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🎁 Referral Program

Your most trusted patients are your most powerful marketing channel. Start using them.

Spokk automatically sends every patient their own unique referral code 20 days after their visit. When their friend visits and mentions the code at check-in, both are rewarded automatically via SMS. You track everything in your dashboard. Discreet, automated, no manual work.

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Included in all plans · Activates in minutes · No manual reward tracking

4x

more likely to book when referred by a trusted friend vs. seeing an ad

source
88%

of people trust recommendations from people they know above all other sources

source
16%

higher lifetime value for referred patients vs. non-referred patients

source
$0

cost per acquired patient when the referral program is running automatically

source

Word-of-mouth is how most people find a sexual health clinic they trust. Systematise it.

Here's how someone new to your clinic almost always gets there. A friend told them. Not an ad, not a Google search result, not a banner on social media. A friend who'd been there said something like “I go there for my check-ups, the staff are completely non-judgmental, you should try them.”

That recommendation is essentially irreplaceable in this space. 88% of people trust recommendations from people they know above all other sources. In a category where the primary barrier to getting tested is social stigma and fear of judgment, hearing from a trusted person that a specific place is safe and non-judgmental is more persuasive than anything you can put in a marketing budget.

The problem is that most clinics do nothing to encourage this. There's no referral structure. No reward for patients who send their friends. No tracking. It just happens organically, or it doesn't. Spokk changes that. One setup, and from then on every patient automatically becomes a potential referral source.

🤝

Referred patients arrive pre-sold

They already know the clinic is professional and non-judgmental because someone they trust told them so. No-show rates are lower. They book with higher intent.

💸

Lowest cost acquisition channel

A referral reward costs a fraction of a paid ad. And the patient quality is higher. The math strongly favours investing in your referral program.

🔄

Referrals compound

A patient who arrived via referral is statistically more likely to refer someone themselves. Build the system once and the growth compounds.

How Spokk's referral program works

From check-in to confirmed new patient. Fully automated.

01
🔗

Every patient gets a unique referral code

When a patient checks in at your clinic, Spokk automatically creates a unique referral code for them. No setup required per patient. It happens in the background.

02
📱

Referral SMS sent at 20 days

20 days after the visit, Spokk sends an automated SMS with the patient's unique referral code and your custom message. The timing is intentional, close enough that the experience is still positive but natural enough that the message doesn't feel rushed.

03
🤝

Patient shares their code however they communicate

The patient shares the code via text, WhatsApp, or in person. They can also simply tell a friend to mention their name or phone number when they check in. Nothing in this step is public or visible to anyone except the recipient.

04
✅

New patient visits and checks in

The new patient visits your clinic and checks in via QR code, mentioning the referral code or the referrer's name. Staff confirm the referral. Status moves from pending to completed.

05
🎁

Both receive reward notifications via SMS

The referrer gets an SMS that their reward is ready. The new patient gets their welcome reward. Both rewards are defined by you. Delivery is handled by your staff at the time of visit.

06
📊

Everything tracked in your dashboard

Who referred whom, referral status, top referrers, total referral-attributed new patients. No spreadsheets. No manual tracking.

The dual-reward design. Give both sides a reason to act.

Single-sided referral programs underperform. If only the new patient gets a reward, there's no incentive for the existing patient to actively refer. If only the existing patient is rewarded, the new patient has no reason to use the referral code. Spokk supports dual rewards so both parties are incentivised.

👤

Referrer reward (existing patient)

The patient who shared their code. They get rewarded when the new patient completes their visit.

Example rewards:

  • • Discount on their next visit
  • • Free follow-up consultation
  • • Free STI panel upgrade at next visit
  • • Gift card to a pharmacy or local shop
🆕

Referee reward (new patient)

The new patient who was referred. A welcome reward that reduces the barrier to their first visit.

