AI review generation

AI review generation, from real customer feedback

Spokk's AI turns what a customer tells you after their visit into a ready-to-post review in their own words. It never invents a detail, it follows the rating they gave, and they post it themselves on Google.

  • 14-day free trial
  • No credit card
  • 60-day money-back guarantee

Maria's feedback

"Deep tissue really helped my shoulders. Booking online was easy."

60-minute deep tissue

Thanks for your feedback

We've drafted a review from your feedback. Tap it to change anything before you post.

Review draft for Harbor Massage

I had a wonderful experience with a 60-minute deep tissue massage. It really helped my shoulders feel much better. The process of booking online was straightforward and convenient, making the whole experience seamless. I left feeling very satisfied with the service at Harbor Massage.

Copy review and open Google

They post it themselves, from their own Google account.

1.4x

more customers click through to Google when the request includes an AI-written draft

1 in 3

feedback responses click through to the Google review page

4.5★

average across 14,000+ customer ratings collected on Spokk

Spokk platform data, November 2025 to June 2026 (2,156 feedback responses; 14,007 ratings all time). These are click-throughs to Google, not counted reviews.

What it is

What is AI review generation?

AI review generation means using AI to help put a customer's experience into words, so leaving a review takes seconds instead of a blank box and ten minutes. Most people who had a good visit would happily review you. What stops them is not knowing what to write.

There are two very different kinds of tool behind the name. Some write reviews out of nothing, for businesses to post or hand out. Those are fake reviews, and the US Federal Trade Commission banned them in 2024, including AI-written ones. The other kind starts from a real customer telling you about a real visit, and helps that customer say it well. That is what Spokk does.

Writing reviews from nothing

Made-up customers, made-up visits, always five stars. Banned by the FTC's rule on fake reviews, removed by Google, and the business can lose its reviews or be flagged on Google.

Helping a real customer write

A real person, after a real visit, gives a few ratings and a line of feedback. The AI drafts a review from exactly that. They check it, change what they like and post it themselves.

How it works

From a visit to a posted review in under a minute

Your customer does the easy part: a few taps and, if they like, a line of feedback. The AI does the writing.

1. The text arrives

A couple of hours after the visit, from your business name, with a link to a one-minute form.

How it writes

What the AI reads, the rules it follows, what the customer gets

The draft is built in seconds, on the thank-you page, from the answers the customer just gave you.

It reads

Only what the customer gave you

  • The stars they gave, question by question
  • Anything they wrote, or said in a voice answer
  • The service they had
  • Their answers to your own questions, if you allow it
  • Your business name, and your notes on tone

It follows

Rules written for honest reviews

  • Never invents people, products, events or results
  • Matches the tone to the rating they chose
  • Never quotes scores like "4 out of 5"
  • Avoids stock words like "amazing" and "highly recommend"
  • Varies tone, length and opening every time

They get

A draft that sounds like them

  • About 50 to 80 words, a little shorter when all they gave was stars, in their own language
  • Ready on the thank-you page in seconds
  • Free to edit, rewrite or ignore
  • One tap copies it and opens the review page
  • Posted by them, from their own account

Examples

Drafts follow the rating, not wishful thinking

A great visit reads warm. A good visit with one gripe keeps the gripe. A so-so visit reads like a so-so visit. Customers trust reviews that sound like real people, and so does Google.

Olive & Ember

5 star visit
  • Food
  • Service
  • Atmosphere

What they wrote

"The lamb was perfect and the staff checked on us without hovering."

The draft they get

I had a wonderful experience at Olive & Ember. The lamb was perfect, cooked just right, and incredibly flavorful. The staff were attentive, checking on us just enough without hovering, which made the dining experience very pleasant. The atmosphere was nice and added to the overall enjoyment of the meal. I'd gladly go again for another delightful evening.

Northside Auto

4 star visit
  • Quality of work
  • Speed
  • Price

What they wrote

"Fixed the brakes the same day. Price was a bit higher than quoted."

The draft they get

I recently had my brakes fixed at Northside Auto, and they did a great job getting everything done the same day. The quality of their work was spot on. The only downside was that the price ended up being a bit higher than what I was initially quoted. Overall, though, I'm quite satisfied with the experience.

Willow Hair Studio

3 star visit
  • The result
  • Waiting time
  • Friendliness

What they wrote

"Color came out nice but I waited 25 minutes past my appointment."

