Pricing
โ† Back to Spokk for Auto Repair Shops
๐Ÿ’ฌ Customer Feedback

Most customers won't tell you what went wrong. They'll just tell Google.

Spokk gives every customer a private channel to share feedback directly with you after every visit. You catch problems while you can still fix them. Happy customers get an easy path to Google. You get data that actually improves your shop.

No credit card required ยท All features included ยท Setup in 15 minutes

96%
of unhappy customers don't complain to the business โ€” they just leave, or they go to Google
source โ†—
5x
more expensive to acquire a new customer than to retain an existing one โ€” feedback helps retention
source โ†—
70%
of customers who leave a business do so because they felt uncared for โ€” not because of price or quality
source โ†—
67%
of customer churn is preventable โ€” if the business had caught and responded to the issue in time
source โ†—
The silent majority

The customer who's upset about something isn't going to tell you. Not at the counter.

Here's the thing about auto repair complaints. They're usually not about the quality of the work. Most shops do technically fine work. They're about the experience around the work: the car wasn't ready when promised, nobody called to explain the extra charge, the service advisor felt pushy, the waiting room was uncomfortable. Things that are completely fixable โ€” if you know they happened.

The problem is that customers don't say this at the counter. They smile, pay, drive off, and stew. They tell their spouse. They tell their friend at work. They might go home and leave a 2-star Google review with a very specific grievance. And you find out about it days later when the damage is already done.

Spokk gives every customer a private channel to say exactly what they thought, right after the visit when the experience is still vivid. An SMS arrives two hours after pickup. They tap the link. They rate their overall experience. They rate their service advisor. They leave a comment if they want to. That feedback goes directly to your dashboard โ€” private, specific, actionable.

For customers who had a great experience? Spokk offers them an easy path to share on Google, with an AI-drafted review ready to post. For customers who have a concern? You see it immediately. You can call them back. You can address it. That call โ€” that gesture โ€” is often the difference between a lost customer and a loyal one.

What the feedback form captures

Not a generic survey. Structured feedback that gives you real intelligence about how your shop is performing.

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Overall star rating

The customer rates their overall experience. Sets the tone for everything else.

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Service type selection

Customers select what they had done: oil change, brakes, tires, engine work, diagnostics, etc. Lets you filter feedback by service category.

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Staff ratings

Customers rate the specific staff member they worked with โ€” service advisor or technician. Builds individual performance profiles over time.

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Dimension ratings

Star ratings across specific dimensions: communication, wait time, value for money, quality of work. Shows where to improve.

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Open-text comment

A free-text box for anything they want to say. This is often where the most useful and specific feedback comes through.

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Multilingual support

The form supports English, Spanish, and French. Auto-detects browser language. Useful for shops in multilingual communities.

The complaints that kill auto shop reputations โ€” and how feedback catches them early

These are the most common themes in 1-star auto repair reviews on Google. Every single one of them is a fixable operational issue โ€” if you know about it before the review goes up.

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"The car wasn't ready when they said it would be, and nobody called me."

How feedback catches it: Feedback surfacing this pattern gives you a real signal that your communication process needs work. One quick process change โ€” update calls whenever a job runs long โ€” fixes this.

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"They charged me for something they never explained or got my approval for."

How feedback catches it: A recurring feedback theme around surprise charges tells you exactly which service advisors need coaching on getting approval before doing additional work.

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"The same problem came back within a week."

How feedback catches it: Feedback collected days after pickup catches re-occurrences. A proactive call from you โ€” before they leave a review โ€” and a free fix turns this into a loyalty-building moment.

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"They tried to upsell me on stuff I didn't need."

How feedback catches it: Pressure-selling complaints point directly to specific advisors. Feedback data tells you exactly who is generating this theme and on which types of service calls.

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"The waiting room was a mess and nobody told me how long it would be."

How feedback catches it: Operational feedback about facilities and wait transparency is easy to act on โ€” but only if you know customers are experiencing it consistently.

