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๐ŸŽฌ Testimonials

โ€œI felt completely comfortable and not judged at all.โ€ That sentence, in a patient's own words, is your best marketing asset.

Spokk helps sexual health clinics collect video and text testimonials from patients who want to share their experience. The kind of testimonial that shows a nervous new patient it's OK to come in.

Included in all plans ยท Patients choose their own privacy level ยท No app required

72%

of consumers say positive testimonials and reviews increase their trust in a business

source
88%

of people trust online reviews as much as personal recommendations from people they know

source
2x

more likely to convert when a website includes authentic testimonials from real patients

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#1

concern of new sexual health clinic patients is being judged by staff. A single testimonial can address this entirely.

source

Why testimonials work differently for sexual health clinics than for almost any other business.

Think about what stops someone from booking their first appointment at a sexual health clinic. It's rarely practical. It's not about price or location. It's almost always about how they think they'll be made to feel. Will the staff judge them? Will it be awkward? Will the nurse look at them differently?

These are not rational concerns that a well-written website page will address. They're emotional ones. And emotional concerns are most effectively addressed by hearing from someone who had the same worry and found it was unfounded.

That's exactly what a testimonial is. A patient saying in their own words: โ€œI was nervous about coming but the staff were completely professional and I didn't feel judged at all. I'll definitely be coming back.โ€ That is worth more than a thousand carefully worded lines of marketing copy. It's a real person vouching for the thing the prospective patient is most worried about.

What a great sexual health clinic testimonial does

  • โœ“ Directly addresses the fear of judgment that keeps people from booking
  • โœ“ Validates that regular check-ups are something normal, responsible adults do
  • โœ“ Shows that the experience was comfortable, professional, and worth repeating
  • โœ“ Makes the clinic feel like a place run by people, not a clinical institution
  • โœ“ Provides social proof that converts a hesitant visitor into a patient

How Spokk collects testimonials for sexual health clinics

From automation step to published testimonial. Completely in your control.

01
๐Ÿ”—

Create a testimonial link in Spokk

In your Spokk dashboard, create a testimonial link. Configure whether to ask for a video or text response, what fields to show (display name, star rating, etc.), and whether to require a name or allow anonymous submissions.

02
โš™๏ธ

Add the testimonial request step to your automation sequence

Insert a 'Send Testimonial Request' step at any point in your post-visit sequence. Recommended: 5-7 days after the visit. The message is your own copy, with the testimonial link.

03
๐Ÿ“ฑ

Patient receives the request and decides

The patient receives an SMS with the testimonial link. They tap it and the form opens in their browser. They choose whether to record a video or write a text testimonial. Entirely optional. No pressure.

04
๐Ÿ“น

Patient records video or writes text on their phone

Video: they tap record, speak for 30-60 seconds, submit. Text: they write a few sentences about their experience. No app download, no login, no upload software. Works in any mobile browser.

05
โœ…

Testimonial lands in your dashboard for review

You review each submission and decide whether to publish it. Nothing goes live without your approval. Published testimonials can be embedded on your website, shared on social media, or used in any marketing material.

Privacy in testimonials. How to ask in a way patients feel comfortable with.

Let me be real about this. Not every patient is going to want to give a testimonial, and that's fine. But more will than you expect, especially if you make it clear that they control how much they identify themselves. Here's how to set it up in a way that maximises participation while respecting comfort levels.

๐Ÿท๏ธ

Allow first name only or initials

Configure your testimonial form to allow patients to use just a first name or initials as their display name. Most people are comfortable with 'Sarah M.' appearing on a testimonial. Far fewer want their full name.

๐ŸŽญ

Allow anonymous submissions

For video testimonials especially, some patients may prefer not to show their face. Text-only testimonials with an anonymous name are still valuable. Let patients choose.

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Give them a prompt, not a blank page

A blank 'write a testimonial' box is intimidating. Give patients a prompt in the form: 'Tell us how your experience was. How did the staff make you feel? Would you recommend us?' This gives them a starting point and shapes the testimonial toward the most useful themes.

๐Ÿ“‹

Be transparent about where it will be used

Let patients know in the testimonial request message that their response may appear on your website or social media (or wherever you plan to use it). Informed consent increases trust and reduces hesitation.

