More 5-star reviews.
More service visits.
Less chasing both.

Yes, and they work differently, which is the right way to do it. Sales feedback focuses on the buying experience: pressure level, salesperson knowledge, F&I process, delivery handover. Service feedback focuses on communication, wait times, advisor quality, and value perception. You can configure separate feedback forms for each department, triggered by different events in your workflow.

Spokk connects via REST API, which means you can trigger the automation sequence from your DMS when a repair order is closed or a vehicle is delivered. We also support Zapier and Pabbly if you want a no-code integration path. Your BDC team can also trigger sequences manually through the staff dashboard, which is useful during a transition period while you set up the API connection.

Yes, completely. Here's what Spokk does: it uses the customer's actual ratings, their actual comments from the feedback form, and their specific experience details to draft a review in their voice. The customer reads it, edits it if they want, copies it, and posts it themselves from their own Google account. Nothing is fabricated. Nothing is posted without their active decision to post it. Spokk never blocks any customer from independently leaving a Google review. Google's policies prohibit fake reviews and incentivized reviews. Spokk's process is neither: it's a writing assistant that helps real customers share their real experiences more easily.

Yes. When customers fill out the feedback form, they can select which staff member they worked with. If your DMS integration maps contacts to advisors, it can be pre-populated. The dashboard shows individual ratings for each advisor including trend over time, verbatim comments, and comparison to the team average. You'll know specifically who is getting low ratings and be able to read exactly what customers said.

Absolutely. Multi-location dealer groups are a natural fit. Each location has its own profile, its own QR codes, its own feedback forms, and its own reporting. You can view individual location performance or roll up to the group level. Staff ratings are location-specific, so a service advisor at your Toyota store doesn't get mixed in with your Honda advisors.

You print a QR code and display it at service drop-off (on the counter, on a table stand, on a wall sign). Customers scan it when they check in. Spokk logs the visit, increments their loyalty count, and if they've hit a milestone you've configured, sends them an SMS reward automatically. You configure the milestones and rewards. Examples that work well: free tire rotation on the 5th visit, free car wash on every visit, $50 service credit on the 10th visit.

You configure the rewards and you control what triggers a reward payment. Spokk tracks the referral code and flags it as pending when a new customer mentions the code at check-in. Your team confirms the referral (or it can be set to auto-confirm after a completed visit). The reward SMS is sent after confirmation. You're never charged automatically for a referral claim, you always control the confirmation step.

Spokk doesn't replace OEM CSI surveys, but it complements them well. The feedback you collect in Spokk is real-time and covers every customer, not the sample that OEM surveys reach. You'll catch problems immediately and fix them before they show up in the next CSI batch. Over time, fixing problems faster leads to better CSI outcomes because the issues that tank CSI scores (advisor communication, wait time surprises, delivery handover problems) are exactly what Spokk's feedback forms are designed to catch.

The core setup takes about 5-10 minutes: enter your dealership name and Google review link, customize the default SMS templates if you want, and print your QR codes. Your team can start triggering the automation sequence the same day. The API integration with your DMS takes longer depending on your DMS provider, but you don't need it to get started. QR code check-in and manual staff triggers work fine in the meantime.

Spokk is priced by customer volume: Starter at $59/month for up to 250 customers, Growth at $99/month for up to 500 customers, and Pro at $199/month for up to 1,500 customers. SMS is included in all plans. For multi-rooftop groups, reach out and we can talk about volume pricing. There's a 14-day free trial, no credit card required.

Yes. Spokk handles opt-outs in full compliance with carrier regulations. Any customer who replies STOP to an SMS is immediately removed from the sequence and will not receive further messages. Opt-out status is tracked in the Spokk contact record so they're not re-added accidentally. Spokk also respects cooldown settings so frequent service customers (like fleet customers who come in monthly) aren't messaged on every visit.