More 5-star reviews.
More returning diners.
Less you chasing both.
Spokk is the all-in-one growth platform for restaurants. Feedback collection, AI-powered Google reviews, SMS automation, loyalty rewards, referral tracking, and staff performance. All from one dashboard.
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Your regulars love you. They just never tell Google about it.
Here's something that'll mess with your head. 93% of diners read reviews before choosing a restaurant. Not some of them. Basically all of them.
And yet most restaurants with genuinely great food, warm service, and loyal regulars have 60-something reviews sitting on Google that haven't moved in months. Why? Because your happy diners finish the meal, pay the bill, and go home. They intend to leave a review. Genuinely. But then life happens. Opening Google, searching for your restaurant, clicking "write a review," staring at a blank box, writing something coherent enough to feel worth posting. It never gets done.
Meanwhile, the one table who waited 12 minutes for their steak found that review form with zero hesitation. (You know exactly the type I'm talking about.)
Spokk catches your happy diners 2 hours after their meal, when the experience is still vivid. It sends a quick feedback SMS, and once they rate their experience positively, the AI drafts a full, personalized Google review in their own voice. They read it, maybe change a word, and post it. The whole thing takes under 90 seconds.
That's the difference between four new reviews a month and forty. And a Harvard study found each 1-star improvement in your Yelp rating translates to a 5-9% revenue increase. So this isn't just a vanity metric.
Most diners who love your food just never come back. Not because they hated it.
Every restaurant has ghosts. Not the haunted kind (though if you've worked a Saturday night service you might disagree). I mean the tables that used to come in every few weeks, ordered their usual, tipped well, and then just... stopped showing up.
No bad Yelp review. No dramatic walkout. They just drifted. And here's the uncomfortable truth: most of them weren't even unhappy. They just had no specific reason to come back to you rather than trying somewhere new.
The fix is giving them a reason. Not a generic email newsletter they'll unsubscribe from. A real touchpoint, timed to catch them when the meal is still on their mind, and a system that reminds them you exist every few weeks without being annoying about it.
Spokk's SMS automation runs this for you automatically. Two hours after a visit, they get a feedback request. Three days later, if they haven't left a Google review, a gentle nudge. Twenty days later, a referral invite with their own unique link. Every message is smart enough to skip steps that are no longer relevant. Set it up once and it just runs.
Find out what diners actually think before it ends up on Yelp.
Think about the last time a table left a little unhappy. Maybe the kitchen was backed up, or the server was in the weeds, or the fish came out slightly overdone. Did they tell you? Probably not. Did they tell Google? Possibly.
Private feedback is the version of that conversation you actually get to have. Spoken directly to you, not broadcast to the internet. Spokk collects feedback from every diner through a quick post-visit SMS form. Ratings, comments, dishes they tried, staff they interacted with. It all lands in your dashboard where you can actually do something with it.
Diners who rate their experience highly are also offered an easy path to share publicly on Google, with an AI-drafted review ready to post. Diners who had a frustrating experience get a direct message to you. Either way, you know what happened.
Spokk never blocks any diner from independently leaving a Google review. The private channel is a service-recovery tool, not a filter. Any guest can navigate to Google and leave whatever review they choose.
The "10th meal free" effect. Without the punch cards.
There's a reason coffee shops have been giving out loyalty stamps for decades. It works. Not just because people want the free coffee (though they do). It's because once someone knows they're working toward a reward at your place, they're going to your place. The psychology is almost embarrassingly simple.
Spokk's loyalty program works the same way, minus the physical punch cards that get lost in wallets or laundry (you know it happens). Diners scan a QR code at check-in or the front desk, or your staff logs the visit manually. Spokk tracks their visit count, and when they hit a milestone you define, they automatically get an SMS reward notification.
You configure everything. The milestone (every 5th visit, every 10th), the reward message, and multiple tiers if you want to go bigger at visit 10 vs. visit 5. The automation handles all of it. No admin. No spreadsheets. No chasing whether someone is on their 6th or 7th visit.
You can't improve what you can't measure. And right now, you're guessing.
In a restaurant, the experience is the product. And the experience is delivered mostly by people. Your servers, bartenders, hosts. The ones who can turn a frustrated wait into a loyal regular, or a perfect meal into a mediocre memory just by being inattentive at the wrong moment.
Most restaurant owners have a gut feeling about which staff are performing. The servers with the high tip averages, the ones who get name-dropped in reviews, the ones who handle the difficult tables without breaking. But that gut feeling is just pattern recognition with gaps.
