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📋 Client Feedback

Your members know exactly why they are leaving. They just never tell you.

Spokk creates a private feedback channel between your members and your studio. After every class, they get a personal SMS with a link to share their honest experience. That feedback lands in your dashboard — not on Google. You learn what is wrong in time to fix it.

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96%

of unhappy customers who leave never complain directly to the business

source
80%

of new yoga students quit within the first year — most without giving any reason

source
5x

more expensive to acquire a new member than to retain an existing one

source
70%

of customers who leave do so because of a problem that could have been resolved

source

Silent churn is the actual enemy. And it is almost entirely preventable.

Here is what I mean by silent churn. A member comes to your studio for two months. Something shifts. Maybe a class felt too advanced. Maybe their favorite instructor left. Maybe the 7am time slot stopped working with their schedule and they did not realize you added an 8am. They stop coming. You send a win-back discount email three months later. Too late.

The thing is, that member almost certainly had a moment where they thought "I should mention this." But yoga people do not complain. The culture of the practice is not one where you pull a staff member aside and say "your 6pm class is too crowded and the instructor talks too much." They just... stop coming. Quietly. And you never know why.

Spokk gives them a channel. A private, no-stakes way to share what they actually thought about their experience. No front-desk awkwardness. No writing a Google review they feel bad about. Just a quick form on their phone, two hours after class, when the experience is still fresh and honest.

When a member rates below your threshold, that feedback goes directly to your dashboard as a private note. You see the rating, the instructor, the class type, and their written comment if they left one. You can follow up. Offer to talk. Change something. That intervention window — between dissatisfaction and cancellation — is where you win retention battles.

According to Salesforce research, 70% of customers who leave do so because of a problem that could have been resolved. They did not leave because they hated you. They left because no one caught the problem in time.

Three feedback form types. Pick the one your members will actually complete.

The format of a feedback form matters more than most studios realize. A long questionnaire kills completion rates. A form that feels wrong for your member demographic gets abandoned. Spokk offers three distinct modes so you can match the form to the people you serve.

📝
Classic form

Best for most studios

What it is

The traditional form approach. Star ratings, service/class selection chips, per-dimension ratings (instructor quality, class pacing, music, space), and an optional open-text comment.

Why it works

Works for everyone. Clean, fast, familiar. Most members know exactly how to use it. Completion rates are strong because there is no learning curve.

Example output:

Rating: ★★★★☆ | Instructor: Sarah K. | Class: Vinyasa Flow | Comment: "Really enjoyed the sequencing today but the room was a bit warm."

💬
Chat form

Best for younger or tech-comfortable members

What it is

A conversational, AI-powered interface. Instead of a form, the member goes through a back-and-forth conversation — the form asks one question at a time, they respond, and the next question adjusts based on their answer.

Why it works

Feels like texting, not filling out a form. Higher engagement and more detailed responses from members who communicate naturally via messaging. The conversational format also surfaces nuance that a rating scale misses.

Example output:

"How was your class today?" → "Great, really loved the flow" → "What made it stand out for you?" → richer detail emerges naturally

🎙️
Voice form

Best for older members or those who prefer speaking

What it is

The member taps a button and speaks their feedback aloud — directly in their phone browser, no app needed. Spokk transcribes the audio automatically. The transcription becomes the raw material for the AI review generator.

Why it works

Typing is a barrier for many people, especially older members. Speaking is natural, fast, and produces richer feedback than typing. Instructors who serve senior yoga populations find this dramatically improves response rates.

Example output:

"I've been coming to Sunrise Yoga for three months now and I just want to say Sarah's Wednesday class is the highlight of my week..." — spoken naturally, transcribed perfectly.

What you actually learn from consistent member feedback

Let me walk through what becomes visible when you have a steady stream of verified member feedback — versus relying on gut feel and the occasional comment at the desk.

👩‍🏫

Which instructors members love vs. just tolerate

Individual instructor scores show you this objectively. Not who is most popular in the staff meeting, but who your members actually rate highest after their classes. The gap between a 4.9 and a 4.1 instructor is enormous in terms of retention.

