Spokk for car dealerships
A Google review invitation for every car buyer, at delivery
Spokk asks every buyer how their purchase went and every service customer how their visit went, sends concerns to the right manager, and invites every one of them to review you on Google with a draft written from their own words.
- 14-day free trial
- No credit card
- 60-day money-back guarantee
Today, 4:12 PM
Hi Erin, congratulations on your new car from Lakeside Motors! How did we do? spokk.io/f/k2Rm7a Reply STOP to opt out
Feedback received
Bought my new car from Lakeside Motors. No pressure at all, the trade-in offer was fair, and the car was detailed and ready on time.
Feedback received
Bought my new car from Lakeside Motors. No pressure at all, the trade-in offer was fair, and the car was detailed and ready on time.
How it works
What happens after every purchase or service visit
A buyer is happiest the day they drive away, and a service customer the hour they get their car back. Spokk asks both, every time, without depending on whoever is on shift.
- Step 1
At delivery or pickup
The purchase or service visit goes into Spokk
Deliveries and service jobs come in from your CRM or DMS, a daily spreadsheet upload, or a salesperson adding the buyer in the staff portal.
- Step 2
2 hours later
Spokk asks how it went
A text or email with a short form. If they don't answer, one reminder follows the next day.
- Step 3
Right after they answer
They are invited to review you
Every customer gets the same Google review invitation, with a draft written from their own feedback.
- Step 4
In the weeks after
Customers come back
Service reminders bring buyers back to your service lane, and a referral code goes out about three weeks after the sale.
When to ask a car buyer
A couple of hours after delivery, once they are home with the car, is when buyers are most enthusiastic. Service customers can be asked a couple of hours after pickup. The same customer will not be asked again until the waiting period you choose has passed, so a buyer who comes back for a first service is not asked twice in a week.
The texts
Short, friendly texts your customers will actually open
One short text from your dealership's name, with a link to a quick form. Different wording for sales and service is easy to set up.
- Every text carries your business name, so nobody wonders who it is from.
- Sent between 8am and 9pm in your time zone, unless you choose other hours.
- Opt-outs are handled for you: anyone who replies STOP is never texted again.
- Customers with no mobile number get the same messages by email.
Today, 4:12 PM
Hi Erin, congratulations on your new car from Lakeside Motors! How did we do? spokk.io/f/k2Rm7a Reply STOP to opt out
Today, 4:58 PM
Hi Erin, leave us a Google review: spokk.io/f/9pLw2c Reply STOP to opt out
3 weeks later
Hi Erin, know someone who'd love Lakeside Motors? Share your referral: spokk.io/f/Hq4xVt Reply STOP to opt out
Feedback
Know how every sale and service visit went
Buyers rate the sales experience, finance and delivery. Service customers rate the repair, the communication and the wait.
Questions you could ask
- How was your buying experience overall?
- How was the finance and paperwork process?
- Was your car ready when promised?
- How likely are you to service your car with us?
- How likely are you to recommend us to a friend?
Star ratings, a comment box and up to ten questions of your own. You choose what appears.
Lakeside Motors
How was your visit?
New vehicle delivery
Every answer reaches you straight away
Managers get an email for every answer, so a slow finance office or a paperwork mistake reaches the right desk that afternoon. Reply from Spokk to fix it, and the customer still gets the same review invitation as everyone else.
New feedback for Lakeside Motors
To you and your managers
Mike A.
Love the car but finance took three hours and the paperwork had a mistake.
Google reviews
Reviews from buyers and the service lane
Spokk invites every customer after their feedback with a draft built from what they wrote, so reviews talk about the real experience of buying and servicing a car with you.
- Every customer gets the same invitation, whatever they rated. Asking only happy customers is review gating, which Google does not allow.
- The draft only uses what they told you, and they can change any of it.
- They post it themselves, from their own Google account. Spokk never posts reviews for anyone.
- Once you confirm a customer has left a Google review, Spokk stops asking them.
Thanks for your feedback
We've drafted a review from your feedback. Tap it to change anything before you post.
Review draft for Lakeside Motors
Bought my new car from Lakeside Motors. No pressure at all, the trade-in offer was fair, and the car was detailed and ready on time.
They post it themselves, from their own Google account.
85%
of consumers are more likely to use a business after reading positive reviews, and 77% less likely after negative ones.
BrightLocal Local Consumer Review Survey, 2026
What Spokk has measured so far
1.4x
more customers click through to Google when the request includes an AI-written draft
1 in 3
feedback responses click through to the Google review page
4.5★
average across 14,000+ customer ratings collected on Spokk
Spokk platform data, November 2025 to June 2026 (2,156 feedback responses; 14,007 ratings all time). These are click-throughs to Google, not counted reviews.
