Spokk for roofers and contractors
Every finished project becomes proof for the next quote
Homeowners spending thousands on a roof, a kitchen or a deck read every review before they call. Spokk asks every customer how the project went once it is finished, and invites every one of them to review you on Google with a draft written from their own words.
- 14-day free trial
- No credit card
- 60-day money-back guarantee
Next day, 10:00 AM
Hi Jeff, thanks for choosing Summit Roofing for your new roof! How did we do? spokk.io/f/k2Rm7a Reply STOP to opt out
Feedback received
Had our roof replaced by Summit Roofing. They finished in two days as promised, the work looks great, and the crew ran a magnet over the yard for nails before they left.
Feedback received
Had our roof replaced by Summit Roofing. They finished in two days as promised, the work looks great, and the crew ran a magnet over the yard for nails before they left.
How it works
What happens after every project
Big projects happen once, so every one needs to count. Asking every customer at the end of the job turns a good project into the review that wins the next one.
- Step 1
At the final walkthrough
The project goes into Spokk
The project manager adds the customer when the job is signed off, or your CRM sends finished projects to Spokk through HubSpot, GoHighLevel, Zoho or our API.
- Step 2
The next day
Spokk asks how it went
A text or email with a short form. If they don't answer, one reminder follows the next day.
- Step 3
Right after they answer
They are invited to review you
Every customer gets the same Google review invitation, with a draft written from their own feedback.
- Step 4
In the weeks after
Customers come back
A referral code goes out a few weeks later, because a happy customer is the best salesperson on their street.
When to ask a project customer
The day after the final walkthrough, once the crew has gone, the site is clean and the customer has lived with the result for an evening.
The texts
Short, friendly texts your customers will actually open
A short text from your company name the day after the project is finished, with a link to a one-minute form.
- Every text carries your business name, so nobody wonders who it is from.
- Sent between 8am and 9pm in your time zone, unless you choose other hours.
- Opt-outs are handled for you: anyone who replies STOP is never texted again.
- Customers with no mobile number get the same messages by email.
Next day, 10:00 AM
Hi Jeff, thanks for choosing Summit Roofing for your new roof! How did we do? spokk.io/f/k2Rm7a Reply STOP to opt out
Next day, 10:37 AM
Hi Jeff, leave us a Google review: spokk.io/f/9pLw2c Reply STOP to opt out
3 weeks later
Hi Jeff, know someone who'd love Summit Roofing? Share your referral: spokk.io/f/Hq4xVt Reply STOP to opt out
Feedback
Find out how every project really went
Customers rate the work, the schedule, the communication and the cleanup, the parts of a project people remember.
Questions you could ask
- How was your project overall?
- Did we finish when we said we would?
- Did we keep you informed along the way?
- How was the cleanup?
- Would you recommend us to a neighbor?
Star ratings, a comment box and up to ten questions of your own. You choose what appears.
Summit Roofing
How was your visit?
Full roof replacement
Every answer reaches you straight away
Every answer reaches the owner by email straight away. A complaint about cleanup or a snag list gets a call back that day, and the customer still gets the same review invitation as everyone else.
New feedback for Summit Roofing
To you and your managers
Tina M.
Roof looks great, but cleanup took two extra days and we found nails in the driveway.
Google reviews
Reviews that answer "will they do what they say?"
Spokk invites every customer after their feedback with a draft built from what they wrote, so your reviews talk about schedules kept, quality and cleanup.
- Every customer gets the same invitation, whatever they rated. Asking only happy customers is review gating, which Google does not allow.
- The draft only uses what they told you, and they can change any of it.
- They post it themselves, from their own Google account. Spokk never posts reviews for anyone.
- Once you confirm a customer has left a Google review, Spokk stops asking them.
Thanks for your feedback
We've drafted a review from your feedback. Tap it to change anything before you post.
Review draft for Summit Roofing
Had our roof replaced by Summit Roofing. They finished in two days as promised, the work looks great, and the crew ran a magnet over the yard for nails before they left.
They post it themselves, from their own Google account.
79
Google reviews was the median for roofers in Google's local top three across the US.
Local Falcon, study of 50.4 million Google local results, Q4 2025
What Spokk has measured so far
1.4x
more customers click through to Google when the request includes an AI-written draft
1 in 3
feedback responses click through to the Google review page
4.5★
average across 14,000+ customer ratings collected on Spokk
Spokk platform data, November 2025 to June 2026 (2,156 feedback responses; 14,007 ratings all time). These are click-throughs to Google, not counted reviews.