The draft they get

I recently visited Willow Hair Studio and had a mixed experience. The color turned out nicely, which I appreciated, and the staff were friendly throughout my visit. However, I ended up waiting 25 minutes past my appointment time, which was a bit frustrating. While I'm happy with the result, the long wait was a downside. I hope for a more timely experience on my next visit.

Examples written to show how drafts read. Real drafts are different every time, because each one is built from that customer's own answers.

See it live

Try the AI review generator yourself

This is a real Spokk form. Rate a pretend visit, write a line, and watch the AI write a review from your answer, exactly as your customers will see it.

  1. 1Pick a form and give the visit a few stars.
  2. 2Write a line about it, or skip that.
  3. 3Watch the review draft appear, ready to copy.

It is a demo business, so try anything. Your own form carries your name, logo, colours and questions.

Live form. Go ahead, tap it.

Review sites

Google first, plus the other sites you use

Google is the default. You can add Facebook, Trustpilot or any site with a review link, or give customers a choice. Yelp and TripAdvisor buttons work too, but the draft isn't copied for them: their rules don't allow drafted reviews, so customers write those in their own words.

  • One branded page with a button for each site you use.
  • Each location gets its own Google review link.
  • Every link is personal, so you can see who reached the review page.

Olive & Ember

Thanks for visiting! Where would you like to leave your review?

  • Google
  • Facebook
  • Trustpilot

One link for the counter, receipts and texts

Every kind of feedback

Typed, chatted or spoken, in five languages

Customers can answer a classic form, a chat-style form or just speak. The AI writes the draft in the language they chose: English, Spanish, French, German or Japanese.

  • Voice answers are turned into text, then into a draft.
  • Your form and the draft follow the customer's language choice.
  • Nothing for customers to download and no account to create.
ESSpanish

Fui a Harbor Massage por un masaje de tejido profundo y me ayudó mucho con la tensión en los hombros. Reservar fue muy fácil.

FRFrench

Massage profond chez Harbor Massage, mes épaules vont beaucoup mieux. La réservation en ligne était simple.

DEGerman

Die Tiefengewebsmassage bei Harbor Massage hat meinen Schultern richtig gutgetan. Die Buchung war ganz einfach.

Example drafts. Each customer gets theirs in the language they chose.

Your control

You decide what the AI may use

Each form has its own switches, and you can give the AI written instructions for the whole business. The customer still has the last word on every draft.

  • Turn the business name, the service or what they wrote in or out of drafts.
  • Choose, question by question, which of your own questions the AI may use.
  • Give the AI up to 2,000 characters of notes on tone and wording, and what it should never mention. Notes can't add anything the customer didn't say.

AI review drafts

What the AI may use on this form

  • Mention the business name
  • Use what they wrote
  • Mention the service they had

Your instructions to the AI

Keep it short and plain. Never mention prices or discounts unless the customer did.

Compared

Spokk next to the other ways to get reviews written

Spokk AI review generation compared with fake review generators and asking customers to write their own
QuestionSpokkFake review generatorsCustomers write their own
Starts from a real customer and a real visitYesNoYes
Uses only details the customer gaveYesNoYes
Follows the rating the customer choseYesNoYes
Posted by the customer, from their own accountYesNoYes
Takes the customer under a minuteYesNot applicableNo
Every customer is asked, automaticallyYesNoNo
Shows you who reached the review pageYesNoNo

The rules

AI reviews and the law, in plain words

The FTC's rule on consumer reviews, in force since October 2024, bans reviews that pretend to be from someone who does not exist, such as AI-generated fake reviews, or from someone who did not have the experience, or that misrepresent what they experienced. Businesses may not create, buy or post them.

Google removes fake reviews and can block new reviews or show a warning on a business that collects them. It also does not allow asking only happy customers, offering anything in return for a review, or pressuring people to say particular things.

Spokk is built around those lines. A draft only exists after a real customer answers your form, it only uses what they told you, every customer gets the same invitation whatever they rated, nobody is rewarded for posting, and the customer decides every word and posts it themselves.

Features

The details that get a draft posted

Built for phones

The form and the draft are made for a thumb on a small screen, because that is where customers answer.

One tap to post

Copy the review and open the review page in a single tap, with nothing to retype.

A nudge if they forget

Customers who meant to post and did not get one friendly follow-up.

Same for everyone

Out of the box, every customer gets the same invitation, whatever they rated.