Spokk lets diners rate individual staff members as part of the post-visit feedback form. Not in a way that feels like a performance review — it's just "who served you today" and a quick rating alongside their meal rating. But on the backend, it builds a real picture over time. Who's consistently excellent, who's trending down, who's great on weeknights but struggles on a busy Saturday.
And those staff ratings feed directly into the AI Google review generator. If a diner rated your server Marcus highly and mentioned him by name, the AI draft says something real about Marcus. That makes reviews more authentic, more personal, and more likely to mention your people specifically.
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Frequently asked questions
How does Spokk work for restaurants specifically?
Spokk is built for any service business where repeat visits matter, which fits restaurants perfectly. You set up your feedback form with restaurant-specific questions (dish ratings, service, atmosphere, value), add your Google review link, and activate the SMS automation sequence. When a diner checks in via QR code or you log a visit manually, the sequence starts automatically. They get a feedback SMS, the AI drafts a Google review if they rated positively, and the loyalty and referral programs run in the background. All of it automated.
Can Spokk integrate with my POS system like Toast, Square, or Lightspeed?
Yes, via Spokk's REST API or through Zapier and Pabbly. If your POS supports webhooks or Zapier integrations, you can trigger Spokk's automation whenever an order is closed or a table checks out. That way you don't need a separate QR code check-in — the visit is logged automatically from your POS. Toast, Square, Lightspeed, and most modern POS systems have some form of Zapier support.
What if a table forgets to scan the QR code at check-in?
No problem. Your staff can log the visit manually from the Spokk staff portal — it takes about 10 seconds. They enter the customer's name and phone number and the automation sequence starts exactly as it would from a QR scan. You can also retroactively log visits if you realize a group forgot to check in.
Does Spokk work for quick-service restaurants and food trucks too?
Yes. The QR code and manual entry methods work great for quick-service formats where sit-down table service isn't the model. You can put the QR code on receipts, at the counter, or on a tent card at the pickup window. Food trucks can print the QR on their packaging or display it at the window.
What happens to negative feedback from unhappy diners?
It lands in your private Spokk dashboard as a service-recovery note, so you can follow up directly. Diners who had a frustrating experience get a message inviting them to share more detail with you rather than leaving them at a dead end. Any diner can still independently navigate to Google or Yelp and leave whatever review they choose. Spokk is a service-recovery tool, not a filter.
Will SMS messages feel spammy to my customers?
Not if they opted in, which they do at check-in. And Spokk's smart skip logic means messages only go out when relevant — no one gets a review reminder if they've already left one, and no one gets a feedback reminder if they've already submitted. There's also a configurable cooldown period so frequent diners aren't pinged after every single visit.
Can I use Spokk for a multi-location restaurant group?
Yes. Each location has its own QR codes, feedback forms, Google review link, and automation tracking. You manage everything from one Spokk dashboard and can compare performance across locations — review volumes, staff ratings, feedback sentiment, referral activity.
How does the loyalty program handle regulars who come in multiple times a week?
The loyalty cooldown prevents automation from re-triggering too frequently for the same customer. You set the cooldown window (e.g., 3 days). So a regular who comes in Tuesday and Saturday won't get a full automation sequence for every single visit. But their visit count still increments, so they're still progressing toward their loyalty reward.
Can Spokk help me collect testimonials for my restaurant website?
Yes. Spokk has a built-in testimonial collection feature. Customers can record a short video or write a text testimonial directly in their phone browser — no app needed. You add a testimonial request step to your automation sequence and all submissions land in your dashboard, ready to embed on your site or share on social.
How much does Spokk cost for a restaurant?
Plans start at $49/month (billed annually) or $59/month billed monthly. The Starter plan covers up to 250 active customers. Growth is $82/month (annual) for 500 customers, and Pro is $166/month (annual) for 1,500 customers. All plans include a 14-day free trial with no credit card required.
How do I set up Spokk for my restaurant?
Start your 14-day trial at spokk.io. During onboarding, you add your Google review link, configure your feedback form with restaurant-specific questions, and set up your QR code for table check-in. Most restaurants are fully live in under 15 minutes.
Does Spokk support reviews in languages other than English?
Yes. Spokk supports English, Spanish, and French. If a diner selects their preferred language on the feedback form, the AI generates their review draft in that language. Useful for restaurants in multilingual cities or areas.
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?