Sandra J.
Smoothest car purchase I have ever had. In and out in under two hours.
Suggested reply
Thank you, Sandra! We are so glad it was quick and easy. Enjoy the new car, and we will see you at your first service.
Reply to every review in a minute
Connect your Google Business Profile and every review appears in Spokk, old and new. Spokk suggests a reply that fits what the reviewer said, you edit it if you like, and post it without opening Google.
Every review gets a suggested reply in Spokk. Answering the complaints calmly, on Google, shows the next buyer how you handle a problem.
See it live
Try it the way your customers will
This is a real Spokk form, exactly what your customer sees on their phone after a visit. Rate a pretend visit and see the review Spokk writes from your answer. It takes about 30 seconds.
- 1Pick a form and give the visit a few stars.
- 2Write a line about it, or skip that.
- 3Watch the review draft appear, ready to copy.
It is a demo business, so try anything. Your own form carries your name, logo, colours and questions.
Repeat visits
Keep buyers in your service lane
The relationship after the sale is worth as much as the sale. These keep customers coming back to you.
Service rewards
Every service visit counts toward a reward you choose, like a free detail after five visits.
About loyalty programBuyer referrals
Buyers get a personal code to share. When a friend buys or books a service with it, both get the reward you set.
About referralsSalesperson and advisor ratings
Customers can rate the salesperson or service advisor who helped them on the private form. You see each rating on the response and in your export.
About staff ratingsIn your dashboard
Every purchase or service visit, every answer, in one place
See how many customers were asked, how many answered, what they said and how many Google reviews followed, for every location.
Setup
Getting deliveries and service visits into Spokk
Most dealerships connect their CRM, or upload a daily list until they do.
Your CRM or DMS
If it can reach HubSpot, GoHighLevel, Zoho or our API, deliveries and closed service jobs flow in on their own. If not, tell us what you use.
Daily spreadsheet
Export the day's deliveries or service jobs and upload them. Spokk checks everyone in at once.
From the showroom floor
Salespeople add a buyer in the staff portal at delivery, from their phone.
Good to know for car dealerships
Do not ask buyers to name their salesperson
Since April 2026, Google's policy says businesses should not ask for reviews that include specific content, including the name of a staff member. Rate staff on your private form, and let customers write their reviews in their own words.
Ask every buyer, not the ones who smiled
Letting salespeople choose who gets asked is how dealerships drift into review gating, which Google does not allow. Spokk asks every buyer and every service customer the same way.
Pricing
Simple pricing, with nothing to lose
One price for the whole business. Sign up free for 14 days, and if you stay, your first 60 days are covered by a full money-back guarantee.
Spokk, for your whole business
From$149/month
Billed monthly, no contract. Your price depends on the features you choose and how many customers you serve each month.
- Free for 14 days
- No credit card
- Cancel any time
Included at every price
- One price for the dealership, sales and service together, starting at $149 a month with no contract. Never priced per rooftop.
- Unlimited locations and team members, so a second site does not double your bill.
- Need a feature or a connection to software you already use? If it is within our ability, we build it at no extra cost.
Comparing tools? See how Spokk compares →
60days
60-day money-back guarantee
Use Spokk with your real customers. If it is not right for your business, tell us within 60 days of your first payment and we refund what you paid, in full. No forms and no hoops.
- Full refund of what you paid
- Just ask by email or on a call
- No contract on monthly plans
- Cancel any time in settings
We would rather earn your business every month than hold you to a contract. If Spokk is not paying for itself, you should not be paying for Spokk.
We shape Spokk around your business
Tell us how you work and we set Spokk up to match: your wording, your questions, your timing. Need a feature it does not have yet, or a connection to software you already use? If it is within our ability, we build it for you at no extra cost.
- Your texts, forms, questions and timing, set up with you on a call
- Custom features built for you, if it is within our ability
- Connections to the tools you already use, built if we do not have them yet
- A real person who keeps adjusting it until it fits
We are flexible. If something does not fit how your business works, tell us and we change it, and we keep working with you until you are happy.
Updates and new features are included too, as you would expect.
14-day free trial, no credit card. Talk to a real person any time.
FAQ
Questions car dealerships ask
Is there a tool that gets a Google review from every car buyer at delivery?
Can sales and service get different messages?
Can buyers mention their salesperson in a review?
Does it work across several rooftops?
How much does Spokk cost for a dealership?
Ask every buyer, every time
Sign up free and send today's deliveries their first feedback request.
14-day free trial. No credit card needed. 60-day money-back guarantee.