Steve H.
They found rot under the old shingles and fixed it without surprise charges.
Suggested reply
Thanks, Steve. No one likes a surprise on a roof, so we always show you before we fix it.
Reply to every review in a minute
Connect your Google Business Profile and every review appears in Spokk, old and new. Spokk suggests a reply that fits what the reviewer said, you edit it if you like, and post it without opening Google.
Homeowners comparing quotes read how you answer a review about a delay or a price. Spokk suggests a calm, specific reply for you to edit.
See it live
Try it the way your customers will
This is a real Spokk form, exactly what your customer sees on their phone after a visit. Rate a pretend visit and see the review Spokk writes from your answer. It takes about 30 seconds.
- 1Pick a form and give the visit a few stars.
- 2Write a line about it, or skip that.
- 3Watch the review draft appear, ready to copy.
It is a demo business, so try anything. Your own form carries your name, logo, colours and questions.
Referrals
Let every finished project sell the next one
Most contractors win work from neighbors who saw the job. These make that easy.
Neighbor referrals
Customers get a personal code to share. When a neighbor books with it, both get the reward you set.
About referralsVideo testimonials
Customers can record a short video in front of the finished work, and you show it on your website and quotes.
About testimonialsCrew ratings
Customers can rate the crew or project manager. You see each rating on the response and in your export.
About staff ratingsIn your dashboard
Every project, every answer, in one place
See how many customers were asked, how many answered, what they said and how many Google reviews followed, for every location.
Setup
Getting projects into Spokk
Add customers at the walkthrough, or let your CRM send finished projects.
At the walkthrough
The project manager adds the customer in the staff portal on their phone when the job is signed off.
Your CRM
If your CRM can reach HubSpot, GoHighLevel, Zoho or our API, finished projects flow in on their own. If not, tell us what you use.
Past projects
Upload a spreadsheet of past customers who have agreed to hear from you, and ask them all at once.
Good to know for roofers and contractors
Ask every customer, the same way
Asking only the customers whose project went smoothly is review gating, which Google does not allow. Spokk asks everyone, and the unhappy ones reach you privately and first.
Past customers count too
If you have finished projects that never got a review, upload customers who have agreed to hear from you and ask them now. A good project is still worth a review months later.
Pricing
Simple pricing, with nothing to lose
One price for the whole business. Sign up free for 14 days, and if you stay, your first 60 days are covered by a full money-back guarantee.
Spokk, for your whole business
From$149/month
Billed monthly, no contract. Your price depends on the features you choose and how many customers you serve each month.
- Free for 14 days
- No credit card
- Cancel any time
Included at every price
- One price for the company, however many crews and service areas, starting at $149 a month with no contract.
- Unlimited locations and team members, so a second site does not double your bill.
- Need a feature or a connection to software you already use? If it is within our ability, we build it at no extra cost.
Comparing tools for home services? See the options side by side →
60days
60-day money-back guarantee
Use Spokk with your real customers. If it is not right for your business, tell us within 60 days of your first payment and we refund what you paid, in full. No forms and no hoops.
- Full refund of what you paid
- Just ask by email or on a call
- No contract on monthly plans
- Cancel any time in settings
We would rather earn your business every month than hold you to a contract. If Spokk is not paying for itself, you should not be paying for Spokk.
We shape Spokk around your business
Tell us how you work and we set Spokk up to match: your wording, your questions, your timing. Need a feature it does not have yet, or a connection to software you already use? If it is within our ability, we build it for you at no extra cost.
- Your texts, forms, questions and timing, set up with you on a call
- Custom features built for you, if it is within our ability
- Connections to the tools you already use, built if we do not have them yet
- A real person who keeps adjusting it until it fits
We are flexible. If something does not fit how your business works, tell us and we change it, and we keep working with you until you are happy.
Updates and new features are included too, as you would expect.
14-day free trial, no credit card. Talk to a real person any time.
FAQ
Questions roofers and contractors ask
How do contractors get more Google reviews?
How many Google reviews does a roofing company need?
Can I ask past customers for reviews?
Can customers leave a video testimonial?
How much does Spokk cost for a contractor?
Turn every finished project into the next lead
Sign up free and ask this month's customers how it went.
14-day free trial. No credit card needed. 60-day money-back guarantee.