Spokk for travel agencies and tour operators
Turn every trip into the review that books the next one
People trust a travel agent or tour company with their holiday because of what other travelers say. Spokk asks every traveler how it went when they get back, sends every answer to you, and invites every one of them to review you on Google or TripAdvisor with a draft written from their own words.
- 14-day free trial
- No credit card
- 60-day money-back guarantee
Day after return, 10:00 AM
Hi Sophie, welcome home from Wanderwell Travel! How was your trip? spokk.io/f/k2Rm7a Reply STOP to opt out
Feedback received
Booked ten days in Italy with Wanderwell Travel. The planning was spot on, every hotel was perfect, and when our train was cancelled they rebooked us within the hour.
Feedback received
Booked ten days in Italy with Wanderwell Travel. The planning was spot on, every hotel was perfect, and when our train was cancelled they rebooked us within the hour.
How it works
What happens after every trip
Travelers come home full of stories, then life takes over. Asking every one of them in the first days back captures the trip while it is still vivid.
- Step 1
When they get home
The trip goes into Spokk
Add travelers on their return date, or upload a spreadsheet of returning trips, or send them from your CRM through HubSpot, GoHighLevel, Zoho or our API. Tour operators add guests at the end of the tour.
- Step 2
A day after return
Spokk asks how it went
A text or email with a short form. If they don't answer, one reminder follows the next day.
- Step 3
Right after they answer
They are invited to review you
Every traveler gets the same Google review invitation, with a draft written from their own feedback.
- Step 4
In the weeks after
Travelers come back
Returning travelers book their next trip with you, and a referral code goes out for them to share with friends.
When to ask a traveler
For agencies, the day after travelers get home, once they have unpacked but before the memories fade. For tours and day trips, the same evening. Add travelers on their return date, not their booking date, so nobody is asked before they have been away.
The texts
Short, friendly texts your travelers will actually open
A warm welcome-home text from your agency's name with a link to a one-minute form. Travelers can answer in English, Spanish, French, German or Japanese.
- Every text carries your business name, so nobody wonders who it is from.
- Sent between 8am and 9pm in your time zone, unless you choose other hours.
- Opt-outs are handled for you: anyone who replies STOP is never texted again.
- Travelers with no mobile number get the same messages by email.
Day after return, 10:00 AM
Hi Sophie, welcome home from Wanderwell Travel! How was your trip? spokk.io/f/k2Rm7a Reply STOP to opt out
Day after return, 10:41 AM
Hi Sophie, leave us a Google review: spokk.io/f/9pLw2c Reply STOP to opt out
3 weeks later
Hi Sophie, know someone who'd love Wanderwell Travel? Share your referral: spokk.io/f/Hq4xVt Reply STOP to opt out
Feedback
Know how every part of the trip went
Travelers rate the planning, the hotels, the transfers and your help while they were away, so you know which suppliers to keep.
Questions you could ask
- How was your trip overall?
- How were the hotels we booked?
- Did the transfers and tours run on time?
- Were we easy to reach while you were away?
- Would you book your next trip with us?
Star ratings, a comment box and up to ten questions of your own. You choose what appears.
Wanderwell Travel
How was your visit?
Ten days in Italy
Every answer reaches you straight away
Every answer reaches you by email straight away. A transfer that never showed is something to raise with the supplier, and the traveler still gets the same review invitation as everyone else.
New feedback for Wanderwell Travel
To you and your managers
Martin G.
Hotels were great, but the Rome transfer never showed and we waited an hour at the airport.
Google reviews
Reviews that answer "will they look after us?"
Spokk invites every traveler after their feedback with a draft built from what they wrote. Send them to Google, to TripAdvisor, or give them both on one branded page.
- Every traveler gets the same invitation, whatever they rated. Asking only happy travelers is review gating, which Google does not allow.
- The draft only uses what they told you, and they can change any of it.
- They post it themselves, from their own Google account. Spokk never posts reviews for anyone.
- Once you confirm a traveler has left a Google review, Spokk stops asking them.
Thanks for your feedback
We've drafted a review from your feedback. Tap it to change anything before you post.
Review draft for Wanderwell Travel
Booked ten days in Italy with Wanderwell Travel. The planning was spot on, every hotel was perfect, and when our train was cancelled they rebooked us within the hour.
They post it themselves, from their own Google account.
42%
of consumers say they are unlikely to use a business that ignores its reviews.