Your feedback dashboard โ€” everything in one place

Every feedback submission lands in your Spokk dashboard. Private, organized, and filterable. You see the full picture without chasing down comment cards or scrolling through Google reviews.

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Rating trend charts

See how your average rating is moving week over week and month over month. Spot dips before they become a trend.

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Per-staff scores

Individual ratings for each tech and service advisor. See who's performing and who needs coaching โ€” with real data.

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By service category

Filter feedback by service type. Find out if brake jobs have lower satisfaction than oil changes, and why.

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Low-rating alerts

Flag negative feedback for follow-up. Know immediately when a customer had a bad experience โ€” don't wait to find it on Google.

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Full comment history

Read every open-text comment from every customer. This is where the most specific and actionable feedback lives.

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Linked to automation

Feedback connects to the full automation sequence โ€” reviews, referrals, and loyalty all flow from the same feedback event.

Frequently asked questions about customer feedback for auto repair shops

How does Spokk collect customer feedback for auto repair shops?+
After every completed job, Spokk sends the customer a personalized SMS with a feedback link. The customer taps the link and fills out a mobile-optimized form: overall star rating, the service they received, ratings for individual staff members, and an open-text comment box. All feedback lands in your Spokk dashboard. No paper forms, no manual tracking.
What types of feedback questions can I ask?+
Spokk's feedback form supports overall star ratings, service selection chips (so customers tag what they had done, like oil change, brakes, or tires), per-dimension star ratings (service quality, communication, wait time, value), individual staff ratings, and an open-text question for comments. You can configure which questions appear.
What happens when a customer leaves negative feedback?+
Negative feedback lands in your dashboard as a private service-recovery note. You can see exactly what the customer said and act on it before it becomes a public review. Spokk also sends the customer a service-recovery prompt inviting them to share more with you directly. This gives you a chance to call them, address the issue, and often save the relationship. Spokk does not prevent any customer from independently going to Google and leaving a review.
Can I see feedback broken down by technician or service advisor?+
Yes. If your feedback form includes individual staff ratings, your dashboard shows per-staff scores, trends over time, and comparison views across your team. This surfaces training needs and top performers without guessing.
Can I see feedback broken down by service type?+
Yes. Because customers select their service type on the feedback form, you can filter feedback by service category โ€” oil changes vs. brake jobs vs. tire work vs. major engine repairs. If a specific service is generating disproportionate complaints, you'll see it in the data.
How does feedback connect to Google review generation?+
The feedback the customer submits is the raw material for the AI Google review draft. Their star ratings, written comments, service type, and staff ratings all feed into the AI to generate a personalized review in their own voice. Customers who rate positively are then shown the draft and offered a one-tap path to post it to Google.
What is the difference between Spokk feedback and just reading Google reviews?+
Google reviews are public, anonymous-feeling, and represent only the subset of customers who felt strongly enough to post. Spokk feedback is private, structured, and comes from every customer you ask โ€” giving you a statistically representative view of how your shop is actually performing. You also get it much faster, while the experience is still fresh.
Can customers submit feedback in Spanish or French?+
Yes. Spokk supports English, Spanish, and French on the feedback form. If a customer's browser is set to Spanish or French, the form can auto-detect and display in their language. Useful for shops in multilingual communities.
Does feedback collection require an app?+
No. Customers tap a link in an SMS and the feedback form opens in their phone browser. No app download required. Works on any smartphone.
How do I see all customer feedback in Spokk?+
Your Spokk dashboard shows all feedback submissions with timestamps, ratings, service types, staff ratings, and comments. You can filter by date, rating, staff member, or service type. You can also see trend charts showing how your ratings are moving over time.
Can I use feedback to improve my shop operations?+
That's the main point. Feedback reveals patterns you'd never see from Google reviews alone: which service categories have the lowest satisfaction, which staff members are generating complaints, whether wait time or communication issues are recurring themes. With that data, training and process decisions become obvious rather than guesswork.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?