🕰️

Which class times have quality issues

You might find that the 6am class consistently scores lower on instructor energy, or that Sunday afternoon has the worst space ratings because it overlaps with another event. Patterns in the data reveal operational problems you would never notice otherwise.

📉

Early warning signs before a member cancels

A member who submits two or three negative ratings in a row is showing you the cancellation signal before they act on it. Reach out. Ask what happened. You have a small window.

🎵

Specific things members want changed

The open-text field surfaces specifics: the music in the hot room, the temperature, the fact that the 7pm class always starts five minutes late, the locker room situation. These are fixable things that you now have data on.

🏆

What your best classes have in common

Look at your highest-rated sessions. What instructor? What time? What class type? What was the attendance level? You can learn what to replicate, not just what to fix.

🆕

How new members are experiencing their first classes

First-visit experience is everything in yoga retention. Segment your feedback by new vs. returning members and you will immediately see whether your onboarding experience is hitting the mark.

Frequently asked questions

How does Spokk collect feedback from yoga members?+
Spokk sends a personalized SMS to each member approximately 2 hours after their class. The SMS contains a unique link that opens a mobile-optimized feedback form in their browser — no app required. The form lets them rate their class experience, their instructor, specific dimensions like pacing, energy, and cueing, and add an open comment.
What feedback form types does Spokk offer for yoga studios?+
Spokk offers three form types: Classic (traditional star ratings, service selection, open text — best for most studios), Chat (conversational AI-powered flow that feels like texting, higher completion for younger members), and Voice (the member speaks their feedback aloud, Spokk transcribes it automatically — no typing required, great for members who prefer talking).
Is member feedback kept private from the public?+
Yes. All feedback collected through Spokk is private — it goes directly to your dashboard and is never posted publicly. For members who rate positively, Spokk offers them an easy shortcut to share on Google using an AI-drafted review. For members who rate negatively, their feedback lands in your dashboard as a private service-recovery note so you can follow up.
Can I see which instructor a piece of feedback is about?+
Yes. The feedback form includes an instructor selection step, so every response is tied to the specific instructor the member worked with. Your dashboard shows individual instructor scores, trends, and a team comparison view.
How does feedback help with member retention?+
Silent churn — members who leave without explaining why — is the biggest retention problem in yoga studios. Spokk's private feedback channel gives dissatisfied members a direct way to tell you what is wrong. Studios that respond to negative feedback before a member cancels can recover that relationship. You cannot fix what you do not know is broken.
Can I customize the feedback form for my yoga studio?+
Yes. You can customize the questions, rating dimensions, instructor list, class type options, and the overall form. Feedback forms support English, Spanish, and French with AI-powered auto-translation and manual override.
How quickly do I see member feedback in the dashboard?+
In real time. As soon as a member submits their feedback, it appears in your Spokk dashboard. You can set up notifications so you are alerted immediately when new feedback arrives.
What is verified feedback?+
Verified feedback means each feedback submission is tied to a specific member via their unique personal link. You always know who submitted what — unlike anonymous suggestion boxes or generic form links where anyone can submit anything.
Does Spokk support multi-language feedback forms?+
Yes. Spokk supports English, Spanish, and French with built-in AI auto-translation. Your form questions, rating labels, and UI elements are automatically translated. You can also manually override any translation to match your studio's specific language style.
Can I track feedback trends over time?+
Yes. Your Spokk dashboard shows feedback trends over time — average ratings by week or month, sentiment shifts, individual instructor score trends, and comparison across multiple locations if you have more than one studio.

More for yoga studios

Spokk for Yoga Studios

Full platform overview.

Google Reviews

Turn feedback into AI-drafted Google reviews.

SMS Automation

Post-class sequence that runs itself.

Instructor Performance

Per-instructor scores from real feedback.

Loyalty Program

QR check-in and automatic milestone rewards.

Feedback Software

How the feedback system works in detail.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?