BrightLocal Local Consumer Review Survey, 2026
What Spokk has measured so far
1.4x
more customers click through to Google when the request includes an AI-written draft
1 in 3
feedback responses click through to the Google review page
4.5★
average across 14,000+ customer ratings collected on Spokk
Spokk platform data, November 2025 to June 2026 (2,156 feedback responses; 14,007 ratings all time). These are click-throughs to Google, not counted reviews.
Helen D.
Our honeymoon was flawless from start to finish.
Suggested reply
Thank you, Helen, and congratulations again. It was a joy to plan. We hope to see you for your first anniversary trip.
Reply to every review in a minute
Connect your Google Business Profile and every review appears in Spokk, old and new. Spokk suggests a reply that fits what the reviewer said, you edit it if you like, and post it without opening Google.
A reply to a review about a missed transfer shows the next traveler how you handle problems far from home. Spokk suggests one for you to edit.
See it live
Try it the way your travelers will
This is a real Spokk form, exactly what your customer sees on their phone after a visit. Rate a pretend visit and see the review Spokk writes from your answer. It takes about 30 seconds.
- 1Pick a form and give the visit a few stars.
- 2Write a line about it, or skip that.
- 3Watch the review draft appear, ready to copy.
It is a demo business, so try anything. Your own form carries your name, logo, colours and questions.
The next trip
Bring travelers back for the next trip
A traveler who loved their trip will book again. These make sure it is with you.
Friend referrals
Travelers get a personal code to share. When a friend books with it, both get the reward you set.
About referralsTrip testimonials
Travelers can record a short video or write a testimonial from their phone, and you show it on your website.
About testimonialsAgent and guide ratings
Travelers can rate the agent who planned the trip or the guide who led the tour. You see each rating on the response and in your export.
About staff ratingsIn your dashboard
Every trip, every answer, in one place
See how many travelers were asked, how many answered, what they said and how many Google reviews followed, for every location.
Setup
Getting trips into Spokk
Add travelers on their return, in bulk, or from your CRM.
On return day
Add the traveler in the staff portal when they get home, in a few taps.
Returning trips
Upload a spreadsheet of this week's returning travelers and Spokk asks them all.
Your CRM
If your CRM can reach HubSpot, GoHighLevel, Zoho or our API, travelers flow in on their return date. If not, tell us what you use.
Good to know for travel agencies and tour operators
Ask after the trip, not after the booking
A review written at booking is about your website. A review written after the trip is about the holiday, which is what the next traveler wants to read.
Ask every traveler, the same way
Asking only the travelers who had a perfect trip is review gating, which Google does not allow. Spokk asks everyone, and the unhappy ones reach you privately and first.
Pricing
Simple pricing, with nothing to lose
One price for the whole business. Sign up free for 14 days, and if you stay, your first 60 days are covered by a full money-back guarantee.
Spokk, for your whole business
From$149/month
Billed monthly, no contract. Your price depends on the features you choose and how many customers you serve each month.
- Free for 14 days
- No credit card
- Cancel any time
Included at every price
- One price for the agency, however many agents and offices, starting at $149 a month with no contract.
- Unlimited locations and team members, so a second site does not double your bill.
- Need a feature or a connection to software you already use? If it is within our ability, we build it at no extra cost.
Comparing tools? See how Spokk compares →
60days
60-day money-back guarantee
Use Spokk with your real customers. If it is not right for your business, tell us within 60 days of your first payment and we refund what you paid, in full. No forms and no hoops.
- Full refund of what you paid
- Just ask by email or on a call
- No contract on monthly plans
- Cancel any time in settings
We would rather earn your business every month than hold you to a contract. If Spokk is not paying for itself, you should not be paying for Spokk.
We shape Spokk around your business
Tell us how you work and we set Spokk up to match: your wording, your questions, your timing. Need a feature it does not have yet, or a connection to software you already use? If it is within our ability, we build it for you at no extra cost.
- Your texts, forms, questions and timing, set up with you on a call
- Custom features built for you, if it is within our ability
- Connections to the tools you already use, built if we do not have them yet
- A real person who keeps adjusting it until it fits
We are flexible. If something does not fit how your business works, tell us and we change it, and we keep working with you until you are happy.
Updates and new features are included too, as you would expect.
14-day free trial, no credit card. Talk to a real person any time.
FAQ
Questions travel agencies and tour operators ask
How do travel agencies get more Google reviews?
Can tour operators use Spokk on the day of the tour?
What should a travel agency feedback form ask?
Can travelers answer in their own language?
How much does Spokk cost for a travel agency?
Hear from every traveler when they get home
Sign up free and ask this week's returning travelers how it went.
14-day free trial. No credit card needed. 60-day money-back guarantee.