Your members already know which instructors are exceptional. Now you can too.
Spokk captures per-instructor ratings from every member after every class. You get individual scores, rating trends, and team comparison views — all based on actual member feedback, not attendance numbers or gut feel.
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Members follow instructors, not studios. That is both the biggest risk and the biggest opportunity in yoga.
Let me explain why this is such a specific problem for yoga studios versus other fitness businesses. In a gym, the equipment is the product. In yoga, the instructor IS the product. The physical space, the schedule, the branding — those things matter. But 67% of yoga practitioners say the teacher is the primary factor in which class they choose.
That creates two scenarios. The positive one: you have a beloved instructor who builds a loyal following, and that loyalty transfers to your studio. The negative one: that instructor leaves, and the following they built goes with them. Studios have lost 30-40% of their regular membership when a popular instructor moved on.
The way you manage both scenarios is with data. You need to know which instructors have the deepest member loyalty, which ones are building it, and which ones are quietly losing members. Without that data, you are guessing — and by the time attendance numbers tell you something is wrong, you are already in retention crisis.
The risk you can see coming
If you know Sarah has a 4.9 rating with 180 reviews and accounts for 35% of your weekly attendance — you can act on that dependency. Cross-promote other instructors. Build the studio brand alongside the personal one. Make a retention plan for her members.
The opportunity you can build on
High-rated instructors deserve prime-time slots, marketing promotion, and potential revenue-sharing structures that make them want to stay. You cannot make these decisions fairly without data that is not just based on who is popular in the staff meeting.
What you see in the Spokk instructor dashboard
Every piece of data below comes from real member feedback — not self-assessment, not attendance counts, not management perception.
Individual instructor overall score
A rolling average rating for each instructor based on all member submissions. Updated in real time as new feedback arrives. Displayed alongside the number of ratings so you know whether a score is statistically meaningful.
Rating trends over time
Week-over-week and month-over-month trend lines per instructor. Is their rating improving after the coaching conversation you had last month? Is a previously strong instructor showing a declining trend? The trend tells you more than the snapshot.
Dimension-level breakdowns
An instructor with a 4.5 overall might score 4.9 on class energy but 3.8 on cueing clarity. The dimension breakdown tells you exactly what to coach on — instead of "members seem to like you less lately," you have "your verbal cues could be clearer."
Team comparison view
All instructors ranked side by side with their scores, number of ratings, and trend direction. At a glance you see who is at the top, who is in the middle, and who needs attention.
Verbatim member comments per instructor
The open-text feedback associated with each instructor's ratings. This is where the most actionable insight lives — specific things members loved or found challenging, often phrased in ways that make perfect coaching material.
Example instructor comparison
Sarah K.
Vinyasa Flow, Power Yoga
4.9 ⭐
184 ratings
Marco L.
Yin, Restorative
4.7 ⭐
112 ratings
Aisha M.
Hot Yoga, Bikram
4.5 ⭐
93 ratings
Devon R.
Beginners, Gentle
3.8 ⭐
61 ratings
Instructor ratings make your Google reviews dramatically more effective
Wait, this connection is important and most studios miss it. When Spokk's AI generates a Google review draft for a happy member, it incorporates the specific instructor they rated. The result is a review that says something like: "Sarah's Wednesday vinyasa is the reason I come back every week. Her sequencing is thoughtful and the energy in that class is unlike anything I have experienced."
That review does two things simultaneously. First, it helps your Google ranking by providing specific, detailed content that is more valuable to Google's algorithm than a generic "great studio!" review. Second, it builds the instructor's personal brand within the studio's identity rather than separate from it.
A consistent stream of instructor-specific reviews also makes your studio more searchable. Someone searching "best vinyasa yoga instructor [city]" may land on your Google listing because your reviews specifically mention vinyasa instructors — while a competitor's reviews are all generic.
Frequently asked questions
How does Spokk track yoga instructor performance?+
What dimensions are instructors rated on?+
Can instructors see their own ratings?+
How does this help with instructor scheduling?+
How do instructor ratings connect to Google reviews?+
What if an instructor has a very low rating?+
How many ratings does an instructor need before the data is meaningful?+
Can I track substitute instructor performance separately?+
Does Spokk track performance for front desk staff too?+
Can I see trends over time for a specific instructor?+
More for yoga studios
Spokk for Yoga Studios
Full platform overview.
Client Feedback
The feedback system that powers instructor ratings.
Google Reviews
Instructor ratings feed directly into AI review drafts.
SMS Automation
The post-class sequence that collects ratings automatically.
Testimonials
Video and text testimonials from your most devoted members.
Staff Performance Product
Full detail on how staff tracking works.
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?