

Referral Program

Turn loyal patients into your best referral source.

Patient Feedback

Private feedback that helps you retain more patients.

Google Reviews

Get more reviews from patients who appreciated their visit.

Staff Performance

Know which staff make patients feel safe and respected.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?