Example rewards:

  • • Discount on first test or consultation
  • • Free basic STI screen
  • • Complimentary initial consultation
  • • $20 off first visit

You define both rewards in your Spokk settings. The descriptions and terms appear in the SMS notifications. Spokk handles the tracking and notifications. Your team handles the delivery when the patient visits.

Frequently asked questions about Spokk's sexual health clinic referral program

How does the Spokk referral program work for a sexual health clinic?+
Every patient in Spokk automatically gets their own unique referral code. 20 days after their visit, they receive an SMS with their code and a message you've customised. When they share it and a friend visits and mentions the code (or their name or phone number) at check-in, the referral is confirmed. Both the referrer and the new patient receive their rewards via SMS automatically.
How can patients share their referral code discreetly?+
The referral message and code can be shared however the patient normally communicates. Via text, WhatsApp, in person, or they can simply tell a friend to mention their name or phone number when they check in. There's nothing in the referral flow that publicly associates the referrer with the clinic. The message copy is completely in your control.
What rewards work best for a sexual health clinic referral program?+
The most effective referral rewards in this context are health-related and practical: a discount on a private test, a free follow-up, or a gift card. For the new patient, a welcome discount on their first test significantly reduces the barrier to booking. You define both rewards entirely. Spokk tracks the referral and sends the notification. Your staff handles the reward delivery.
Is the referral program compliant with healthcare privacy regulations?+
Yes. The referral program does not share or reveal any patient health information. The referrer shares a code (not their health records). The connection between a referrer and a new patient in the Spokk dashboard is a visit attribution record, not a clinical record. Patients opt into the referral program by sharing their code and are never required to do so.
What does the referral SMS actually say?+
You write the referral SMS copy entirely in your Spokk settings. A typical message might be: 'Hi [name], we hope you're well. If you know anyone looking for professional, discreet health care, share your code [CODE] for a welcome discount on their first visit. You'll also get a reward when they come in.' Nothing in the message needs to name the specific services your clinic provides.
How is a referral confirmed?+
A referral is confirmed when the new patient checks in at your clinic (via QR code) and mentions the referral code or the referrer's name or phone number at check-in, which the staff records. The referral status moves from pending to completed. This ensures rewards are only issued for actual visits, not just code shares.
Can I see which patients are generating the most referrals?+
Yes. Your Spokk dashboard shows all referral activity: who referred whom, referral status (pending, completed, redeemed), total referrals per patient, and which patients are your top advocates. This lets you identify your best referral sources and give them additional attention.
How are fraudulent referrals prevented?+
Spokk checks that the referred phone number hasn't already been used as a referral at your clinic. The same phone number cannot claim a new patient reward twice. Referrals require an actual check-in before moving out of pending status. Unusual patterns are flagged in your dashboard for manual review.
Does the referral program integrate with the loyalty program?+
Yes. When a new patient is enrolled via referral, they enter the loyalty program automatically. Their first check-in (which confirms the referral) counts toward their loyalty visit count. They also enter the automation sequence, so they receive the same feedback request, review nudge, and future referral request as any other patient.
Can I adjust the timing and copy of the referral SMS?+
Yes, completely. The referral step is part of Spokk's configurable automation flow. You can adjust the send delay to any number of days from check-in, edit the SMS copy, and disable the step entirely. The same applies to every step in the sequence.
Why is word-of-mouth particularly powerful for sexual health clinics?+
In a sensitive healthcare category, a personal recommendation from someone the patient trusts is far more persuasive than any advertisement. 'My friend goes there and they said the staff are completely non-judgmental' directly addresses the #1 barrier to testing. This recommendation is almost impossible to replicate through marketing. The referral program systematises and rewards it.

More for sexual health clinics

Spokk for Sexual Health Clinics

The full platform overview.

Loyalty Program

QR check-in, visit milestones, automatic SMS rewards.

SMS Automation

The full post-visit sequence the referral lives in.

Google Reviews

Get more reviews from the patients who appreciate your care.

Patient Feedback

The private feedback channel that supports retention.

Staff Performance

Track the staff quality that drives referrals.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?