What 14,007 customer ratings reveal about reviews
We analyzed 14,007 customer ratings and 5,406 feedback responses across 970+ local businesses on Spokk. The clearest finding: how you ask for a review matters more than whether you ask. Here is what the data shows.
Based on Spokk platform data, February 2024 to June 2026. Last updated June 2026.
When a review request included an AI-written first draft, 61.5% of customers clicked through to the Google review page, versus 26.0% when it did not. That is roughly a 2.4x difference.
Since the Google-review click-through step launched in November 2025, 50.6% of feedback responses clicked through to the Google review page (n=2,156). We measure the click-through, not whether the review was ultimately posted.
Across 14,007 ratings, the average was 4.52 out of 5, with 76% of ratings at five stars. Asking every customer, the right way, surfaces a mostly-happy base.
AI-drafted requests get 2.4x more click-throughs
The biggest lever was not the channel or the timing. It was whether the customer was handed a ready-to-edit review draft. Of customers who received an AI-written draft, 61.5% clicked through to the Google review page. Of those who did not, only 26.0% did. Removing the blank-page problem appears to be the single highest-impact change a business can make to its review flow.
n = 2,156 feedback responses since November 2025. Observed correlation, not a controlled experiment.
The rating distribution (4.52★ average)
Across 14,007 ratings collected through feedback forms, the average was 4.52. Three quarters of ratings were five stars. This reflects businesses that ask every customer for feedback through a simple, low-friction flow.
Methodology
- Source. Aggregated, anonymized data from the Spokk platform across 970+ businesses.
- Sample. 14,007 customer ratings and 5,406 feedback responses collected between February 2024 to June 2026.
- Review click-through. Measured only for responses after November 2025, when the Google-review click-through step was introduced (n=2,156). Earlier responses are excluded so the rate is not understated.
- Definition. A "click-through" means the customer continued from feedback to Google to leave a review. We do not independently verify the review was posted, so true posted rates may differ.
Put these findings to work
Spokk hands every customer an AI-written review draft automatically, the change linked to a 2.4x lift above. Set it up once and every visit turns into a review request on autopilot.