Voice answers

Customers who would rather talk than type can just speak their feedback.

Every location

Each location has its own form and review link, all in one account.

Pricing

Simple pricing, with nothing to lose

One price for the whole business. Sign up free for 14 days, and if you stay, your first 60 days are covered by a full money-back guarantee.

Spokk, for your whole business

From$149/month

Billed monthly, no contract. Your price depends on the features you choose and how many customers you serve each month.

  • Free for 14 days
  • No credit card
  • Cancel any time

Included at every price

  • Unlimited locations and team members, so a second site does not double your bill.
  • Unlimited review and feedback requests by text and email.
  • Custom features and integrations built for you, at no extra cost.

Comparing tools? See how Spokk compares →

60days

60-day money-back guarantee

Use Spokk with your real customers. If it is not right for your business, tell us within 60 days of your first payment and we refund what you paid, in full. No forms and no hoops.

  • Full refund of what you paid
  • Just ask by email or on a call
  • No contract on monthly plans
  • Cancel any time in settings

We would rather earn your business every month than hold you to a contract. If Spokk is not paying for itself, you should not be paying for Spokk.

We shape Spokk around your business

Tell us how you work and we set Spokk up to match: your wording, your questions, your timing. Need a feature it does not have yet, or a connection to software you already use? If it is within our ability, we build it for you at no extra cost.

  • Your texts, forms, questions and timing, set up with you on a call
  • Custom features built for you, if it is within our ability
  • Connections to the tools you already use, built if we do not have them yet
  • A real person who keeps adjusting it until it fits

We are flexible. If something does not fit how your business works, tell us and we change it, and we keep working with you until you are happy.

Updates and new features are included too, as you would expect.

14-day free trial, no credit card. Talk to a real person any time.

FAQ

Questions people ask

What is AI review generation?

It is using AI to help a customer put their experience into a review. Done honestly, as Spokk does it, the AI starts from a real customer's ratings and feedback about a real visit, writes a short draft from exactly that, and the customer edits and posts it themselves.

Are AI-generated reviews fake?

A review is fake when it misrepresents who wrote it or what they experienced. The FTC's 2024 rule bans reviews from people who do not exist, such as AI-generated fake reviews, or from people who did not have the experience. A Spokk draft starts from a real customer's own feedback about their own visit, uses only what they said, and is posted by that customer from their own account.

Can I use Spokk to create reviews for my business myself?

No. Spokk only writes a draft after a customer answers your feedback form, and only that customer can post it. Spokk never posts reviews and has no way to create one for someone who has not told you about a visit.

Will the AI turn every review into five stars?

No. The draft follows the rating the customer chose. A 5-star visit reads warm, a 4-star visit keeps its small reservation, and a 3-star visit reads balanced. Customers can still change anything before they post.

Will all my reviews sound the same?

No. Each draft is built from that customer's own answers, and the AI varies its tone, length and opening every time. It also avoids the stock words that make reviews sound generated, like "amazing", "top notch" and "highly recommend".

What does the AI use to write the draft?

The stars the customer gave, anything they wrote or said, the service they had, their answers to your own questions if you allow it, and your business name. Your notes set the tone and wording only. It never adds details, feelings or results that are not there.

Can customers change the draft?

Yes. They can edit it, rewrite it or ignore it and write their own. The draft is there to get them past the blank box.

Which review sites does it work with?

Google by default, plus Facebook, Trustpilot or any other site with a review link. You can send customers to one site or let them choose on a branded review page. Yelp removes reviews drafted with AI and TripAdvisor does not allow businesses to suggest wording, so for those two the draft is not copied and customers write their own.

Which languages are supported?

English, Spanish, French, German and Japanese. The form and the draft follow the language the customer chose.

Does it really lead to more reviews?

Across Spokk, customers given an AI-written draft clicked through to Google 1.4 times as often as those without one, and about 1 in 3 feedback responses click through to the Google review page. Those are click-throughs, not counted reviews, and results depend on your business.

How much does it cost?

AI review drafts are part of every Spokk plan, from $149 a month billed monthly with no contract. Your price depends on the features you choose and how many customers you serve each month. Sign up free for 14 days with no card, and every plan has a 60-day money-back guarantee.

See pricing →

Let your customers say it in their own words

Sign up free, send your first feedback request today, and watch the first drafts turn into Google reviews.

14-day free trial. No credit card needed. 60-day money-back guarantee.