Where to use your testimonials once you have them.

Collecting testimonials is only the first step. Here's where to put them for maximum impact on new patient conversion.

๐ŸŒ

Your website

A dedicated testimonials page or a section on your homepage. Video testimonials embedded on your 'About Us' or homepage convert better than text. One authentic video of a patient saying they felt comfortable and respected is worth more than a page of staff bios.

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Social media

Short video clips work well on Instagram Reels, Facebook, and TikTok. Even 30-second clips of a patient describing their experience can reach a significant audience organically. Text testimonials as static graphics also perform well.

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Email newsletters

If you send a clinic newsletter, a monthly patient story or quote builds long-term trust with your existing patient base and reinforces the quality of care you provide.

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Reception area

A printed testimonial display at reception reinforces the positive experience for patients who are already in your clinic. It's also visible to patients who are waiting and building their first impressions.

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Google Business Profile

While Google reviews are separate (handled by Spokk's AI review feature), testimonials can be referenced in your Google Business Profile description and posts to build social proof in search results.

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Paid advertising

Authentic patient testimonials in Facebook or Google ad creatives consistently outperform clinically produced ads in healthcare. A real person saying 'I was nervous but it was completely fine' stops the scroll.

Frequently asked questions about testimonials for sexual health clinics

How does Spokk collect testimonials for a sexual health clinic?+
You create a testimonial link in Spokk and add a 'Send Testimonial Request' step to your automation sequence. Patients who tap the link can record a short video or write a text testimonial directly in their phone browser. No app download required. Spokk handles video hosting via Mux, and all submissions appear in your dashboard.
Will patients at a sexual health clinic be willing to give a testimonial?+
Some will and some won't, which is true of every healthcare setting. The key is asking the right patients at the right time and making the process completely optional. Patients who had a particularly positive experience, especially those who felt welcomed and non-judged, are often willing to share their experience if they can do so on their own terms, using their preferred level of detail, without identifying themselves any more than they choose to.
Can patients give a testimonial without identifying themselves?+
Yes. Spokk lets you configure whether to require a display name. Patients can choose to use only a first name, initials, or a pseudonym. For sexual health clinic testimonials, allowing patients to keep their level of identification minimal significantly increases the rate of participation.
What do sexual health clinic testimonials typically focus on?+
The most valuable testimonials in this space speak to the things that matter most to prospective patients: being treated without judgment, feeling comfortable and respected, having results explained clearly, and the overall professionalism of the clinic. These testimonials directly address the anxieties that stop people from booking their first appointment.
How are testimonials used once collected?+
Testimonials collected in Spokk are available in your dashboard and can be embedded on your website, shared on social media, included in email newsletters, or displayed in your reception area. Video testimonials are hosted professionally via Mux. You can export or embed them however you like.
When in the automation sequence should the testimonial request be sent?+
Spokk recommends inserting the testimonial request after the feedback step but before the referral step. A good default is 5-7 days after the visit, when the patient has had time to reflect but the experience is still recent. You can insert it at any point in the sequence and customise the timing and message to fit your clinic.
Does Spokk track who has already given a testimonial?+
Yes. Spokk has smart deduplication built in. Once a patient submits a testimonial, they are flagged in the system and will not be sent another testimonial request. This prevents over-asking and keeps the experience respectful.
Can patients give a video testimonial on their phone?+
Yes. The testimonial link opens in any mobile browser. The patient taps record and speaks directly into their phone camera. There is no app to download and no account to create. The video is uploaded directly to Spokk's Mux-powered hosting infrastructure and appears in your dashboard within minutes.
What is the difference between a testimonial and a Google review?+
A Google review appears on your public Google listing and influences search visibility. A testimonial is content you own and control, which you can use wherever you choose. Both serve different purposes. Google reviews build search presence and first impressions. Testimonials on your website and social media build in-depth trust and show prospective patients what the real experience looks like. Spokk helps you collect both.
Can I moderate testimonials before publishing them?+
Yes. All testimonials land in your Spokk dashboard first. You review each submission and choose whether to publish or archive it. Nothing goes live without your approval. This gives you full editorial control over what testimonials appear on your website or in your marketing materials.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?