More 5-star reviews.
More client referrals.
Less chasing both.
Spokk is the all-in-one growth platform for law firms. Collect client feedback, generate Google reviews automatically, run SMS follow-up sequences, reward loyal clients, track staff performance, and grow referrals. All from one dashboard. No juggling five tools.
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Your best clients finish their case and move on. The one who felt unheard finds Google immediately.
Here is the uncomfortable truth: 87% of people read reviews before hiring an attorney. Not some. Not most. Nearly every single prospective client is checking your Google rating before they ever call your office.
And yet most law firms, including ones doing genuinely excellent work, have 15 reviews on Google and the last one was posted eight months ago. Here is why. The clients who got a great outcome, who felt supported through a genuinely hard situation, those clients go back to their lives the moment the matter closes. The urgency evaporates. Leaving a Google review just never becomes the priority it deserved to be.
Meanwhile, the client who felt one email went unanswered too long? They had the Google review form open before they even got home. (You know exactly who I am talking about.)
The fix is not asking harder at the close of the matter. It is catching clients right when the experience is still fresh, removing every possible barrier, and making posting a review take about 90 seconds. Spokk sends an automated SMS after every client visit. They tap the link, give a quick rating and a few words. The AI turns what they wrote into a full, polished Google review draft in their own voice. They read it, maybe tweak one sentence, hit copy, and post it.
That is the difference between eight reviews a year and eighty. Harvard Business School research found that a one-star increase in average rating drives a 5-9% revenue increase. For a law firm doing $800k a year, that is $40,000 to $72,000 in added revenue from a rating improvement. That is not a rounding error.
Deep dive: Google reviews for law firms →Spokk removes all four barriers. The SMS catches clients while the experience is fresh. The AI draft eliminates the blank page problem and handles the "what do I write" question. Clients can edit anything before posting. And because the draft focuses on their experience and outcome rather than case details, confidentiality concerns are a non-issue.
Repeat clients are the most profitable clients you'll never think to market to.
Most law firms think about client acquisition constantly and client retention almost never. And here is the wild part: that is completely backwards. Harvard Business Review research shows a 5% improvement in client retention increases profits by 25 to 95%. And it costs 5x less to retain an existing client than to acquire a new one.
Think about the types of clients who keep coming back. Business owners who need ongoing corporate counsel. Families who return for estate updates. Real estate investors closing transactions repeatedly. Landlords managing tenant disputes. These are repeat-visit clients. And if you are not staying top-of-mind between matters, another firm is.
Spokk's SMS automation sequence keeps the relationship alive without requiring your team to do anything. After every visit, clients get a follow-up sequence that includes a loyalty reward when they hit certain milestones and a referral ask when the experience is still fresh. It is not spammy. It is one well-timed message at each appropriate moment. That is the difference between a client who comes back and one who searches Google next time they need legal help.
Deep dive: Loyalty program for law firms →The key insight: Most clients do not need legal help every 90 days. But when they do, the firm that stayed top-of-mind through thoughtful, non-intrusive communication wins that call. Spokk keeps you there without requiring a dedicated marketing person to manage it.
62% of law firms don't collect client feedback. That is 62% flying blind.
Here is a stat that should stop you cold. According to Clio's Legal Trends Report, 62% of law firms do not systematically collect client feedback. Not a little. Not sometimes. Just... never. They finish a matter, close the file, and move on. With zero idea what the client actually thought of the experience.
And here is what happens when you don't ask: clients who had a bad experience don't tell you. They just don't refer anyone. They don't come back for future matters. And occasionally, they go to Google and tell everyone else. Research shows only 1 in 26 unhappy clients complain directly to the business. The other 25 just silently disappear. And you never know why.
Spokk's feedback form goes to every client after every visit or touchpoint. It is private, takes under 2 minutes, and lands in your dashboard. Clients who had a positive experience are additionally offered a simple path to share on Google. Clients who had a frustrating experience get a direct channel back to you before anything escalates. This is how you catch problems while they are still fixable.
Deep dive: Client feedback for law firms →Referrals are where 64% of your new clients come from. So why is it left to chance?
Ask almost any law firm where their best clients come from and the answer is always the same: referrals. Clio's Legal Trends Report consistently shows 64% or more of new legal clients found their attorney through a referral. And those clients convert faster, pay without argument, and are dramatically easier to work with. You already know this.
Here is the part that should bother you: only 5% of satisfied clients were ever systematically asked for a referral by their law firm. Five percent. The other 95% of happy clients went back to their lives with every intention of recommending you — and then just... never got around to it. Not because they wouldn't. Because nobody made it easy.
Spokk fixes this by building the referral ask into your post-matter automation sequence. Twenty days after a visit or matter close, every client automatically gets a message with their unique referral code and a simple explanation of the reward. No staff effort. No awkward ask. Just a well-timed SMS that catches the client when their positive experience is still fresh enough to act on.
And because Spokk tracks every referral from code share to confirmed visit, you get full visibility: who is referring, how many referrals each client has generated, and which new clients came in through word-of-mouth.
Deep dive: Referral program for law firms →Worth clarifying: Spokk's referral rewards are client appreciation gifts, not referral fees in the legal sense. Bar rules governing attorney referral fees apply to arrangements between attorneys or third-party referral services, not to non-cash thank-you gifts offered to clients for word-of-mouth introductions. Always confirm with your state bar if uncertain.
Every growth challenge your firm faces, covered in depth.
SMS Automation for Law Firms
A complete post-visit SMS sequence. Feedback at 2 hours, reminder at 24 hours, review nudge at 3 days, referral at 20 days. Runs itself.
Google Reviews for Law Firms
AI-generated review drafts from real client feedback. Remove every barrier between a happy client and a posted review.
Client Feedback Collection
Private feedback from every client after every matter. Catch problems before they go to Google. Build data on what is actually working.
Client Loyalty Program
Track visits, reward returning clients with milestone SMS rewards, and keep your firm top-of-mind between matters.
Staff Performance Tracking
Per-attorney and per-staff ratings from real client feedback. Identify top performers and training gaps with actual data.
Client Testimonials
Collect video and text testimonials automatically. Compliant, authentic, and ready to use on your website and social media.
Referral Program
Turn satisfied clients into your best acquisition channel. Unique referral codes, automated SMS, dual rewards, full tracking dashboard.
Frequently asked questions
How does Spokk help law firms get more Google reviews?+
Is it against bar rules to ask clients for Google reviews?+
How does the referral program work without crossing bar rules on referral fees?+
Can Spokk integrate with our case management software like Clio or MyCase?+
What does the SMS automation sequence look like for a law firm?+
Can Spokk handle client confidentiality concerns in feedback and reviews?+
How does staff performance tracking work in a law firm context?+
Does Spokk work for solo practitioners?+
How does the loyalty program apply to a law firm?+
What does the 14-day trial include?+
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?